Sony Pixel Power calrec Sony

Vodafone Studios Boosts Audiovisual Production Capabilities with Blackmagic Design

30/09/2023

Vodafone Studios Boosts Audiovisual Production Capabilities with Blackmagic Design

Brie Clayton September 29, 2023

0 Comments

A keystone of the 400m2 creative production environment designed and built by Vodafone Germany and systems integrator Sigma-AV is a 15m curved LED wall for virtual production.

Conceived as an idea in 2020, work to implement this ambitious project began in mid 2022, with the space coming online recently. There was a clear will internally to become masters of our own content creation, states Lukas Loss, digital content producer at Vodafone Germany.

Previously, we have delivered a vast amount of video, event delivery and TVC production using external studios and partners. That production was expensive and lacked flexibility, according to Loss. With the building of our own studios, we could lower production costs and preparation time while simultaneously raising the scope of what our trained production team could deliver internally.

Through the pandemic and beyond, we soon realized that virtual meetups and hybrid event delivery would offer a more flexible model for conferences in the future. As a tech company, we wanted to build a state of the art, future proof studio with extended reality (XR) that would allow that.

Extending reality But beyond that, creating an XR studio with an LED wall and green screen space unlocks new creative possibilities internally, states Loss. The social content team can level up the quality of its output, for example, and that is unmatched by most other brands to date.

Divided into three different spaces, Vodafone Germany's communications team can now support XR productions, live streamed webinars, conferences and even executive interviews.

A 15m curved LED wall for XR live production and events is at the heart of the main space. It also features a lounge area for talking heads or interviews, a master control room (MCR) for eight operators and a server room. The second studio area is a smaller green screen space with a pack shot area and an audiovisual podcast studio designed for up to four people.

But where do you start on a project of this magnitude? While the initiative would expand Vodafone Germany's communication capabilities, doing so would require additional audiovisual hardware and display tech.

We had to build the studios within the existing company campus, Loss explains. So, space was limited. We rebuilt one section of our existing conference zone, transforming it into a multifunctional studio.

The biggest constraint during construction was the ceiling height, notes Loss. That's why our LED wall is only three meters high and the lighting truss is positioned directly above the wall. Likewise, all that tech produces a lot of heat, so we had to remove the old air conditioning unit, with the replacement deployed in another building due to the noise it generates.

With those issues resolved, it was time to build and set up the MCR, with Blackmagic Design chosen as one of the preferred hardware partners for video.

We chose Blackmagic's hardware based on our previous experience with the brand and its products at other locations. Likewise, the single link 12G-SDI delivers on our requirement for a 2160p50 production workflow while keeping cabling requirements to a minimum, explains Loss.

October 2, 2023Content House KTRL Media Uses ATEM Television Studio HD8 ISO and Blackmagic Studio Camera 6K ProBlackmagic Design today announced that creative streaming production company KTRL Media uses

September 27, 2023Midwest Film Co. Provides Still Photography and Motion Picture Scanning with Cintel ScannerBlackmagic Design today announced that Midwest Film Co. relies on Cintel Scanner

A versatile solution for acquisition Vodafone elected to deploy the URSA Broadcast G2 camera for its versatility. We get the best of both worlds; 4K broadcast style live production for streaming or 6K cinematic production with shallow depth of field.

Combined with Blackmagic Fiber Converters, each camera channel requires just two cables: one for the camera and another for the tracking system. The remaining challenge for Loss was ensuring production didn't run into moir issues.

We conducted testing to determine which type of cameras and LED resolutions would fit our budget, avoid any moir and still give us the best image quality possible. In Blackmagic and Samsung, we have found the ideal combination to balance those requirements.

Supplementing those is a Blackmagic Studio Camera 4K Pro paired with the Blackmagic Studio Converter and a 21 teleprompter screen. It is a great camera for smaller setups that we can run on one cat6a cable, which we can put anywhere, providing there is an Ethernet port in the floor, explains Loss.

Finding the right mix In the control room, an ATEM Constellation 8K live production switcher and ATEM 2 M/E Advanced Panel run the show, with a Smart Videohub 12G 40 40 for routing video and remote camera control via an ATEM Camera Control Panel.

The decision to implement ATEM was easy; we needed support for 4K 50p and the ability to handle 30 sources and 22 outputs during a typical production. Another great feature is the four multiview outputs; we use three for the video engineers and another as a preview for the talent on stage or in the back office.

