HP Unveils High-performance Storage and New Partner Program for Small and Midsize Businesses
PALO ALTO, Calif., May 13, 2013 HP today announced it is helping small and midsize businesses (SMBs) and government agencies to maximize storage investments with new offerings that include the next generation of its MSA entry disk array, enhancements to the HP StoreEasy Storage portfolio and a new program for HP channel partners.
Limited IT resources and a lack of storage expertise can make it difficult for SMBs to deploy the storage systems needed to support applications that require high availability and performance.
The new HP MSA 2040 Storage system simplifies management and improves performance up to four times faster than similarly priced external disk storage solutions.(1) The enhanced HP StoreEasy Storage portfolio enables SMBs to efficiently manage and protect increasing amounts of file data without the need for special skills.
These solutions are available under HPs new Simply StoreIT program. This program offers training, marketing and incentives for HP channel partners to quickly address their small and midsized customers challenges and pursue new revenue opportunities.
Virtualization and other emerging workloads threaten to drown SMBs in a sea of complexities that hinder, rather than support, growth, said David Scott, senior vice president and general manager, Storage Division, HP. Simply StoreIT allows our partners to serve their small and midsized customers who are stressed for time, budget and resources to support a growing business, with a stress-free storage solution.
Maximized SMB investments with high-performance entry-level Fibre Channel Array
Staff and budget limitations have often forced SMBs to compromise performance for affordability when deploying shared storage for new applications such as virtualization.
The new HP MSA 2040 Storage eliminates that compromise with the industrys best price performance when compared to similarly priced Fibre Channel arrays.(2) The first array in its class to offer 16 gigabit (Gb) Fibre Channel connectivity,(3) the MSA 2040 is built to support increased demand. This bandwidth, along with a high-performance controller and solid-state disk (SSD) performance, supports increasing workloads and maximizes dollar per input/output operation. As a result, customers will:
Reduce data center footprint and energy costs with support for more virtual machines on less hardware.
Protect existing investments and speed deployment with a unique data-in-place upgrade feature that allows customers on the previous MSA generation to simply move existing disk drives into the new HP MSA 2040.
Maximize existing resources with a simple management interface that server administrators currently use with HP ProLiant and HP BladeSystem servers.
To help customers maximize their HP MSA Storage investment, HP Technology Services provides a proven path to efficient storage consolidation and offers a complete set of enhanced support services.
Improved SMB file and application efficiency, security and availability
Integrating seamlessly with Microsoft Windows infrastructure, the enhanced HP StoreEasy Storage portfolio enables customers to store, manage and protect unstructured data for thousands of concurrent users. It also provides persistent file and application availability. New enhancements to the portfolio enable customers to:
Reduce administrative time by simplifying creation of new volumes and optimizing capacity with a new provisioning tool.
Lower costs and improve capacity planning by examining existing file shares on local or remote systems, and predicting the capacity space savings delivered by HP StoreEasys native deduplication.
Ensure data availability with integrated snapshot management for quick file recovery.
Enhance productivity with a new wizard that accelerates configuration of clustered HP StoreEasy 3830 Gateways.
Deliver turnkey data protection for HP StoreEasy 1000/5000 and manage cloud data protection needs with optional HP Data Protector and HP Autonomy LiveVault.
HP delivers an end-to-end program for channel partners selling to SMB customers
New to the HP Just Right IT program, which spans servers, storage, networking and services, is the HP Simply StoreIT Program. This program provides solution guides and reference architectures for HP channel partners and SMB customers to accelerate solution delivery. These solution assets target specific challenges in the critical areas of virtualization, backup and data protection, Microsoft Exchange and Microsoft SQL Server, and file consolidation.
The new HP Simply StoreIT Program will be launched in coordination with HPs distribution partners. It includes tools, resources and incentives to help channel partners accelerate time to revenue with HP storage solutions. Tools include quote and configuration templates, cobranded lead-generation assets, training and materials designed to increase sales opportunities.
Pricing and availability
Dual-controller MSA 2040 configurations begin at $11,470, with worldwide availability through HP and its channel partners expected to begin in July.(4) HP StoreEasy Storage enhancements are available at no charge to existing and new customers starting in June. The HP Simply StoreIT Program is available worldwide.
HPs premier Americas client event, HP Discover, takes place June 11-13 in Las Vegas.
(1) Based on HP internal test data of the HP MSA 2040 vs. IBM DS3500 and Dell MD3600.
(2) Based on HP internal test data of the HP MSA 2040 vs. IBM DS3500 and Dell MD3600 and publically available pricing information as of April 2013.
(3) Based on HP comparison of published specifications of similarly priced and featured competitive products.
(4) Estimated U.S. street prices. Actual prices may vary.
Microsoft and Windows are U.S. registered
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
HP Unveils High-performance Storage and New Partner Program for Small and Midsize Businesses
