Wochit has just announced a new suite of platform features designed to give newsrooms and brands a competitive head start when it comes to creating timely and shareable video content.
Wochit is empowering content publishers worldwide with the ability to quickly and easily compile high quality video using pre-negotiated, rights-cleared footage and assets from AP, Reuters, Getty, Bloomberg and many more sources. This enables brands and media to respond to breaking news stories with relevant and timely footage, in turn helping to drive traffic to their web and social media sites.
Wochit recently partnered with UK daily news provider, The Week, to launch The WeekDay, a mobile app that provides readers with twice-daily video summaries of the days top news stories. Holden Frith, Editor of The Week, says that since using Wochit to compile these clips, theyve seen a marked increase in website traffic and page engagement.
Other social video examples posted by some of largest online content destinations have gained substantial views to date and serve as confirmation that publishers who choose Wochit are at the forefront of social video:
USA TODAY NETWORK
130K Views; 3,507 Shares
Huffington Post
100K Views; 465 Shares
CNET
73K Views; 219 Shares
The latest release of the Wochit platform comes on the heels of exponential growth for the company. The companys advancement is due largely to increasing need from both traditional and digital media companies to expand their video content and to promote existing content with short-form, shareable, social video, across a wide array of platforms.
Prior to working with Wochit, The Week online didn t produce any video in-house, instead embedding footage from around the web into our online articles. Working with Wochit to produce our own clips meant we had to train our staff to tell stories visually, and to write crisp, concise copy that explains complex stories in just a few sentences. The result is that we can now make videos in our own distinct voice using breaking footage from the major news agencies."
About one in ten WeekDay readers choose to watch the NewsWrap a much higher rate than we re used to seeing with embedded online clips. Almost all viewers watch the videos all the way to the end. Each video is also viewed thousands of times across Facebook, Twitter and Google+, Frith says.
The new features available on the Wochit platform include:
One Click Social Upload - Instantly and natively publish videos to Twitter, Facebook, Vimeo, YouTube, or your own blog, website or microsite
Fresh New Design - Intuitive user interface that allows for 2X faster video creation time
Instant Preview - Review and see your full branded video in a matter of seconds
New Timeline Experience - Media assets, timeline, and preview windows all fit in one screen for quick and organised video creation
New Video Part Selector - The perfect tool for real-time scrubbing by frame
The rise of social video for media organisations
According to research gathered by Activate in October 2015, video is the single most popular media activity among consumers, encompassing nearly six hours per day in viewing timea 370% increase since 2011. As viewers watch more and more TV on digital platforms, the ability to efficiently create and share video across those platforms with pre-negotiated, licensed content represents an enormous audience engagement opportunity.
The same research shows that:
Short-form, creator-driven content is set to most affect overall audience viewing time.
On-demand video audience share has the most to lose as video creation platforms become more sophisticated, allowing media companies and individual creators alike to quickly create and share video content.
More and more companies are waking up to the fact that nothing drives results like video does. The media business is - and has to be - ahead of the trend on this. In order to survive, theyve had to adapt to the fact that readers are also digital viewers, said Dror Ginzberg, Wochit co-founder and CEO.
Theres no better way to engage and lock in an audience than video. And we now have the technology so that anyone with an audience to reach and a story to tell has the ability to share that story in the most efficient and effective manner possible.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/03/2026
Clear-Com has provided Gen-IC virtual intercom, its cloud-based voice communications system for SaxaVord Spaceport, the first fully licensed vertical launch s...
05/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives and executi...
05/03/2026
LynTec, a leading manufacturer of electrical power control solutions for professional audio, video, and lighting systems, today announced that its new Dual DMX ...
05/03/2026
Snicket Labs is pleased to announce a new distribution partnership with ES Broadcast for its award winning solutions, Match and Enrich.
Under the agreement, ES...
05/03/2026
LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ ) technology at a global, multi-venue sporting event, setting a new benchm...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
Wochit has just announced a new suite of platform features designed to give newsrooms and brands a competitive head start when it comes to creating timely and shareable video content.
