Sony Pixel Power calrec Sony

NVIDIA Teams Up with Leading HD Mapping Companies to Deliver End-to-End Autopilot Systems for the World's Major Markets

09/01/2019

NVIDIA is showcasing this week at CES its DRIVE Localization - a system that unlocks the restraints to a global, mass-market solution for cars to find themselves on maps.

Leveraging the compute power of GPUs and the worldwide reach of NVIDIA DRIVE mapping partners, the DRIVE Localization software module is an open, scalable platform for vehicles to position themselves on high-definition maps with unprecedented robustness and accuracy, using mass-market sensors.

It's vital for a self-driving car to be able to pinpoint its location within centimeters so it can understand its surroundings and establish a sense of the road and lane structures. This enables it to detect when a lane is forking or merging, plan lane changes and determine lane paths even when markings aren't clear.

DRIVE Localization makes that precise positioning possible by matching semantic landmarks in the vehicle's environment with features from HD maps to determine exactly where it is in real time. And by leveraging mass-market sensors the platform is cost effective - enabling use in personal cars.

A High-Performance, Mass-Market Solution At the heart of DRIVE Localization is the NVIDIA DRIVE Xavier SoC, the world's first auto-grade processor dedicated to autonomous driving. Architected to satisfy such demanding computational needs, Xavier contains a deep learning accelerator (DLA) and a CUDA engine.

In combination with the NVIDIA software platform, these processors operate fast inference for deep neural networks and high-performance parallel processing for computer vision algorithms, both of which are leveraged in the DRIVE Localization module.

Rather than relying on expensive lidar technology, DRIVE Localization gathers data from low-cost sensors on the vehicle - a front camera, a GNSS (Global Navigation Satellite System) receiver, an IMU (Inertial Measurement Unit) and the vehicle's speedometer.

Xavier's high-bandwidth sensor ingestion and processing pipelines enable NVIDIA's dedicated deep neural networks to analyze data instantaneously and detect semantic features in a variety of weather and lighting conditions, such as lane boundaries, signs, poles and road edges.

The DRIVE Localization module then overlays a third-party map with the sensor data, evaluating thousands of viewpoints in parallel. It performs this process faster than real time, scoring a massive array of vantage points from the map to one frame of visual data to find the most precise position and orientation.

This requires an enormous amount of parallel computational horsepower, which the Xavier SoC delivers with efficiency.

A Scalable Ecosystem While Xavier makes it possible for localization to work in real time, the system must also be able to perform this process wherever the car drives. To do so, NVIDIA turned to partners that have dedicated years and vast resources to building HD maps of the world's roads - among them, Baidu, HERE, NavInfo, TomTom and Zenrin, which have made their maps compatible with DRIVE Software for global localization.

Additionally, NVIDIA is expanding the mapping ecosystem with its DRIVE Maps format, allowing any map vendor to convert to this format to leverage DRIVE Localization directly, laying the foundation to access further capabilities of the system.

Support from HD Mapping Partners The world's top HD mapping companies expressed support for the initiative. Among them:

The compute performance and efficiency of NVIDIA DRIVE combined with Baidu's HD maps, will lead the industry in unprecedented scale and accuracy for safe self-driving in China.

-Gu Weihao, general manager, IDG Intelligent Vehicle Business Unit, Baidu

The speed and efficiency of NVIDIA DRIVE Localization makes it possible for mass-market vehicles to access our world-class HD mapping solution,. We are excited to be a part of this truly global platform.

-Matt Preyss, product marketing manager in Autonomous Driving, HERE

By combining our HD maps with NVIDIA DRIVE Localization, autonomous vehicles will be able to precisely and safely navigate China's roads. GPU technology is key to the highly accurate localization necessary for fully self-driving cars.

-Wang Miao, director of HD maps products, NavInfo

With NVIDIA DRIVE Localization, the TomTom HD map service can be applied in any vehicle to power the future of autonomy.

-Willem Strijbosch, head of Autonomous Driving, TomTom

Autonomous vehicles in Japan need to localize in tough driving conditions, such as tight corners and multi-level highways, long tunnels and dense skyscrapers, The combination of NVIDIA Localization and Zenrin HD Map expects to meet these challenges.

