
ATP Media, the media arm of the ATP Tour, and Gravity Media, a leading global provider of complex live creative production and media services, today confirmed that, following ATP Media's thorough tender process in 2022, they have signed a new long term partnership to deliver the global coverage of over 60 of the ATP Tour's world-renowned tennis tournaments including the ATP Masters 1000s, ATP 500s, ATP 250s and the season-ending Nitto ATP Finals.
This new deal marks the beginning of a new and exciting next chapter in this partnership, with ATP Media and Gravity Media working together to deliver a new approach to the production of tennis across the world. As part of this new approach, ATP Media has worked closely with Gravity Media on the specification of the galleries and working areas for ATP Media Studios, which will be based at Gravity Media's brand-new Production Centre in London, White City which opened earlier this year.
The next-generation ATP Media Studios, as part of the newly commissioned Gravity Media facility housed in The Westworks precinct, is a creative and technology-leading media hub, with the 50,000-square-foot facility featuring production, post-production and live studio capabilities coupled with best-in-class technology to support both on-premise and distributed remote production workflows.
Gravity Media's state-of-the-art facility is based around a fully-fledged 2110 IP media fabric. ATP Media Studios will comprise two large production and sound control rooms for the ATP Masters 1000 tournaments, two medium production and sound control rooms for the ATP 500s and a dedicated area to produce the 38 ATP 250 events as well as seven flexible control rooms, six craft edit suites, six voiceover booths, a vision control room, EVS room as well as a dedicated office space, broadcast operations centre and media management facilities.
To deliver new production outcomes for ATP Media, the partnership with Gravity Media also involves building an innovative and bespoke outside broadcast truck solution which is integrated natively with ATP Media Studios. This solution allows ATP Media to ensure the migration of broadcast feeds from onsite to ATP Media Studios at Gravity Media's Production Centre in London (White City) beginning initially with remote world feed management through to remoting replay operators, vision control and media management, and then scaling to fully remote court production.
At each ATP Masters 1000 tournament, ATP Media is also introducing new camera positions and increasing the number of both on-court and off-court cameras, and will access specialist, robotic and on-court camera technologies designed and developed by Gravity Media's specialist camera team to enhance the overall viewer experience.
The new agreement will see Gravity Media and ATP Media work with leading partners in the industry including Sony HDC series camera channels, EVS XT Via servers and Calrec audio core and consoles to be deployed around the world and at ATP Media Studios at the Gravity Media Production Centre in London. Further technology upgrades will also be rolled out as part of this new partnership with ATP Media and Gravity Media committed to further enhancing television production values.
Along with a commitment to expanding coverage of the ATP Tour, the new long-term partnership of ATP Media and Gravity Media is designed to create and deliver new production solutions for the coverage that will ensure a greener and environmentally sustainable approach to coverage of the ATP Tour an approach that significantly increases efficiencies and reduces production freight and logistics undertakings.
ATP Media has also held a long term ambition to provide opportunities for those wanting to grow a career in broadcast and production, and Gravity Media has committed to implementing this by providing such opportunities and continuing to nurture those committed to playing a leading role in the dynamic and changing broadcast and production landscape through a variety of different job opportunities.
The first tournament under the new agreement goes live from ATP Media Studios at the Gravity Media Production Centre in London in June.
John Newton Gravity Media's CEO and Founder says:
It is an extremely proud moment for me and the wider team, as we announce our long term production partnership, delivering ATP Media's global broadcast and creative technology innovation solutions building on an already long-standing relationship.
Ensuring we will deliver the most advanced remote broadcast solutions across the ATP Media assets as well as from our brand-new media hub, Production Centre London means we are poised to lead the way in the future of tennis broadcasts.
This contract will ensure the most environmentally sustainable approaches are embraced, whilst ensuring we can provide more roles to the broadcast industry welcoming and encouraging a new generation of talent to come on board with both Gravity Media and ATP Media.
Mark Webster ATP Media CEO says of the appointment;
Gravity Media has been an important strategic partner for ATP Media over an extended period of time and so when Gravity Media stepped up to the plate with its bid under our very detailed and transparent tender process, we were naturally delighted.
ATP Media has been acutely aware that, to ensure it continues to be at the forefront of live and non-live sports content production, it needs to continually re-invest in its production capabilities. With the unfortunate Covid-19 pandemnic, such re-investment naturally had to be put on hold, but the tender process addressed that and this innovative and wide ranging deal with Gravity Media, an organisation ATP Media has implicity trusted for many years, will now turbo-charge our production and take ATP Tour tennis to the next level fo
More from TV-Bay
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
07/05/2025
Atomos announced an executive leadership transition as the Company continues to evolve and expand its strategic focus.
