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Tiffany Rolfe of R/GA to Serve as the 2020 AICP Next Awards Judging Chair


Tiffany Rolfe of R/GA to Serve as the 2020 AICP Next Awards Judging Chair New York, NY Feb. 6, 2020 Matt Miller, President and CEO of AICP, announced today that Tiffany Rolfe, EVP and US Chief Creative Officer for R/GA, has been named as the 2020 AICP Next Awards Judging Chair, and as such will serve as Master of Ceremonies at the AICP Next Awards presentation this June during AICP Week in New York.

Rolfe has a long history with the Next Awards, having most recently served as the Jury President for Innovation for the 2019 Next Awards Judging work that must live up to the idea of what's Next' is always inspiring, so I was thrilled when asked to serve as Judging Chair for 2020, she said. Competitions that recognize where our industry is heading serve as im-portant guideposts for both clients and agencies, and the Next Awards, by definition, has been playing such a role since its inception. I'm looking forward to discovering trends and innovations as the Jury Presidents and I identify the standout examples of work in each category.

We're delighted to have Tiffany serve as Next Awards Judging Chair for 2020, says Miller. Her career trajectory reflects what the Next Awards are all about: she's been on the forefront of creating work that pushes boundaries and finds new ways to connect brand communica-tions with consumers. She's a creative leader whose influence, judgement and experience has benefited her clients and will benefit all who are involved with the Next Awards this year, from our juries to those who enter to those who attend our Next Awards presentations.

As EVP, US Chief Creative Officer, Rolfe lead's R/GA's creative vision across the agency's six U.S. offices. She oversees storytelling and systemic creatives that are charged with defining what's next for brands across their entire customer experience and marketing. Tiffany brings over 20 years of design and creative experience to her position. Prior to R/GA she spent over six years at Co:Collective as Partner and Chief Content Officer. There she helped develop new brands such as the Puma/Jay-Z basketball partnership. She oversaw the re-branding and ex-perience development for both MoMA and the ACLU. She also oversaw the global YouTube Stars campaign that catapulted YouTubers to fame. Before Co:Collective she spent a decade creating culture-changing work at CP+B where she was VP, Executive Creative Director and led accounts such as MINI, Truth, VW, American Express OPEN, Burger King and Old Navy.

The 2020 AICP Next Awards are now accepting entries. Entrants can utilize a single entry portal to enter the Next Awards, as well as AICP's additional competitions that encompass the full spectrum of advertising and brand communication in the moving image: The AICP Show: The Art & Technique of the Commercial (which is now accepting entries globally, bringing it in line with the others shows), and the AICP Post Awards. For details on rules, eligibility and fees for each competition, visit the entry portal here. The deadline for submitting entries is 11:59 pm PST on Friday, February 14, 2020.

New Categories

The Next Awards honors marketing communications in such categories as Branded Content & Entertainment, Brand Excellence, Creative Data, Digital Experiences, Extended Reality, Expe-riential, Influencer, Innovation, Integrated Campaign, Purpose Driven Advertising, Real Time Engagement, Social, Web Film (Over 15 Seconds) and Web Film (Under 15 Seconds).

The Brand Excellence, Creative Data, Extended Reality and Real Time Engagement categories are new for 2020. Brand Excellence will recognize a brand's yearlong body of work utilizing platforms honored in the Next Awards' categories. Creative Data recognizes brand-based mes-sages where data or data-driven methods were a critical component of the creative execution and/or delivery, such as interactivity or personalization. Extended Reality is the new category heading for work that falls under the disciplines of AR, VR, MR and 360 video. And Real Time Engagement recognizes work utilizing a platform to participate in real time events in a way that inserts the brand voice into an ongoing current event, happening or dialogue.

The AICP Next Awards Jury Presidents & Curators at Large

As Chair, Rolfe has selected a team of highly-regarded creative and marketing executives to serve as Jury Presidents for the AICP Next Awards categories. The Jury Presidents in turn se-lect the judges for their respective disciplines. Serving as AICP Next Awards Jury Presidents for 2020 are:

Branded Content & Entertainment: Scott Donaton, Head of Creative, Hulu

Brand Excellence: Fernando Machado, Global Chief Marketing Officer, Burger King

Creative Data: Marc Maleh, GVP, Emerging Experiences, Huge

Digital Experiences: Erin Lynch, Group Executive Creative Director, R/GA

Extended Reality: Mike Woods, Head of Immersive Content/Executive Creative Director, m ss ng p eces

Experiential: James Robinson, Executive Creative Director, Momentum

Influencer: Bekah Sirrine, Head of Global Brand Creative, Instagram

Innovation: Allen Mask, Chief of Staff, VP of Product Marketing & Collaborations, Sonos

Integrated Campaign: Lauren Connolly, Executive Creative Director, BBDO New York

Purpose Driven Advertising: Bill Oberlander, Co-Founder/Executive Creative Director, Oberland

Real Time Engagement: George Dewey, President, Maximum Effort Productions

Social: Jeff Miller, Global Head of Business Marketing & Creative Strategy, Snap, Inc.

Web Film, Over 15 Seconds: Henry-Alex Rubin, Director, SMUGGLER

Web Film, Under 15 Seconds: Piper Hickman, Chief Creative Officer/Partner, 360i

Serving as Curators at Large are past AICP Next Awards Judging Chairs: Jamie Robinson, Co-Founder/Chief Creative Officer, JOAN Creative; Jeff Kling, Chief Creative Officer, Lighting
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