-Yasuko Osada, project manager, ZENRIN

Experience DRIVE Localization firsthand on the CES showfloor, at NVIDIA booth 6306 and TomTom booth 5226.
LINK: https://blogs.nvidia.com/blog/2019/01/07/hd-mapping-drive-localization...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

16/09/2026

Grass Valley to be Awarded 2026 Technology & Engineering Emmy for Web-Based Frame-Accurate Remote Monitoring

Grass Valley has been recognized with a 2026 Technology & Engineering Emmy Award...

16/09/2026

SVG Cloud & Content Workflows Summit 2026: All Sessions Now Available To Watch on SVG PLAY

Sports-media leaders explore how cloud, AI, and virtualization are transforming ...

16/09/2026

A Summer Catch: How the Women's Pro Baseball League Built a Broadcast Plan From ScratchIn Just Six Months

With a full crew on site in Springfield, deep access to players, and a growing d...

16/09/2026

The History of Concrete Contains More Surprises Than You Can Possibly Imagine

John Wilson attends The History of Concrete premiere during the 2026 Sundance Film Festival at The Yarrow Theatre on January 22, 2026, in Park City, Utah. (Ph...

16/09/2026

Wavea release Flite V2

Powerful soft synth receives free update Wavea have just launched a new and improved version of their feature-packed soft synth, kitting it out with over 20...

16/09/2026

Modartt launch Airteq

Physical modelling experts launch pipe-based instrument Modartt are well known for their impressive Pianoteq and Organteq offerings, and now, they've pu...

16/09/2026

FL Studio & Antares launch AutoTune Go

Popular DAW gains free pitch-correction tool Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...

16/09/2026

Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX500 support in MATEOS

Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX...

16/09/2026

Rohde & Schwarz launches new security scanner for large events at Security Expo 2026

Rohde & Schwarz launches new security scanner for large events at Security Expo ...

16/09/2026

Grass Valley Recognized with 2026 Technology and Enginee...

Grass Valley honored alongside industry leaders for the development of web-based, frame-accurate remote monitoring systems for distributed broadcast production ...

16/09/2026

Blackmagic Design Cameras Capture Harvard Law School Alumni Event

Blackmagic Design Cameras Capture Harvard Law School Alumni Event Brie Clayton September 16, 2026 0 Comments URSA Broadcast G2 and Pocket Cinema Camer...

16/09/2026

Nielsen Marketing Cloud Launches Data-Enrichment Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

16/09/2026

IBC2026 Draws 41,225 Attendees From 170 Countries

Share Copy link Facebook X Linkedin Bluesky Email...

16/09/2026

Prime Video Introduces On-Demand News Clips

Share Copy link Facebook X Linkedin Bluesky Email...

16/09/2026

Screen Australia funds games projects in every state and territory as Screen Currency 2026 points to sector growth

Screen Australia funds games projects in every state and territory as Screen Cur...

16/09/2026

Through Her Lens: The Tribeca Chanel Women's Filmmaker Program Returns For Eleventh Edition

September 16th, 2026 (Participant Head Shots Here & Video Here and YouTube HERE...

16/09/2026

Why We Are Building More Flexible Production Around AMPP

Original article publish in Broadcast Magazine NL Over the past few years, our relationship with Grass Valley has continued to develop, and our move to AMPP in...

16/09/2026

Red Seat Ventures Announces Exclusive Partnership with Caleb Hammer's Financial Audit

Red Seat Ventures Announces Exclusive Partnership with Caleb Hammer's Financ...

16/09/2026

NVIDIA Vera Rubin NVL72 Delivers Leading Performance in MLPerf Inference v6.1 Debut

System performance, efficient infrastructure scaling and continuous software opt...

16/09/2026

Garda whistleblowers come forward to RT Investigates from inside the Garda Protect Disclosures Office

Garda whistleblowers come forward to RT Investigates from inside the Garda Pr...

16/09/2026

Emerald AI, Google and NVIDIA Launch Alliance to Advance Flexible AI Data Centers

AI factories are the infrastructure of the intelligence era. Scaling them respon...

15/09/2026

IBC 2026: Pixitmedia by DataCore to Showcase Cloud and Connected Production Workflows

At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designe...

15/09/2026

IBC 2026: Quantum Introduces Autonomous Data Management, Dramatically Reducing Storage Costs While Increasing Efficiency and Availability

Quantum Corp. today announced the release of Quantum Autonomous Data Management ...