Peter Barber, currently serving as Chie...
07/05/2025
Steve Wagner, Jerry Holway and Robert Orf at the 2024 Scientific and Technical Awards at the Academy Museum of Motion Pictures on Tuesday, April 29, 2025.
The ...
07/05/2025
nxtedition, the Swedish company behind the leading integrated platform for news and program production, and TASCAM, the iconic Japanese manufacturer of professi...
07/05/2025
Signiant is bringing its Camera-Raw-to-Any-Cloud workflow to the UK for the first time at the Media Production & Technology Show 2025 (Booth# M69) with a live d...
07/05/2025
MNC Software Inc., a global leader in software and network solutions tailored to the broadcast and media industry, has appointed Gencom Technology as an officia...
07/05/2025
Rise AV, the award-winning advocacy group championing gender diversity and professional development in the AV sector, is proud to announce 31 mentor-mentee pair...
07/05/2025
Test & measurement innovator, Leader Electronics of Europe, is to bring a selection of its leading products for IP, SDI and hybrid workflow requirements to this...
07/05/2025
The Global Media and Entertainment Talent Manifesto announces that the World Skills Caf will return at IBC2025 with an expanded skills and diversity programme,...
07/05/2025
Moments Lab, a leader in AI video discovery, and LucidLink, the pioneer in real-time cloud collaboration, are proud to announce the integration of Moments Lab...
06/05/2025
Pixel Power, a Rohde & Schwarz company, will showcase nearly 40-years of expertise and dedication to the media industry during MPTS at London's Olympia on t...
05/05/2025
Witbe (Euronext Growth FR0013143872 ALWIT), a leading provider of post-device monitoring and automated testing solutions for video service providers, is gea...
05/05/2025
Ikegami Electronics (Europe) will demonstrate recent additions to its range of broadcast cameras and picture monitors on Stand AR-G10 at the May 13th-15th 2025 ...
05/05/2025
Cires21 has partnered with VisualOn to integrate the award-winning VisualOn Optimizer into its live encoding workflows. At NAB 2025, the two companies demonstra...
02/05/2025
Riedel Communications, a global leader in real-time video, audio, data, and communications networks, is pleased to announce the opening of a new office in Hong ...
02/05/2025
Since 2012, VES Award-winning studio PFX has delivered visual effects for projects from Napoleon to Stranger Things, but a thriller set inside a car is a fi...
02/05/2025
TAG Video Systems will unveil its latest innovations at MPTS 2025 in Booth A31-32, alongside technology partner Techex. TAG's Realtime Media Platform will b...
02/05/2025
Glensound, a leader in high-quality audio systems, is bringing the latest additions to its portfolio of intercom, commentary and eSports audio solutions to MPTS...
02/05/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services solutions, is proud to announce that its Atlas software-defined storage ...
02/05/2025
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase its innovative broadcast solutions at BroadcastA...
02/05/2025
LucidLink, the storage collaboration platform for enterprise creative teams, will return to the Media Production & Technology Show (MPTS) on May 14 15, 2025, at...
02/05/2025
Pebble will be showcasing its proven playout solutions at CABSAT 2025 (Dubai World Trade Centre, 13-15 May). With 25 years of expertise in the broadcast industr...
02/05/2025
Encompass Digital Media is leading transformation of the BBC World Service's global distribution from satellite to IP-based delivery. The initiative, which ...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
29/04/2025
Deity Microphones are excited to add the Deity THEOS DXTX Plug-On Transmitter to the THEOS family. The DXTX is packed full of advanced features designed to enha...
28/04/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus Digital's ...
28/04/2025
Ikegami Electronics (Europe) will promote the latest additions to its range of broadcast-quality television production equipment at Broadcast Innovation Day (BI...
28/04/2025
Intinor is once again set to collaborate with its UK partner Zest Technologies at MPTS 2025 (Olympia, 14-15 May 2025). Following the recent launch of key update...
28/04/2025
CJP Broadcast, the UK-based systems integrator specialising in virtual production and broadcast studio design, installation, commissioning and support, will ret...
28/04/2025
The media landscape in the Middle East continues to see a rise in OTT platforms, regional content creation, and expanding viewer expectations, which means the d...
28/04/2025
Clear-Com has announced the appointment of StreamPort Media as its authorized distributor in the Middle East. This partnership will expand access to Clear-Com&...
28/04/2025
nxtedition will showcase its unified production platform at CABSAT 2025, featuring advanced AI automation, open-source integrations and a seamless approach to l...
28/04/2025
nxtedition will demonstrate its story-first production platform at MPTS 2025, highlighting integrated AI Agents, open-source language models, and frictionless c...