Blue Lucy Renews Multi-Year Partnership with Banijay Rights

LONDON, England June 4, 2025 - Blue Lucy, a leading provider of media management and workflow automation solutions, is pleased to announce the renewal of its long-standing relationship with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. The new four-year agreement extends a trusted partnership and reaffirms Blue Lucy's pivotal role in supporting Banijay Rights' daily operations across its expansive content portfolio.

Blue Lucy's powerful BLAM platform an integration and orchestration engine purpose-built for high throughput media workflows has become core to Banijay Rights' day-to-day operations. Deployed in a cloud-ground hybrid configuration, the platform manages both AWS S3 cloud, and on-prem Quantum storage, with workflows executed where the media is most cost-effectively accessed. Operationally the platform supports the management, adaptation, and delivery of content to partners and platforms across global markets, evolving continually to meet the growing complexity of rights management, localisation, compliance, and multi-format delivery.

Since the initial deployment, BLAM has scaled significantly in response to Banijay Rights' expanding content catalogue but without an increase in compute resource requirement. The system has seen a nearly 300% increase in asset volume, growing from just over 250,000 assets on initial deployment to almost 1 million now under active management. Today, BLAM manages more than 550,000 hours of material for Banijay Rights, including 360,000 hours of finished video content.

Banijay Rights is a world-class distribution organisation , and we're incredibly proud to continue supporting their global operation, said Julian Wright, CEO of Blue Lucy. The numbers speak for themselves, and this renewal reflects the strong collaboration we've built over recent years, as well as the strength of our shared commitment to innovation and agility. In the past 12 months alone, the system has handled 1.3 million workflow runs and over 13 million microservice executions. It truly is a platform which performs at scale for Banijay Rights. Perhaps most tellingly, there were more than 2,500 workflow configuration changes made in just one year - proof of the agility, responsiveness, and operational flexibility our platform enables. BLAM truly is a vital performance engine for Banijay Rights, and we're proud to play a part in getting their content to screens around the world.

In our business, operational excellence is paramount. Blue Lucy consistently provides the speed, precision, and agility required to support our constantly evolving distribution needs. said Richard Clarke, Head of Content Operations, Banijay Rights. Their technology underpins key aspects of our global operations, with a platform that adapts effectively to our evolving requirements. Their responsiveness and ability to tailor solutions have contributed to improved operational efficiencies and measurable improvement in distribution workflows. We look forward to building on this trusted partnership.

About Banijay Rights

Leading global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of 205,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay Entertainment, the division specialises in the exploitation of premium scripted and non-scripted brands to broadcasters worldwide.

Representing quality, excellence and experience in the business of linear and non-linear television and ancillary activity across all platforms, Banijay Rights' catalogue encompasses a host of top titles from Banijay's 130+ in-house labels, and a number of third-party producers, spanning drama, comedy, entertainment, factual, reality, family, formats and theatrical.

Delivering high-quality IP, which was born locally and travels globally, the distributor offers the best stories told the best way. Its landmark brands include Survivor, Big Brother, MasterChef, Peaky Blinders, Rogue Heroes, Marie Antoinette, Grantchester, Deal or No Deal, Home and Away, Mr Bean and Black Mirror. Built on independence, creative freedom, entrepreneurialism and commercial acumen, Banijay Rights operates under the direction of Chief Executive Officer, Cathy Payne.

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