Wochit has just announced a new suite of platform features designed to give newsrooms and brands a competitive head start when it comes to creating timely and shareable video content.
Wochit is empowering content publishers worldwide with the ability to quickly and easily compile high quality video using pre-negotiated, rights-cleared footage and assets from AP, Reuters, Getty, Bloomberg and many more sources. This enables brands and media to respond to breaking news stories with relevant and timely footage, in turn helping to drive traffic to their web and social media sites.
Wochit recently partnered with UK daily news provider, The Week, to launch The WeekDay, a mobile app that provides readers with twice-daily video summaries of the days top news stories. Holden Frith, Editor of The Week, says that since using Wochit to compile these clips, theyve seen a marked increase in website traffic and page engagement.
Other social video examples posted by some of largest online content destinations have gained substantial views to date and serve as confirmation that publishers who choose Wochit are at the forefront of social video:
USA TODAY NETWORK
130K Views; 3,507 Shares
Huffington Post
100K Views; 465 Shares
CNET
73K Views; 219 Shares
The latest release of the Wochit platform comes on the heels of exponential growth for the company. The companys advancement is due largely to increasing need from both traditional and digital media companies to expand their video content and to promote existing content with short-form, shareable, social video, across a wide array of platforms.
Prior to working with Wochit, The Week online didn t produce any video in-house, instead embedding footage from around the web into our online articles. Working with Wochit to produce our own clips meant we had to train our staff to tell stories visually, and to write crisp, concise copy that explains complex stories in just a few sentences. The result is that we can now make videos in our own distinct voice using breaking footage from the major news agencies."
About one in ten WeekDay readers choose to watch the NewsWrap a much higher rate than we re used to seeing with embedded online clips. Almost all viewers watch the videos all the way to the end. Each video is also viewed thousands of times across Facebook, Twitter and Google+, Frith says.
The new features available on the Wochit platform include:
One Click Social Upload - Instantly and natively publish videos to Twitter, Facebook, Vimeo, YouTube, or your own blog, website or microsite
Fresh New Design - Intuitive user interface that allows for 2X faster video creation time
Instant Preview - Review and see your full branded video in a matter of seconds
New Timeline Experience - Media assets, timeline, and preview windows all fit in one screen for quick and organised video creation
New Video Part Selector - The perfect tool for real-time scrubbing by frame
The rise of social video for media organisations
According to research gathered by Activate in October 2015, video is the single most popular media activity among consumers, encompassing nearly six hours per day in viewing timea 370% increase since 2011. As viewers watch more and more TV on digital platforms, the ability to efficiently create and share video across those platforms with pre-negotiated, licensed content represents an enormous audience engagement opportunity.
The same research shows that:
Short-form, creator-driven content is set to most affect overall audience viewing time.
On-demand video audience share has the most to lose as video creation platforms become more sophisticated, allowing media companies and individual creators alike to quickly create and share video content.
More and more companies are waking up to the fact that nothing drives results like video does. The media business is - and has to be - ahead of the trend on this. In order to survive, theyve had to adapt to the fact that readers are also digital viewers, said Dror Ginzberg, Wochit co-founder and CEO.
Theres no better way to engage and lock in an audience than video. And we now have the technology so that anyone with an audience to reach and a story to tell has the ability to share that story in the most efficient and effective manner possible.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
Wochit has just announced a new suite of platform features designed to give newsrooms and brands a competitive head start when it comes to creating timely and shareable video content.
