
Maxon, developers of professional software solutions for editors, filmmakers, motion designers, visual effects artists and creators of all types, today announced that Cinema 4D and ZBrush were used in the production of animated virtual reality short, Ajax All Powerful. Written and directed by award-winning VR filmmaker Ethan Shaftel and co-produced by easyAction, VeeR and Detona Cultura, the film removes the barrier of the fourth wall to provide viewers with a uniquely immersive perspective in which they experience the events and emotions more acutely through the viewpoint of a protagonist.
Launched August 20th, 2023 on the Meta Store, the animated comedy follows double-crossing genie Ajax, who, in a dark twist, collects souls in exchange for granting wishes. That is until he meets his match when a little girl, who rubs his lamp, comes prepared with her very own lawyer to help negotiate.
Starring Henry Winkler (Happy Days, Barry) as the foul-mouthed Ajax and Chris Parnell (Rick and Morty, Saturday Night Live) as the no-nonsense lawyer, the story uses interactivity, movement and performance to create a perfect state of engagement in which the audience is fully focused on the story.
When you make a movie in Mixed Reality, it's really a whole world, so there is so much more animation to do, Shaftel explains. All of the characters are alive all of the time, so you have to be really brutal about where you put your production time, polish and energy. The great thing about using Cinema 4D in VR production is that you can use it in several different ways and with Maxon it is such a straightforward process to export files into VR.
Given the cutting-edge developments in the VR space over the last few years, Maxon CEO David McGavran believes VR may revolutionize filmmaking and storytelling in much the same way the addition of color and sound did in the past. VR offers artists a plethora of opportunities for content creation and filmmakers need to be extremely clever and imaginative in how they enable the viewer to interact with the film. Ethan has been honing this very craft for years and is pioneering truly unique and immersive experiences in virtual reality. Maxon is committed to providing the artistic community with necessary tools that are primed for working in this rapidly developing medium.
Cinema 4D and ZBrush were valuable tools for fast, smooth workflows throughout each step of the film's production, Shaftel says, and the integration with Unity made switching between those solutions and exporting files uncomplicated.
ZBrush, the industry standard tool for digital sculpting and painting, was primarily used for character design, and all the animation was created in Cinema 4D, Maxon's professional 3D modeling, animation, simulation and rendering software. With Cinema 4D, it was easy to plan and block out action sequences during the writing and animation process, as well as revisit and edit where necessary.
In addition to producing the previz animatics, the VR 360 video tools in Cinema 4D allowed Shaftel to render out frames of 360 video from different perspectives, which were then taken into Adobe Premiere to be edited into a VR storyboard. During the full production process, Shaftel and his collaborators brought the dialogue soundtrack into Cinema 4D to rig and animate the characters in order to match the actors' vocal performances to their characters' actions.
This film is the first time I've been able to put together all the components of my vision for how I think narrative VR can work, Shaftel says. I'm hoping that some of the techniques I'm playing with can transcend a single project and apply to other VR narratives and become part of the grammar of VR storytelling. That's the ongoing project.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
Besides drawing on experience with boxing, the production integrates specialty c...