15/09/2026

PGA Tour Taps Mike Mahar as Chief Technology Officer to Drive Digital, Data, AI Strategy

Former Wyndham Hotels & Resorts technology executive will focus on fan engagemen...

15/09/2026

Creator Sports Network and FAN.live Launch 3D NFL Watch Party for Creators

Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN's network of more than 2,000 vetted creators access to live 3D NFL broadca...

15/09/2026

IBC 2026 In Review: Our Complete Collection of Video Interviews with Industry Thought Leaders

SVG and SVG Europewere all over the IBC 2026 show floor out in Amsterdam, bringi...

15/09/2026

Rise Announces 2026 Awards Shortlist

Rise WIB has announced the shortlist for the Rise Awards 2026, returning to Troxy in London on Tuesday, November 17. The awards recognize outstanding women, adv...

15/09/2026

Major League Table Tennis Announces 2026-27 Media Distribution Lineup

Major League Table Tennis (MLTT) has announced its media distribution lineup for the 2026-27 season, beginning September 11. Every match will stream live on the...

15/09/2026

Willow Sports to Air 700 Hours of Free Asian Games Coverage for U.S. and Canadian Viewers

Willow Sports has announced it will serve as the exclusive U.S. and Canadian hom...

15/09/2026

Gravity Media to Broadcast MXGP of Australia Championship Finale

Gravity Media has announced it will provide outside broadcast production and technical services for the MXGP of Australia, the finale of the 2026 FIM World Moto...

15/09/2026

Scott Coker and Peter Y. Levin Launch Ki MMA Global MMA Promotion

Co-founders Scott Coker and Peter Y. Levin have unveiled Ki MMA, a new global mixed martial arts promotion launching in the first quarter of 2027. The announcem...

15/09/2026

Sony Announces FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS Super-Telephoto Lenses

Sony Electronics has announced two new G Master super-telephoto prime lenses for...

15/09/2026

Former NEP Group Exec Saeed Izadi Opens The Matrix, Next-Gen Remote Production Center in Singapore

GlobeCast provides facility for AI-power automated production core...

15/09/2026

Gravity Media Set to Deliver 2026 FIM World Motorcross Championship

Gravity Media, a leading global provider of production and content, and media services and facilities, is empowering Tourism and Events Northern Territory (NT) ...

15/09/2026

Audient unveil flagship Horizon interfaces

New Thunderbolt audio interfaces aimed at pro studios Audient's latest announcement sees the company introduce three new high-end audio interfaces desig...

15/09/2026

Sennheiser launch the Spectera SKM handheld

Completes core wireless system line-up The latest addition to Sennheiser's Spectera range is now shipping, completing the core elements of the company&#...

15/09/2026

Schwabe Digital reveal HiFAL 2

High-frequency dynamics plug-in upgraded Schwabe Digital have just released a major free update for their acclaimed high-frequency dynamics processing plug-...

15/09/2026

LUNA 3.0 & UAD Spark Studio from Universal Audio

DAW update launched alongside all-in-one subscription bundle The latest version of Universal Audio's DAW software has just arrived, and has been release...

15/09/2026

Rupert Neve Designs introduce three plug-ins

Three popular hardware units go virtual Rupert Neve Designs are entering the software market in style, with not one, but three of their sought-after hardwar...

15/09/2026

Argo M Powers Cloudbass' Next Generation OB Fleet

When longstanding OB specialist Cloudbass made the decision to expand its fleet to accommodate remote production facilities for a leading UK sports broadcaster&...

15/09/2026

Study: 3 in 4 U.S. TV Viewers Use Smartphones While Watching TV

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Agent TiVo Will Help Track Down Your Show

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Nielsen Marketing Cloud Launches Data Enrichment Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

15/09/2026

Six Berklee Alumni Win at 2026 Emmy Awards

Six Berklee Alumni Win at 2026 Emmy Awards The recipients were recognized for their contributions to Widow's Bay, Beef, South Park, and Bad Bunny's Su...

15/09/2026

OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Rich Media Storage Management Capabilities

OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Ri...

15/09/2026

Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro

Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro Brie Clayton September 14, 2026 0 Comments Production team builds premium p...