Vodafone Germany's virtual set workflow relies on a series of PCs each equipped with a DeckLink 8K Pro capture and playback card, for ingesting live camera feeds into Unreal Engine and Ventuz.

Both systems are fed camera tracking data from a dedicated tracking solution, with three PCs used to render out the built virtual sets; one for the virtual background on the LED wall, another for virtual objects/foreground and a third for compositing.

When a virtual floor is required, Vodafone relies on its green screen ar
LINK: https://creativecow.net/vodafone-studios-boosts-audiovisual-production...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

30/04/2026

PWHL Reports Record Growth in Third Regular Season as Playoffs Begin April 30

The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...

30/04/2026

NBC Sports Launches National Sunday MLB Coverage Beginning May 3

NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...

30/04/2026

Clear-Com Appoints Brian Grahn and Ben Turnwell to New Roles

Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live. Grahn joined Cle...

30/04/2026

ARRI Introduces cforce MAX Lens Motor for Hi-5 Lens Control System

ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...

30/04/2026

Knuerr, Voxtronic, and IHSE to Present Integrated Control Room Solution at Airspace World

Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...

30/04/2026

The CW Network and ESPN to Stream CW Sports Live Events on ESPN App

The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...

30/04/2026

Sennheiser Spectera Deployed on Ed Sheerans The Loop Global Stadium Tour

Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...

30/04/2026

Audinate Launches Dante Preset Creator for Offline Network Configuration

Audinate has announced Dante Preset Creator, a free online tool for configuring Dante network settings before hardware is available on site. Presets created in ...

30/04/2026

Yahoo Sports Appoints Jarrod Schwarz as General Manager

Yahoo Sports has announced the appointment of Jarrod Schwarz as General Manager of Yahoo Sports. Schwarz will oversee product, design, and technology; revenue a...

30/04/2026

Nielsen: U.S. Viewers Spent 79.8 Billion Minutes Watching Soccer in 2025

Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and ...

30/04/2026

USA Lacrosse Names SportsEngine Preferred Youth Sports Management Platform Partner

USA Lacrosse and SportsEngine have announced an expanded partnership, naming Spo...

30/04/2026

Telos Alliance To Appear at MPTS 2026 Across Multiple Partner Booths

Telos Alliance will participate in the 2026 Media Production and Technology Show (MPTS), taking place May 13-14 at Olympia London. Rather than exhibiting from a...

30/04/2026

DAZN Bolsters U.S. Ambitions With ViewLift Acquisition, Targets Evolving Regional Sports Landscape

The global streamer buys the U.S. DTC platform solutions provider for a reported...

30/04/2026

Tigo Sports Upgrades Video Infrastructure with Ateme Technology

Tigo Sports, Paraguay's leading sports broadcaster, has upgraded its video infrastructure with Ateme solutions for live encoding, multiplexing, and signal c...

30/04/2026

World Rugby and IMG Announce Long-Term Media Rights Partnership

World Rugby and IMG have announced a long-term media rights partnership focused on growing rugby in the United States ahead of the Men's and Women's Rug...

30/04/2026

NWSL & Overtime Re-Up Gen-Z Focused Content Partnership

For the second year in a row, Overtime and the National Women's Soccer League (NWSL) are teaming up through a renewed content partnership to bring fans even...

30/04/2026

ESPN Executive Vice President David Roberts Set To Retire

The 22-year ESPN vet's responsibilities will reportedly be taken over by SVP Mike Foss...

30/04/2026

SVG GameDay, Ep. 13: Anaheim Ducks' Scott Fausneaucht - Skating with the Ducks of Orange County

In-venue and creative video staffers at the professional and collegiate level ha...

30/04/2026

Prime Video Announces Multiyear Agreement with Duke Mens Basketball

Amazon and Duke University have announced a multiyear agreement for Prime Video to present exclusive coverage of three Duke Blue Devils men's basketball neu...

30/04/2026

Ratings Roundup: NBA Playoffs Return to NBC Sports up 38%; UFL Viewership up Midway Through Regular Season

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

30/04/2026

Introducing Verified by Spotify, a Signal of Authenticity and Trust for the Artists Behind the Music

Music is evolving, and so are the ways you discover and connect with artists. In...

