AmberFin and Encompa Digital Media Ramp Up Asian Enterprise Operations with World s First AmberFin Transcode Farm Controller

AmberFin, a leading developer of file-based media ingest and transcoding solutions for content owners, broadcasters, sports organizations and post-production houses together with Encompass Digital Media, a leading Singapore-based digital media services company, today announced a partnership that will enable the provision and creation of high resolution mezzanine files to the delivery of content to mobile platforms.

This partnership will establish Encompass Digital Media as the first company globally to integrate AmberFin's Transcode Farm Controller capabilities within its file-based workflows that will allow for immediate service and support for the facility's contract with Discovery Networks. The new iCR Transcode Farm Controller functionality builds on AmberFin's market leading multi-format transcode capabilities. The iCR Transcode Farm Controller significantly increases the flexibility and versatility of a multi-node transcode environment, bringing improved resilience and robustness whilst simultaneously bringing cost savings through more versatile network licensing capabilities.

Our partnership with Encompass Digital Media is a great example of our commitment to develop closer working relationships with our partners worldwide, commented Jeremy Deaner, Chief Executive Officer at AmberFin. It is a strong strategic fit as it will allow Encompass to provide its clients with an array of services that that will meet the demands of today's evolving media environment. By deploying custom automated workflows based on AmberFin iCR, Encompass can now provide everything from the creation of high resolution mezzanine files to the delivery of content to mobile platforms.

Digital media services across multiple platforms - including mobile - will comprise an important sector for the Singapore economy as the country gears itself to become a global media city. While innovation will remain a key driver in this development, what will sustain this momentum is the hub's ability to generate economic value through mobile content. As such, our partnership with AmberFin cannot come at a better time as discerning customers are looking towards monetizing content across different platforms and in much larger volume, says Mr Deepakjit Singh, Managing Director for Encompass Digital Media.

He adds, We have been AmberFin iCR users for four years. And the company's track record in being able to respond to the evolving media landscape, and serve Encompass' steadily expanding enterprise operations, makes AmberFin's innovative media processing platform worthwhile.

Enabling increased efficiency and support with a powerful media QC platform

With the increased workflow automation facilities offered by AmberFin, the Transcode Farm Controller and extended UQC system will enable staff at Encompass to process and review more files and material in less time while keeping headcount constant.

AmberFin UQC is a unique approach to media quality control that combines multiple tools for baseband checks during tape ingest, file-based QC after ingest, and overall operator-controlled QC, including annotation and mark-up. By adding Aurora to its existing Snell Hyperion QC system, Encompass will significantly increase the breadth and versatility of QC resources at their disposal, thereby ensuring that all media types that enter their facility workflow are high quality and fit for purpose. The latest facilities that are offered by iCR include MAM (Media Asset Management system) type functions without a MAM, or the cost or support requirements of a MAM

About Encompass Digital Media

Encompass, a leader in digital media services, owns and operates state-of-the-art broadcast facilities throughout the United States, Latin America, United Kingdom and Asia. The company's mission-critical media services provide broadcasters, cable networks, corporations and government entities with customized solutions for the management and distribution of content. With global access to large satellite and fiber footprints, Encompass has 24/7/365 Teleport facilities and technical personnel in Los Angeles; Atlanta; New York; Stamford, Conn.; Lino Lakes and Minneapolis, Minn.; Burbank, Calif.; Buenos Aires; London; and Singapore.

In Asia Pacific, Encompass originates over 100 channels and is a partner to the biggest names in media including AETN, BBC, CNBC, Discovery Networks and MTV. Based in Singapore, Encompass Asia has the largest digital media facility in the region with 88,000 sq. ft. and 16 satellite uplinks. The Encompass is designed to offer a robust, redundant infrastructure for content distribution, digital media manipulation, and creative, technical and global archive services. In addition, the facility also houses a cutting-edge post-production studio giving its clients an end-to-end solution for creating and delivering content.

For more information, please visit http://www.encompass.tv.

About AmberFin

AmberFin's business is intelligent media conversion, solving file-based workflow challenges for broadcasters, sports organizations, post-production houses and other media content owners. Scalable, agile and efficient, the Amberfin iCR (intelligent Content Re-Purposing) Platform brings true innovation and cost-effectiveness to the demands of multi-platform delivery, enabling the industry to deal with high volumes and true-to-source high quality pictures at the same time, all with exclusive slim-file technology.

Unique to the iCR Platform, AmberFin's industry leading approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines, automated processes that integrate third party verification tools with a human touch, enabling more efficient and effective decision-making and new levels of confidence

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