
Maxon, developers of professional software solutions for editors, filmmakers, motion designers, visual effects artists and creators of all types, today announced that Cinema 4D and ZBrush were used in the production of animated virtual reality short, Ajax All Powerful. Written and directed by award-winning VR filmmaker Ethan Shaftel and co-produced by easyAction, VeeR and Detona Cultura, the film removes the barrier of the fourth wall to provide viewers with a uniquely immersive perspective in which they experience the events and emotions more acutely through the viewpoint of a protagonist.
Launched August 20th, 2023 on the Meta Store, the animated comedy follows double-crossing genie Ajax, who, in a dark twist, collects souls in exchange for granting wishes. That is until he meets his match when a little girl, who rubs his lamp, comes prepared with her very own lawyer to help negotiate.
Starring Henry Winkler (Happy Days, Barry) as the foul-mouthed Ajax and Chris Parnell (Rick and Morty, Saturday Night Live) as the no-nonsense lawyer, the story uses interactivity, movement and performance to create a perfect state of engagement in which the audience is fully focused on the story.
When you make a movie in Mixed Reality, it's really a whole world, so there is so much more animation to do, Shaftel explains. All of the characters are alive all of the time, so you have to be really brutal about where you put your production time, polish and energy. The great thing about using Cinema 4D in VR production is that you can use it in several different ways and with Maxon it is such a straightforward process to export files into VR.
Given the cutting-edge developments in the VR space over the last few years, Maxon CEO David McGavran believes VR may revolutionize filmmaking and storytelling in much the same way the addition of color and sound did in the past. VR offers artists a plethora of opportunities for content creation and filmmakers need to be extremely clever and imaginative in how they enable the viewer to interact with the film. Ethan has been honing this very craft for years and is pioneering truly unique and immersive experiences in virtual reality. Maxon is committed to providing the artistic community with necessary tools that are primed for working in this rapidly developing medium.
Cinema 4D and ZBrush were valuable tools for fast, smooth workflows throughout each step of the film's production, Shaftel says, and the integration with Unity made switching between those solutions and exporting files uncomplicated.
ZBrush, the industry standard tool for digital sculpting and painting, was primarily used for character design, and all the animation was created in Cinema 4D, Maxon's professional 3D modeling, animation, simulation and rendering software. With Cinema 4D, it was easy to plan and block out action sequences during the writing and animation process, as well as revisit and edit where necessary.
In addition to producing the previz animatics, the VR 360 video tools in Cinema 4D allowed Shaftel to render out frames of 360 video from different perspectives, which were then taken into Adobe Premiere to be edited into a VR storyboard. During the full production process, Shaftel and his collaborators brought the dialogue soundtrack into Cinema 4D to rig and animate the characters in order to match the actors' vocal performances to their characters' actions.
This film is the first time I've been able to put together all the components of my vision for how I think narrative VR can work, Shaftel says. I'm hoping that some of the techniques I'm playing with can transcend a single project and apply to other VR narratives and become part of the grammar of VR storytelling. That's the ongoing project.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
15/08/2026
In-ear monitoring line-up gains new universal models
In-ear monitoring experts JH Audio have just announced a significant expansion of their Universal-Fit r...
15/08/2026
14 August 2026 | Johannesburg - The National Film and Video Foundation (NFVF), a...
15/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/08/2026
Add rounded corners to mask in After Effects
Graham Quince August 14, 2026
0 Comments
Ever wished you could smoothly round the corners of a Mask Path ...
15/08/2026
Director Go Riju's Rhapsody Rhapsody Shot on Blackmagic PYXIS 6K
Brie Clayton August 14, 2026
0 Comments
Anamorphic cinematography and color gradi...
14/08/2026
AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...
14/08/2026
A six-camera flypack production will anchor Sunday's game while Perfect Game...
14/08/2026
Latest instalment delivers disco-inspired grooves
The latest addition to UJAM's virtual drum line-up has been designed with contemporary pop, disco, dan...
14/08/2026
Elite range gains giant 24-inch powered sub
The latest expansion of Yorkville's Elite range introduces what the company say is the world's first act...
14/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Ar...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
Leading Brazilian Broadcaster Will Use Triveni Digital's TV 3.0 Broadcast Chain and Service Quality Assurance Solutions to Support Next-Generation Televisio...
14/08/2026
Beam Dynamics will make its IBC debut this September, marking a major step in the company's growth. Beam helps broadcast, live production and professional A...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/08/2026
amaran, pioneer of lighting tools for creators, today announced the amaran Mic, a 99 wireless desktop microphone that brings the brand into audio for creators ...
14/08/2026
Creative COW Roundtable: Introduction to the New After Effects Assistant - AEAI
Brie Clayton August 13, 2026
0 Comments
On August 23, 2026 at 9am PDT/...
14/08/2026
Life on Waves Posted with DaVinci Resolve Studio
Brie Clayton August 13, 2026
0 Comments
Collaborative editing and color grading workflow supported by...
14/08/2026
Why Bulletproof Video Project Archiving Is Non-Negotiable
John Carboni August 13, 2026
0 Comments
In video production, the work is far from over when ...
14/08/2026
Stacked with Boston Conservatory Talent, Shakespeare on the Common Celebrates It...
14/08/2026
Indonesia is taking charge of its AI future.
This week, the Ministry of Communi...
14/08/2026
Friday 14 August 2026
Breaking news! Sky releases trailer for The Paper, return...
14/08/2026
It's been one year since our client, Cotswolds Designer Outlet, opened its doors and we've loved seeing the scheme come to life. Together, we've hel...
13/08/2026
LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...
13/08/2026
Three days of skateboarding competitions, live music, and other programming will...
13/08/2026
Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14).
The portfolio includ...
13/08/2026
SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...
13/08/2026
Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...
13/08/2026
Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...
13/08/2026
Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida
The 2026 SVG Venues...
13/08/2026
NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...
13/08/2026
Oracle Cloud Infrastructure (OCI) will exhibit at IBC2026 (Hall 5, Booth 5.A21, September 11-14, Amsterdam), demonstrating cloud-based workflows across low-late...
13/08/2026
Dalet will participate in the IBC2026 Accelerator Media Innovation Programme, co...
13/08/2026
Cox Media Group (CMG) has announced multi-year local broadcast rights agreements...
13/08/2026
J nger Audio will join Fraunhofer IIS and industry partners to showcase a cloud-based, DTV+-compliant workflow at SET Expo 2026 in S o Paulo, August 17-20. DTV+...
13/08/2026
IBC has announced that Olympic Broadcasting Services (OBS) will receive the Inte...
13/08/2026
NESN has partnered with WSBK-TV38 to broadcast Boston Red Sox games on August 17 and 18 over the air, extending the reach of the 24th annual WEEI/NESN Jimmy Fun...
13/08/2026
LiveU and Panasonic LUMIX have announced the Live Anywhere workflow, demonstrated at NAB 2026 and InfoComm 2026 in collaboration with Social180Group. The work...
13/08/2026
Chyron will demonstrate its sports analysis, graphics, remote production, virtual production, and venue control solutions at IBC2026 (Booth 7.A23). This year...
13/08/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
13/08/2026
Season tips off Oct. 20 and runs through April 11; Christmas Day, NBA Cup, All-S...
13/08/2026
Company preview bio-interactive' synthesizer
VAEMI have announced the upcoming launch of a new standalone bio-interactive' generative synthesizer....