Sony Pixel Power calrec Sony

Viral video is a step closer to reality - anks to Wochit feature updates

29/01/2016

Wochit has just announced a new suite of platform features designed to give newsrooms and brands a competitive head start when it comes to creating timely and shareable video content.

Wochit is empowering content publishers worldwide with the ability to quickly and easily compile high quality video using pre-negotiated, rights-cleared footage and assets from AP, Reuters, Getty, Bloomberg and many more sources. This enables brands and media to respond to breaking news stories with relevant and timely footage, in turn helping to drive traffic to their web and social media sites.

Wochit recently partnered with UK daily news provider, The Week, to launch The WeekDay, a mobile app that provides readers with twice-daily video summaries of the days top news stories. Holden Frith, Editor of The Week, says that since using Wochit to compile these clips, theyve seen a marked increase in website traffic and page engagement.

Other social video examples posted by some of largest online content destinations have gained substantial views to date and serve as confirmation that publishers who choose Wochit are at the forefront of social video:

USA TODAY NETWORK

130K Views; 3,507 Shares

Huffington Post

100K Views; 465 Shares

CNET

73K Views; 219 Shares

The latest release of the Wochit platform comes on the heels of exponential growth for the company. The companys advancement is due largely to increasing need from both traditional and digital media companies to expand their video content and to promote existing content with short-form, shareable, social video, across a wide array of platforms.

Prior to working with Wochit, The Week online didn t produce any video in-house, instead embedding footage from around the web into our online articles. Working with Wochit to produce our own clips meant we had to train our staff to tell stories visually, and to write crisp, concise copy that explains complex stories in just a few sentences. The result is that we can now make videos in our own distinct voice using breaking footage from the major news agencies."

About one in ten WeekDay readers choose to watch the NewsWrap a much higher rate than we re used to seeing with embedded online clips. Almost all viewers watch the videos all the way to the end. Each video is also viewed thousands of times across Facebook, Twitter and Google+, Frith says.

The new features available on the Wochit platform include:

One Click Social Upload - Instantly and natively publish videos to Twitter, Facebook, Vimeo, YouTube, or your own blog, website or microsite

Fresh New Design - Intuitive user interface that allows for 2X faster video creation time

Instant Preview - Review and see your full branded video in a matter of seconds

New Timeline Experience - Media assets, timeline, and preview windows all fit in one screen for quick and organised video creation

New Video Part Selector - The perfect tool for real-time scrubbing by frame

The rise of social video for media organisations

According to research gathered by Activate in October 2015, video is the single most popular media activity among consumers, encompassing nearly six hours per day in viewing timea 370% increase since 2011. As viewers watch more and more TV on digital platforms, the ability to efficiently create and share video across those platforms with pre-negotiated, licensed content represents an enormous audience engagement opportunity.

The same research shows that:

Short-form, creator-driven content is set to most affect overall audience viewing time.

On-demand video audience share has the most to lose as video creation platforms become more sophisticated, allowing media companies and individual creators alike to quickly create and share video content.

More and more companies are waking up to the fact that nothing drives results like video does. The media business is - and has to be - ahead of the trend on this. In order to survive, theyve had to adapt to the fact that readers are also digital viewers, said Dror Ginzberg, Wochit co-founder and CEO.

Theres no better way to engage and lock in an audience than video. And we now have the technology so that anyone with an audience to reach and a story to tell has the ability to share that story in the most efficient and effective manner possible.
LINK: http://www.kitplus.com/news/Viral_video_is_a_step_closer_to_reality_-_...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

28/09/2026

NHL Names Adobe as an Official Creative, Marketing and AI Partner

The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...

28/09/2026

MultiDyne to Showcase Expanded Portfolio Including MRMC Robotics at CABSAT 2026

MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...

28/09/2026

ARRI and HONOR Launch Co-Branded HONOR Magic9 Pro Max

ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...

28/09/2026

Net Insight Adds Nimbra 1020G to Pan-Asian Live Media Trial Network

Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...

28/09/2026

Vindral Named Recipient of 2026 Technology and Engineering Emmy Award

Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...

28/09/2026

Interra Systems to Demonstrate QC and Monitoring Portfolio at CABSAT 2026

Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...

