ERA launches Lava to deliver solutions for the creative industries

ERA, a leading broadcast and media IT solutions provider, today announced the launch of Lava a new division focused on providing bespoke solutions, technology and support to the international film production and creative industries. Based in the heart of Londons Soho with offices in MediaCityUK Salford and Canada, Lava offers end-to-end solutions, pipeline and workflow consultancy and custom-designed systems integrating best of breed software and hardware for VFX, TV and gaming.

In a highly competitive and creatively challenging market, facility budgets are being squeezed more than ever before. Every penny that is spent needs to focus on creating amazing content, says Sean Baker, ERAs Commercial Director. Over the last 15 years, ERA has built a reputation for delivering innovative IT systems for broadcast and media. Weve now established Lava to respond to the demand for solutions tailor-made to the creative industries, harnessing ever-evolving technology, workflows and financial support packages to optimise performance and secure competitive advantage.

VFX industry professional David Fowler will lead Lava as Head of Creative Business and brings with him years of real-world experience in managing the day-to-day challenges of production. Weve launched Lava to solve real problems, not force-fit technology. Were taking a different approach and will focus on end-to-end solutions that empower our clients to plan and produce their best work, evolving their business by finding new and creative ways to reduce costs and efficiently manage bandwidth. By drawing on our teams hands-on experience, media-savvy IT expertise and key strategic relationships with leading technology providers, Lava offers a collaborative boutique service that fills a real gap in the market.

About Lava

Lava is a provider of end-to-end solutions, pipeline and workflow consultancy and custom-designed systems for VFX, TV and gaming. Lava solves real problems, without force fitting technology, empowering you to plan and produce your best work. We integrate the latest technology on open IT platforms through partnerships with the best and help evolve your business by finding new and creative ways to reduce costs and manage bandwidth resource. Based in London with offices in MediaCityUK Salford and Canada, Lava is a division of ERA, a leading provider of IT solutions to broadcast, media and visual computing organisations. For more details visit http://www.lavacreate.com

About ERA

ERA is a leading provider of IT solutions to broadcast, media and visual computing organisations. Over the last 15 years, ERA has become synonymous with the delivery of innovative and reliable technical and IT solutions that address real business problems. Strategic alliances with leading vendors and outstanding technical capability have made ERA an easy choice for companies looking to harness IT, video and file-based workflows. With offices in London and MediaCityUK Salford, clients include BBC, ITV, Envy, Deluxe, Evolutions, JCA, Rushes Postproduction and Red Bee Media. www.eraltduk.com

For Press Enquiries

David Fowler, Head of Creative Business, Lava (a division of ERA)

T: +44 (0) 207 477 2180 | E: david.fowler@lavacreate.com

Melanie OBrien, MJO Communications Ltd

T: +44 (0) 7851 375 247 | E: mel@mjocommunications.co.uk

LINK:	http://www.tv-bay.com/news/ERA_launches_Lava_to_deliver_solutions_for_...
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