ATP Media, the media arm of the ATP Tour, and Gravity Media, a leading global provider of complex live creative production and media services, today confirmed that, following ATP Media's thorough tender process in 2022, they have signed a new long term partnership to deliver the global coverage of over 60 of the ATP Tour's world-renowned tennis tournaments including the ATP Masters 1000s, ATP 500s, ATP 250s and the season-ending Nitto ATP Finals.
This new deal marks the beginning of a new and exciting next chapter in this partnership, with ATP Media and Gravity Media working together to deliver a new approach to the production of tennis across the world. As part of this new approach, ATP Media has worked closely with Gravity Media on the specification of the galleries and working areas for ATP Media Studios, which will be based at Gravity Media's brand-new Production Centre in London, White City which opened earlier this year.
The next-generation ATP Media Studios, as part of the newly commissioned Gravity Media facility housed in The Westworks precinct, is a creative and technology-leading media hub, with the 50,000-square-foot facility featuring production, post-production and live studio capabilities coupled with best-in-class technology to support both on-premise and distributed remote production workflows.
Gravity Media's state-of-the-art facility is based around a fully-fledged 2110 IP media fabric. ATP Media Studios will comprise two large production and sound control rooms for the ATP Masters 1000 tournaments, two medium production and sound control rooms for the ATP 500s and a dedicated area to produce the 38 ATP 250 events as well as seven flexible control rooms, six craft edit suites, six voiceover booths, a vision control room, EVS room as well as a dedicated office space, broadcast operations centre and media management facilities.
To deliver new production outcomes for ATP Media, the partnership with Gravity Media also involves building an innovative and bespoke outside broadcast truck solution which is integrated natively with ATP Media Studios. This solution allows ATP Media to ensure the migration of broadcast feeds from onsite to ATP Media Studios at Gravity Media's Production Centre in London (White City) beginning initially with remote world feed management through to remoting replay operators, vision control and media management, and then scaling to fully remote court production.
At each ATP Masters 1000 tournament, ATP Media is also introducing new camera positions and increasing the number of both on-court and off-court cameras, and will access specialist, robotic and on-court camera technologies designed and developed by Gravity Media's specialist camera team to enhance the overall viewer experience.
The new agreement will see Gravity Media and ATP Media work with leading partners in the industry including Sony HDC series camera channels, EVS XT Via servers and Calrec audio core and consoles to be deployed around the world and at ATP Media Studios at the Gravity Media Production Centre in London. Further technology upgrades will also be rolled out as part of this new partnership with ATP Media and Gravity Media committed to further enhancing television production values.
Along with a commitment to expanding coverage of the ATP Tour, the new long-term partnership of ATP Media and Gravity Media is designed to create and deliver new production solutions for the coverage that will ensure a greener and environmentally sustainable approach to coverage of the ATP Tour an approach that significantly increases efficiencies and reduces production freight and logistics undertakings.
ATP Media has also held a long term ambition to provide opportunities for those wanting to grow a career in broadcast and production, and Gravity Media has committed to implementing this by providing such opportunities and continuing to nurture those committed to playing a leading role in the dynamic and changing broadcast and production landscape through a variety of different job opportunities.
The first tournament under the new agreement goes live from ATP Media Studios at the Gravity Media Production Centre in London in June.
John Newton Gravity Media's CEO and Founder says:
It is an extremely proud moment for me and the wider team, as we announce our long term production partnership, delivering ATP Media's global broadcast and creative technology innovation solutions building on an already long-standing relationship.
Ensuring we will deliver the most advanced remote broadcast solutions across the ATP Media assets as well as from our brand-new media hub, Production Centre London means we are poised to lead the way in the future of tennis broadcasts.
This contract will ensure the most environmentally sustainable approaches are embraced, whilst ensuring we can provide more roles to the broadcast industry welcoming and encouraging a new generation of talent to come on board with both Gravity Media and ATP Media.
Mark Webster ATP Media CEO says of the appointment;
Gravity Media has been an important strategic partner for ATP Media over an extended period of time and so when Gravity Media stepped up to the plate with its bid under our very detailed and transparent tender process, we were naturally delighted.
ATP Media has been acutely aware that, to ensure it continues to be at the forefront of live and non-live sports content production, it needs to continually re-invest in its production capabilities. With the unfortunate Covid-19 pandemnic, such re-investment naturally had to be put on hold, but the tender process addressed that and this innovative and wide ranging deal with Gravity Media, an organisation ATP Media has implicity trusted for many years, will now turbo-charge our production and take ATP Tour tennis to the next level fo
North America Stories
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
04/12/2025
Creative software developer Foundry today announced Mari 7.5, the latest iteration of its artist-friendly paint toolset that can handle large, detailed assets w...
04/12/2025
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at Dreamforce 2025 in San Francisco providing...
04/12/2025
LTN's purpose-built IP video network brings all-movie diginet to over 100 stations and streaming platforms in just three months while eliminating satellite ...
04/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data a...
04/12/2025
The HELM, a global expert in cinematic live broadcast and high-end production workflows, has signed a partnership agreement with Keslow Camera, one of North Ame...
04/12/2025
At ISE 2026, LiveU will showcase its expanded IP-video EcoSystem, enabling broadcasters, sports, production companies and pro-AV professionals to share their st...
04/12/2025
Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs ha...
04/12/2025
MUNICH and MILAN Warner Bros. Discovery said HBO Max is expanding into Germany, Italy, Austria, Switzerland, Luxembourg and Liechtenstein on Jan. 13, 2026, and ...
ATP Media, the media arm of the ATP Tour, and Gravity Media, a leading global provider of complex live creative production and media services, today confirmed that, following ATP Media's thorough tender process in 2022, they have signed a new long term partnership to deliver the global coverage of over 60 of the ATP Tour's world-renowned tennis tournaments including the ATP Masters 1000s, ATP 500s, ATP 250s and the season-ending Nitto ATP Finals.