28/09/2026

PGA TOUR's Michael Raimondo on Agentic Production, ShotLink Automation, and the Evolution of PGA TOUR Studios

Two years into its new production facility, the TOUR is expanding centralized wo...

28/09/2026

Game Creek Videos Epic Building Run Continues With ESPNs Countdown Unit, Upgrades to Four Others

In addition to rolling out a new mobile unit for ESPN's Monday Night Countd...

28/09/2026

Bleacher Report and WWE Reach Multi-Year Global Content Partnership

Bleacher Report and WWE have announced a multi-year content partnership giving Bleacher Report global highlight rights across WWE's programming slate, inclu...

28/09/2026

Behind The Mic: NBC Sports Shares MLB Wild Card Series Announcing Booth; ESPN Reveals NHL 26-27 Season Talent

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

28/09/2026

Fubo Adds Four NHL Regional Sports Networks for 2026-27 Season

FuboTV has announced a multi-year distribution agreement with the NHL to carry four regional sports networks covering the Carolina Hurricanes, Columbus Blue Jac...

28/09/2026

Program Productions Names Alan Ostfield President and CEO

Program Productions (PPI) has announced the appointment of Alan Ostfield as President and Chief Executive Officer, effective September 28, 2026. Ostfield succee...

28/09/2026

Ha-chan, Shake Your Booty! Encourages Us to Keep Dancing

Director Josef Kubota Wladyka attends the premiere of Ha-Chan, Shake Your Booty! with the film's cast and crew at Eccles Theatre on January 22, 2026, in P...

28/09/2026

Scaler Music introduce Scaler EQ Pro

EQ plug-in can now be played via MIDI Scaler Music have recently released a new and improved version of their patented musical EQ plug-in, kitting it out wi...

28/09/2026

The Asura from Animal Factory Amps

New synth developed in collaboration with philterSoup Boutique effects pedal and Eurorack manufacturer Animal Factory Amps have announced that the new compa...

28/09/2026

Rohde & Schwarz adds an integrated multi-channel pulse analysis option to its FSWX signal and spectrum analyzer

Rohde & Schwarz adds an integrated multi-channel pulse analysis option to its FS...

28/09/2026

SBE Announces 2026 Ennes Scholarship Recipients

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

Spectrum to Demo AI Computing at the Network's Edge at SCTE TechExpo 26

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

Autoscript launches new Voice Controller prompting soluti...

Autoscript, the leading global provider of professional teleprompting solutions, today announced Voice Controller for WinPlus-IP, a new voice-controlled prompti...

28/09/2026

IBC 2026 Technical Conference Highlights

IBC 2026 Technical Conference Highlights David Kirk September 28, 2026 0 Comments Hero image courtesy Deposit Photos David Kirk reports from the 11-1...

28/09/2026

First Baptist Nashville Taps Clear-Com for Production Coms

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

IEEE Announces Award for Leadership in Developing HEVC/H.265

Share Copy link Facebook X Linkedin Bluesky Email...

28/09/2026

Nakadi Introduces Live to Theater Service Powered by Pate...

Nakadi, a global streaming technology innovator dedicated to engineering a new era of digital media delivery, today announced its Live to Theater service based ...

28/09/2026

Sky launches Full Fibre 1.6 Gbps for millions of homes

Monday 28 September 2026 Sky launches Full Fibre 1.6 Gbps for millions of homes Sky has launched a new Full Fibre 1.6 Gbps product, rolling out from today, gi...

28/09/2026

Arvato Systems Highlights Its Role for Automakers and Suppliers

Arvato Systems Highlights It's Role for Automotive Manufacturers and Suppliers TISAX Arvato Systems has successfully completed the TISAX Level 3 assess...

28/09/2026

Crimecall returns for a brand-new series

Crimecall, presented by Carla O'Brien, returns tonight for a brand new series at 9.35pm on RT One and RT Player. In tonight's episode, alongside appe...

28/09/2026

RT SHORT STORY COMPETITION 2026 - SHORTLISTED STORIES ANNOUNCED

CELEBRATING 40 YEARS AT THE HEART OF NEW IRISH WRITING LIVE FROM POETRY IRELAND, DUBLIN AND ON RT RADIO 1 FROM 7PM DETAILS: www.rte.ie/writing | FOLLOW: #r...

