
Maxon, developers of professional software solutions for editors, filmmakers, motion designers, visual effects artists and creators of all types, today announced that Cinema 4D and ZBrush were used in the production of animated virtual reality short, Ajax All Powerful. Written and directed by award-winning VR filmmaker Ethan Shaftel and co-produced by easyAction, VeeR and Detona Cultura, the film removes the barrier of the fourth wall to provide viewers with a uniquely immersive perspective in which they experience the events and emotions more acutely through the viewpoint of a protagonist.
Launched August 20th, 2023 on the Meta Store, the animated comedy follows double-crossing genie Ajax, who, in a dark twist, collects souls in exchange for granting wishes. That is until he meets his match when a little girl, who rubs his lamp, comes prepared with her very own lawyer to help negotiate.
Starring Henry Winkler (Happy Days, Barry) as the foul-mouthed Ajax and Chris Parnell (Rick and Morty, Saturday Night Live) as the no-nonsense lawyer, the story uses interactivity, movement and performance to create a perfect state of engagement in which the audience is fully focused on the story.
When you make a movie in Mixed Reality, it's really a whole world, so there is so much more animation to do, Shaftel explains. All of the characters are alive all of the time, so you have to be really brutal about where you put your production time, polish and energy. The great thing about using Cinema 4D in VR production is that you can use it in several different ways and with Maxon it is such a straightforward process to export files into VR.
Given the cutting-edge developments in the VR space over the last few years, Maxon CEO David McGavran believes VR may revolutionize filmmaking and storytelling in much the same way the addition of color and sound did in the past. VR offers artists a plethora of opportunities for content creation and filmmakers need to be extremely clever and imaginative in how they enable the viewer to interact with the film. Ethan has been honing this very craft for years and is pioneering truly unique and immersive experiences in virtual reality. Maxon is committed to providing the artistic community with necessary tools that are primed for working in this rapidly developing medium.
Cinema 4D and ZBrush were valuable tools for fast, smooth workflows throughout each step of the film's production, Shaftel says, and the integration with Unity made switching between those solutions and exporting files uncomplicated.
ZBrush, the industry standard tool for digital sculpting and painting, was primarily used for character design, and all the animation was created in Cinema 4D, Maxon's professional 3D modeling, animation, simulation and rendering software. With Cinema 4D, it was easy to plan and block out action sequences during the writing and animation process, as well as revisit and edit where necessary.
In addition to producing the previz animatics, the VR 360 video tools in Cinema 4D allowed Shaftel to render out frames of 360 video from different perspectives, which were then taken into Adobe Premiere to be edited into a VR storyboard. During the full production process, Shaftel and his collaborators brought the dialogue soundtrack into Cinema 4D to rig and animate the characters in order to match the actors' vocal performances to their characters' actions.
This film is the first time I've been able to put together all the components of my vision for how I think narrative VR can work, Shaftel says. I'm hoping that some of the techniques I'm playing with can transcend a single project and apply to other VR narratives and become part of the grammar of VR storytelling. That's the ongoing project.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
12/11/2026
Ben Winston, Glenn Weiss, and FIFA's Jenni-Lee Van Gelder headlined a day fo...
12/11/2026
Free interactive platform visualizes team tendencies, formations, and schemes, updated weekly...
12/11/2026
Sports Broadcasting Hall of Famer Charlie Jablonski's broadcasting career is...
12/11/2026
Blend between concert grand & vintage electric pianos
UVI's latest release combines a concert grand with a vintage electric piano in a single instrument...
12/11/2026
Native version of popular effects plug-in arrives
Many of the plug-ins that used to require Universal Audios Apollo interfaces or DSP accelerators have made...
12/11/2026
Four next-generation interfaces announced
Following on from the release of their new flagship Thunderbolt interfaces, Audient have refreshed the design of t...
12/11/2026
Rohde & Schwarz and Connektica showcase automated RF test systems for satellite ...
12/11/2026
Gracenote's 2026 State of Play report signals a rising retention risk: More ...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Broadpeak and Magnite enable advertising on Afree TV to unlock new revenue opportunities for African content providers
Broadsmart, a technology integrator deli...
12/11/2026
PlayBox Neo is perceived in the industry as an innovator way ahead of its time, already making a profound impact in the Asia-Pacific region, where the company i...
12/11/2026
This agreement marks the next step in a multi-year digital transformation programme as distribution expands across more clients and markets, requiring reliable ...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
LA JOLLA, CA-Central to many immune responses are antibodies, which identify foreign substances and help remove them from the body. The immune cells that produc...
12/11/2026
Bill & Ted Rock Opera Taken to New Heights After Student Workshop Emerging artists from Berklee, Boston Conservatory, and Emerson collaborated with industry p...
12/11/2026
Image available HERE
Teaser available HERE
A teaser for The Cadburys (6x60') has been released, introducing audiences to the core family of George (Harry ...
12/11/2026
The Hollywood Professional Association (HPA) today announced the theme and program focus for the 2027 HPA Tech Retreat, taking place Feb. 14-18, 2027 in La Quin...
12/11/2026
An island in rural MontanaJeremiah Slovarp owns Jereco in Bozeman, Montana, and teaches music technology and recording arts at Montana State University. He star...
12/11/2026
Who am I and whats an AI GP? Im Kathryn Hodgkinson, and Ive recently qualified as an Artificial Intelligence Governance Professional (AIGP), a certification awa...
12/11/2026
RT will provide extensive coverage of the European Political Community Summit in Dublin across television, radio and online on Thursday, 12 November 2026. As p...
11/11/2026
Hornets Sports & Entertainment (HSE) and Spectrum have installed WiFi 7 as part of Spectrum's Managed WiFi solution within Charlotte's recently renovate...
11/11/2026
As 4K displays normalize in living rooms and economy flights, aging minor league...
11/11/2026
Northwestern University has deployed Grass Valley production switching and camera technology at its new Ryan Field stadium in Evanston, Illinois. The installati...
11/11/2026
Central Christian Church has transformed communication across its live productio...
11/11/2026
Monumental Sports & Entertainment developed the new Cisco Command Center for all of the building's technology
Prior to the start of the busy October schedu...
11/11/2026
The new Manhattan set is the latest addition to a network of studios, home setup...
11/11/2026
With a remodeled set, an expanded camera package, and a Steve Aoki performance, MLB Network's production team raises the bar again at The Chelsea...
11/11/2026
Third collaboration with Grammy-winning composer & conductor
Spitfire Audio have announced the release of Eternity, the third sample library to be created a...
11/11/2026
Eurorack experts launch vinyl-inspired plug-in
When praised Eurorackers Modbap revealed their first software effect recently, they stated it was the first r...
11/11/2026
New York, NY - November 10, 2026 - Neptune BidCo US Inc. (the Issuer or the C...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
New partnership strengthens local access to Hitomi s precision timing solutions, with MatchBox, MatchBox Glass and Spectra on show at Inter BEE 2026
Hitomi Br...
11/11/2026
Frequency, the engine behind many of the worlds leading streaming television channels, and OpenGlass, the first SSP built for advanced CTV advertising, today an...