NEW YORK A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and that digital Media fueled the increase, growing by 18%. That marked the biggest quarterly growth since Q1 2022, Guideline reported.
Study: Digital Media Ad Spend Grew 18% in Q1 24
25/05/2024
NEW YORK A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and that digital Media fueled the increase, growing by 18%. That marked the biggest quarterly growth since Q1 2022, Guideline reported.
| LINK: | https://www.tvtechnology.com/news/study-digital-media-ad-spend-grew-18... |
| See more stories from tvtechnology |
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Comcast Technology Solutions Signs Multi-Year VOD Distribution Agreement with A+E Global Media
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic Introduces Media Insight for Faster Discovery, Preview, and Retrieval of Archived Media
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers and Quebecor Announce 12-Year French-Language NHL Sublicensing Deal
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
IBC 2026: Skyline Communications and Bridge Technologies to Demonstrate Automated Broadcast Workflows
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
IBC 2026: Boland Communications Makes European Debut of 4K55HDR7SNB
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions Announce Collaboration for Live Video Delivery
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
IBC 2026: Haivision Joins IBC Accelerator Programme on 5G Network Control for Live Production
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design Cuts Prices on PYXIS 6K and Cinema Camera 6K
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
IBC 2026: AI-Media to Showcase Multilingual AI Captioning and Translation Platform
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform Deploy SGAI Solution for Belgian Broadcaster RTBF
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
IBC 2026: Grass Valley to Demonstrate Story-Centric Newsroom Workflows
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme Partner to Scale Live Sports Video Delivery
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
IBC 2026: Ikegami to Introduce New UNICAM XE Cameras and Viewfinders
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Caretta Research Shares Top Trends to Watch at IBC 2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN Announce Global Broadcast Partnership
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
ESPN, ESPN2 Begin 4K HDR Rollout in the U.S. with New IP-Based Distribution Pipeline
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Sauceware Audio release Scorch 2
Built for rap producers, by rap producers Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Warm Audio unveil the Jude preamps
Classic Sound Techniques design revived Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
XILS Lab introduce MemoryTone
Latest soft synth inspired by the Memorymoog XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
The Airport Chaplain takes off as SBS's biggest launch of 2026 8 September, 2026 Media releases 1.67 million viewers on National Total TV to date Best...
08/09/2026
IBC2026: Haivision Integrates Chyron LIVE into its Workflow
Share Copy link Facebook X Linkedin Bluesky Email...
08/09/2026
Mo-Sys completes reorganisation strengthens management te...
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
Aicox and TAG Video Systems power monitoring and multivie...
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Asharq migrates extended channel line-up to Pebble playou...
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform. Pebble, the leading automation, content mana...
08/09/2026
Techex Extends its Lead in Software Defined Live Video at...
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Grass Valley Advances Story-Centric Media Workflows for U...
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT Showcases Latest Vipe Innovations at IBC2026 Rais...
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin and Ad Insertion Platform Power First Active Dep...
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm unveils major enhancements to its Suite 7 envi...
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble Collaborates with TDF as Technology Partn...
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
nxtedition takes agentic AI from newswire to gallery at I...
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Ceeblue and Layercake Expand Strategic Integration to Lau...
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm launches Engram a dedicated asset management t...
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
IBC 2026 - The new Synamedia - solving the business of vi...
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo Selected by PlayOn Sports to Enhance NFHS Network...
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
AP brings new connectivity and workflow tech to global ne...
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix Personalization Curates Sports Content Around...
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Appear X5 to enable flyaway contribution for DP World Tou...
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi and Kiloview Partner to Deliver Broadcast-Grade IP V...
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Quortex and NetActuate announce global agreement
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning Quortex today announce...
08/09/2026
Orlando Magic, Gray Media Ink Full-Season Broadcast Deal
Share Copy link Facebook X Linkedin Bluesky Email...
08/09/2026
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnership
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...
08/09/2026
Jnger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026 Search Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...
08/09/2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Tuesday 8 September 2026 Sky Go gets a major upgrade for Sky Glass and Sky Stream customers Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Trailer released for The Wargame, launching on Sky from 21 September
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026 Trailer releas...
08/09/2026
Jamie Demetriou and Amelia Dimoldenberg to host next two episodes of Saturday Night Live UK, with musical guests Royal Blood and Rachel Chinouriri
Tuesday 8 September 2026 Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Riedel Introduces New OnAir Headset Platform
Wuppertal September 8, 2026 Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...