30/04/2026

First-Ever Stockholm Music Week Celebrates the Industry's Present and Future

Between April 22-29, the first inaugural Stockholm Music Week brought together thought leaders and partners across industries including music, tech, government,...

30/04/2026

API launch the Vision+ console

Iconic large-format console upgraded API's iconic Vision console has just been treated to an overhaul that aims to meet the demands of today's profe...

30/04/2026

Lewitt introduce the LCT 440 Pure stereo pair

Comes complete with miking accessories The LCT 440 Pure has proven to be a popular member of Lewitt's mic line-up, offering impressive technical perform...

30/04/2026

SynthFest UK 2026 Announced

24 October 2026 at The Octagon, Sheffield Now in its eighth year, SynthFest UK is the largest event of its kind in the UK, bringing together the top keyboar...

30/04/2026

SBS & NITV LEAD NATIONAL RECONCILIATION WEEK 2026 WITH LANDMARK GULPILIL DOCUMENTARY

SBS & NITV LEAD NATIONAL RECONCILIATION WEEK 2026 WITH LANDMARK GULPILIL DOCUMEN...

30/04/2026

Rohde & Schwarz equips new Terminal 3 at Frankfurt Airport with security scanners

Rohde & Schwarz equips new Terminal 3 at Frankfurt Airport with security scanner...

30/04/2026

Jennifer Ehle and Alex Hassell join the cast of ITV's propulsive lunar thriller First Woman

Jennifer Ehle (Contagion, Zero Dark Thirty) and Alex Hassell (Rivals, Wasteman, ...

30/04/2026

L3Harris Technologies Reports Strong First Quarter 2026 Results

MELBOURNE, Fla., April 30, 2026 - L3Harris Technologies (NYSE: LHX) reports first quarter 2026 results. Highlights Orders of $7.8 billion; book-to-bill of 1....

30/04/2026

Golf Craft Interview: A1s Florian Brown and James Deason

Behind the Broadcast: The Sound of Elite Golf Golf is gaining popularity; the 2025 Ryder Cup achieved record-breaking viewing figures in the UK specifically, wi...

30/04/2026

CPI Media Leverages QuickLink StudioCall for Integrating...

STA VENERA, MALTA, APRIL 29, 2026 CPI Media, a voluntary organization within the Missionary Society of St Paul (MSSP) and a leading media house dedicated to p...

30/04/2026

Hitomi Broadcast Presents UK Debut of MatchBox Panorama a...

New software platform delivers comprehensive timing measurement across production workflows...

30/04/2026

Cutting edge British innovation leads at BroadcastAsia 20...

Once again, the UK Pavilion in Hall 5 of BroadcastAsia 2026 will feature the latest and best in technology specifically developed and tailored for modern media ...

30/04/2026

Avid powers faster workflows and next-generation immersive audio with latest Pro Tools release

Avid powers faster workflows and next-generation immersive audio with latest Pro...

30/04/2026

Ocean Blue Software Launches ATSC 3.0 Inspector for Smart TVs

Share Copy link Facebook X Linkedin Bluesky Email...

30/04/2026

Digital Azul positions Lisbon as a remote production hub...

Scalable broadcast-grade production over public internet, replacing traditional OB workflows...

30/04/2026

V Nova Brings DTV Deployment LCEVC Ecosystem Progress and...

Live demonstrations highlight LCEVC ecosystem momentum, AI-powered video pipelines, and expansion across broadcast, streaming, and social media. DTV (TV 3.0) ...

30/04/2026

Student Spotlight: Matthew Leon

Student Spotlight: Matthew Leon The dual major shares his path from community college to Berklee, and how his heritage influences his work. April 29, 2026 B...

30/04/2026

Berklee Artists to Perform at Major Global Music Festivals

Berklee Artists to Perform at Major Global Music Festivals As part of the Berklee Popular Music Institute, students will perform at Lollapalooza, Governors Ba...

30/04/2026

Study: Rokus Low-Cost, Ad-Free Howdy Streamer Hits 1 Million Subs

Share Copy link Facebook X Linkedin Bluesky Email...

30/04/2026

MLS Innovation Lab Selects AI Partners

Share Copy link Facebook X Linkedin Bluesky Email...

30/04/2026

NRB Files FCC Complaint Over Jimmy Kimmel Live!' Monologue

Share Copy link Facebook X Linkedin Bluesky Email...