Sky has created Europe's leading entertainment company after completing the acquisition of Sky Italia and a majority interest in Sky Deutschland.
The enlarged group will serve 20 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. It will also be one of the largest employers in the sector with 31,000 staff across 30 main sites.
With a combined programme spend of £4.6 billion, Sky is Europe's leading investor in television content and at the forefront of delivering services over broadcast, online and mobile platforms so that customers can enjoy great TV whenever and wherever they choose.
By bringing together the three businesses, Sky will share strengths and expertise from across the group to serve customers better, accelerate innovation and grow faster. The new Sky will be built on a shared ethos of always pushing forward to provide customers with more choice, better content and a superior TV experience.
The potential for future growth is significant. Over 60 million households have yet to take pay TV across the five markets in which Sky operates and there is also substantial opportunity to launch new services and bring additional products to more customers.
In order to recognise the international scope of the business, following the acquisition the company will change its name to Sky, in place of British Sky Broadcasting (BSkyB). The company will be listed on the London Stock Exchange under the symbol SKY.
As Group Chief Executive, Jeremy Darroch will oversee the enlarged group as well as continuing to lead the UK and Ireland business while Andrew Griffith will be Group Chief Financial Officer. Andrea Zappia will continue to lead the business in Italy as Chief Executive of Sky Italia and Brian Sullivan remains Chief Executive of Sky Deutschland AG.
Jeremy Darroch, Sky's Group Chief Executive, said:
The three Sky businesses will be even better together. We have the opportunity to create a business that can lead and shape our industry in the future. Customers will benefit as we launch exciting new services, bring them even more great TV and accelerate innovation across all of the markets in which we operate.
By joining together, we will share our strengths and expertise while retaining a strong identity in each country where we operate. The opportunity ahead is substantial and we believe the new Sky will be good for customers, content creators and shareholders alike.
Note:
The change of the company's name from British Sky Broadcasting Group plc to Sky plc is subject to shareholder approval at its AGM on 21 November 2014. The company's stock exchange ticker will change to SKY from 14 November 2014.
About Sky:
Sky is Europe's leading entertainment company with 20 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.
Sky has annual revenues of over £11 billion and is Europe's leading investor in television content with a combined programming budget of over £4.6 billion. The company employs 31,000 people and is listed on the London Stock Exchange (SKY).
For more information:
Analysts/Investors:
Edward Steel Tel: 020 7032 2093
Lang Messer Tel: 020 7032 2657
E-mail: investor-relations@bskyb.com
Media:
Alice Macandrew Tel: 020 7032 4256
Matt Beake Tel: 0207 032 2895
E-mail: BSkyBPress@bskyb.com
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Sky has created Europe's leading entertainment company after completing the acquisition of Sky Italia and a majority interest in Sky Deutschland. 
