Wochit has just announced a new suite of platform features designed to give newsrooms and brands a competitive head start when it comes to creating timely and shareable video content.
Wochit is empowering content publishers worldwide with the ability to quickly and easily compile high quality video using pre-negotiated, rights-cleared footage and assets from AP, Reuters, Getty, Bloomberg and many more sources. This enables brands and media to respond to breaking news stories with relevant and timely footage, in turn helping to drive traffic to their web and social media sites.
Wochit recently partnered with UK daily news provider, The Week, to launch The WeekDay, a mobile app that provides readers with twice-daily video summaries of the days top news stories. Holden Frith, Editor of The Week, says that since using Wochit to compile these clips, theyve seen a marked increase in website traffic and page engagement.
Other social video examples posted by some of largest online content destinations have gained substantial views to date and serve as confirmation that publishers who choose Wochit are at the forefront of social video:
USA TODAY NETWORK
130K Views; 3,507 Shares
Huffington Post
100K Views; 465 Shares
CNET
73K Views; 219 Shares
The latest release of the Wochit platform comes on the heels of exponential growth for the company. The companys advancement is due largely to increasing need from both traditional and digital media companies to expand their video content and to promote existing content with short-form, shareable, social video, across a wide array of platforms.
Prior to working with Wochit, The Week online didn t produce any video in-house, instead embedding footage from around the web into our online articles. Working with Wochit to produce our own clips meant we had to train our staff to tell stories visually, and to write crisp, concise copy that explains complex stories in just a few sentences. The result is that we can now make videos in our own distinct voice using breaking footage from the major news agencies."
About one in ten WeekDay readers choose to watch the NewsWrap a much higher rate than we re used to seeing with embedded online clips. Almost all viewers watch the videos all the way to the end. Each video is also viewed thousands of times across Facebook, Twitter and Google+, Frith says.
The new features available on the Wochit platform include:
One Click Social Upload - Instantly and natively publish videos to Twitter, Facebook, Vimeo, YouTube, or your own blog, website or microsite
Fresh New Design - Intuitive user interface that allows for 2X faster video creation time
Instant Preview - Review and see your full branded video in a matter of seconds
New Timeline Experience - Media assets, timeline, and preview windows all fit in one screen for quick and organised video creation
New Video Part Selector - The perfect tool for real-time scrubbing by frame
The rise of social video for media organisations
According to research gathered by Activate in October 2015, video is the single most popular media activity among consumers, encompassing nearly six hours per day in viewing timea 370% increase since 2011. As viewers watch more and more TV on digital platforms, the ability to efficiently create and share video across those platforms with pre-negotiated, licensed content represents an enormous audience engagement opportunity.
The same research shows that:
Short-form, creator-driven content is set to most affect overall audience viewing time.
On-demand video audience share has the most to lose as video creation platforms become more sophisticated, allowing media companies and individual creators alike to quickly create and share video content.
More and more companies are waking up to the fact that nothing drives results like video does. The media business is - and has to be - ahead of the trend on this. In order to survive, theyve had to adapt to the fact that readers are also digital viewers, said Dror Ginzberg, Wochit co-founder and CEO.
Theres no better way to engage and lock in an audience than video. And we now have the technology so that anyone with an audience to reach and a story to tell has the ability to share that story in the most efficient and effective manner possible.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
Wochit has just announced a new suite of platform features designed to give newsrooms and brands a competitive head start when it comes to creating timely and shareable video content.
