Guidelines for Streaming Loudness

As mature as the television industry is, it appears to be going through a very disruptive identity crisis right now. Cable providers are hemorrhaging subscribers while over-the-air broadcasting is being rediscovered; broadcasters and content creators are rolling out their own streaming services to ensure they have direct access to customers without the need for third parties; the journalistic integrity of traditional news organizations is under attack while tech companies deliver uncorroborated information to users while denying any responsibility for determining its credibility; and viewership of traditional sports broadcasts seems to be waning while interest in eSports is on the rise.

Yet despite this changing content landscape, viewing of television content seems more popular as ever, even as the array of devices used to consume it and the possible environments it gets consumed in appears unfathomable.

NEXT GEN TV

The impending rollout of ATSC 3.0 promises to bring together broadcast and streaming content in ways we haven't experienced up to now, with the ability of immersive and customizable audio to be delivered to practically every device, and to be enjoyed through speakers or headphones. Unfortunately, not all streaming content is quite ready to become a part of the broadcast ecosystem, either due to poor quality or because it doesn't meet broadcast standards.

One area where this is apparent is with streaming audio loudness, since the disparate streaming services and online outlets use different loudness settings. The good news is that most outlets now implement some sort of loudness management for content; the bad news for content creators is that this is usually done through automated normalization rather than through monitored gain modification, so audio content could be negatively altered.

AGOTTVS Streaming Audio Loudness Recommendations

LINK:	http://www.tvtechnology.com/resources/0006/guidelines-for-streaming-lo...
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