If you take a moment to think about security, it's a part of our everyday routines. When I leave for work in the morning, I set my Simplisafe home alarm. I get out of the car, I click to activate my car alarm. I sit down to start the day, and I log in on the laptop by offering my secure credentials. I even check my credit card activity and score each month. In other words, security is always on.
You could apply that same thinking to high-value film and TV content which are vulnerable, both before and after its release date. And the good news is that there are exciting industry developments in the concept of always-on security, which deters unauthorized distribution and provides a level of accountability for anyone with access to that content at any point in its lifecycle.
During the recent NAB 2022 Event, Ken Gerstein, VP Sales, NAGRA Anti-Piracy & NexGuard, met with experts from Vision Media to unlock insights into the importance of always-on security . The session helped to reveal why there has never been a more critical time to secure high-value content assets during production and post-production.
Kicking off the conversation, Gerstein queried about the mindset and need for always-on security. Jason Deadrich, Vision Media CTO, and Michael Holmes, Vision Media Chief Growth Officer, provided context on the evolution of their company and related it to the broader industry.
Vision Media began as a physical media company, sending out promotional content to theaters and DVDs to screeners on behalf of its studio, TV, and film clients. Holmes articulated how the company transitioned from analog to the digital medium, with streaming content serving as a key business component.
Deadrich also noted that there had been a natural evolution from physical to digital. Even before the pandemic, key contacts such as award voting members were fatigued with receiving multiple stacks of DVDs from different vendors containing different types of content, which was just becoming a waste. In addition to the green aspects of going digital, there's also the security aspect. These physical DVDs sent to one individual for private consumption were then getting more broadly shared.
Then the global pandemic hit, reiterating the critical need for quality video content. Industry dynamics that were thought to be years away happened in the blink of an eye, with new business, production, and distribution models appearing. These new market dynamics made for a perfect storm where content became even more vulnerable to theft and leaks, paving the way for revenue loss and endangering creativity. And it was within this context that Vision Media and NAGRA began collaborative efforts to develop a secure streaming platform. The goal was to help studios distribute and protect some of their most expensive content assets that need to be shared pre-release before monetization even begins.
What critical security areas are you looking to meet, and what are the benefits?
Deadrich noted if you think about the difference between going from a physical medium to digital, there are benefits of having higher quality visual content when you think about streaming vs. a physical DVD. Now all the security also gets improved. It's no longer a disc that can sit on someones desk and go somewhere else. Always on security allows for:
The asset to be locked down to an individual user
Multi-factor authentication
The requirement of a native app on the users device to play the content
And most importantly, forensic watermarking, which is imperceptible and doesn't detract from the viewing experience
When considering technology partners, what are your consideration factors?
Deadrich noted that they're always looking for best of breed vendors to provide the best possible services. We don't want to introduce a brand-new vendor even if they might have superior technology without considering the learning curve and transition of understanding how to sell into this market. Holmes added, I think we saw this with our clients as well. NAGRA is a trusted brand, someone that knew the cutting-edge technologies so that when we share that with clients, there's a level of comfort there.
How would you summarize your partnership experience with NAGRA?
From the commercial side, Holmes noted that the partnership has been tremendous, especially as we've had the opportunity to work together and communicate the key attributes of our Always-on security solution. From the technology side, Deadrich noted that Vision Media is constantly looking at the build vs. buy thought process. Working with NAGRA on the Always-on security efforts has been tremendous, with NAGRA serving as a fantastic partner.
Want to learn more?
View the full interview to hear more insights and perspectives on the Vision Media - NAGRA collaboration.
Download the Always-On Security Ebook to learn more about the Vision Media - NAGRA collaborative solution, embraced by clients such as The Hollywood Reporter, that wraps that technology within a framework of trusted business services.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
If you take a moment to think about security, it's a part of our everyday routines. When I leave for work in the morning, I set my Simplisafe home alarm. I get out of the car, I click to activate my car alarm. I sit down to start the day, and I log in on the laptop by offering my secure credentials. I even check my credit card activity and score each month. In other words, security is always on. 