27/09/2026

Boss launch the EX-4 Effects Expander

New compact pedal packs in 120 effects The latest multi-effects pedal from Boss is a compact unit that promises to give any pedalboard a massive boost in s...

26/09/2026

ESPN Operations, Production Teams Plan for Every Scenario as WNBA Playoffs Tip Off

With short turnaround between game selections, ESPN's operations team is pla...

26/09/2026

Prime Video Scales Up for First WNBA Postseason, Adding Cameras, Analysts, Coach Mics, and NBA Mobile Units

Prime Video will use GCV's Bird and Magic mobile units for its inaugural WNB...

26/09/2026

NBC Sports Tips Off First WNBA Postseason in 20+ Years Using Sunday Night Basketball as a Production Baseline

Studio show moves on-site as network models playoff coverage on its NBA flagship...

26/09/2026

Ratings Roundup: Cowboys-Commanders Leads NFL Week 2 With 27.2 Million, College GameDay Posts Best Week 3 Ever

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

26/09/2026

From Sketch to Strut, Unzipped Returns to the Sundance Film Festival at 30

Douglas Keeve attends the 2025 Sundance Film Festival screening of Unzipped at the Egyptian Theatre. (Photo by Andrew H. Walker/Shutterstock for Sundance Film...

26/09/2026

Native Instruments update Maschine

Launched alongside three new expansion packs In celebration of their 30th anniversary, Native Instruments have released a major update for their Maschine 3 ...

26/09/2026

YouTube Embraces Microdramas with Features for Episodic Shorts

Share Copy link Facebook X Linkedin Bluesky Email...

26/09/2026

Civil Rights Groups Urge Sen. Cruz to Delay Thumann Severs FCC Confirmation

Share Copy link Facebook X Linkedin Bluesky Email...

25/09/2026

SVG GameDay, Ep. 32: National Hockey Leagues John Bochiaro - Leading the Leagues In-Venue Efforts

In-venue and creative video staffers at the professional and collegiate level ha...

25/09/2026

HBS Taps Ronald den Hollander as CEO

Infront has named Ronald den Hollander as CEO of its Host Broadcast Services (HBS) subsidiary, effective 1 October 2026. The appointment follows the previously ...

25/09/2026

NABA to Host Cyber University 2.0 Cybersecurity Summit in New York

The North American Broadcasters Association (NABA) will hold Cyber University 2.0, a full-day cybersecurity summit for the broadcast and media industries, on Tu...

25/09/2026

Alpha Networks and Ateme Deliver Low-Latency Video Platform for International Sporting Event

Alpha Networks and Ateme have delivered a joint video platform for the digital d...

25/09/2026

Viaplay Migrates Free-to-Air Channels to Encompass Altitude Scheduling

Encompass Digital Media has announced the migration of multiple Viaplay free-to-air channels - TV3, TV6, TV8, and TV10 - to its Altitude Scheduling platform. Al...

25/09/2026

NAB Show New York 2026 Set for October 21-22 at Javits Center

NAB Show New York 2026 will take place October 21-22 at the Jacob K. Javits Convention Center in New York City. Registration is open at nabshow.com/newyork. Th...

25/09/2026

NHL Network to Air NHL Tonight, NHL Now, NHL Tonight: First Shift, and On The Fly During 2026-27 Season

NHL Network has announced its studio programming lineup for the 2026-27 regular ...

25/09/2026

First Baptist Nashville Installs Clear-Com Arcadia Central Station

Clear-Com has announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom system as part of a sanctuary technolo...

25/09/2026

Broadcast Management Group Upgrades to EVS XT-VIA Platform at Cloud Control Center

Broadcast Management Group (BMG) has deployed EVS XT-VIA live video production s...

25/09/2026

BBright Adds dotCentral as U.S. Sales and Support Partner

BBright, a Hexaglobe Group company, has announced that dotCentral has joined as a sales and support partner in the United States. BBright's portfolio cover...

25/09/2026

MeyerPro Deploys ROE Visual Graphite GP 2.6 for Acumatica Summit 2026

MeyerPro delivered audio, video, broadcast, and LED production for the Acumatica Summit 2026 at the Seattle Convention Center's Summit Building, January 25-...