Sony Pixel Power calrec Sony

Vodafone Studios Boosts Audiovisual Production Capabilities with Blackmagic Design

30/09/2023

Vodafone Studios Boosts Audiovisual Production Capabilities with Blackmagic Design

Brie Clayton September 29, 2023

0 Comments

A keystone of the 400m2 creative production environment designed and built by Vodafone Germany and systems integrator Sigma-AV is a 15m curved LED wall for virtual production.

Conceived as an idea in 2020, work to implement this ambitious project began in mid 2022, with the space coming online recently. There was a clear will internally to become masters of our own content creation, states Lukas Loss, digital content producer at Vodafone Germany.

Previously, we have delivered a vast amount of video, event delivery and TVC production using external studios and partners. That production was expensive and lacked flexibility, according to Loss. With the building of our own studios, we could lower production costs and preparation time while simultaneously raising the scope of what our trained production team could deliver internally.

Through the pandemic and beyond, we soon realized that virtual meetups and hybrid event delivery would offer a more flexible model for conferences in the future. As a tech company, we wanted to build a state of the art, future proof studio with extended reality (XR) that would allow that.

Extending reality But beyond that, creating an XR studio with an LED wall and green screen space unlocks new creative possibilities internally, states Loss. The social content team can level up the quality of its output, for example, and that is unmatched by most other brands to date.

Divided into three different spaces, Vodafone Germany's communications team can now support XR productions, live streamed webinars, conferences and even executive interviews.

A 15m curved LED wall for XR live production and events is at the heart of the main space. It also features a lounge area for talking heads or interviews, a master control room (MCR) for eight operators and a server room. The second studio area is a smaller green screen space with a pack shot area and an audiovisual podcast studio designed for up to four people.

But where do you start on a project of this magnitude? While the initiative would expand Vodafone Germany's communication capabilities, doing so would require additional audiovisual hardware and display tech.

We had to build the studios within the existing company campus, Loss explains. So, space was limited. We rebuilt one section of our existing conference zone, transforming it into a multifunctional studio.

The biggest constraint during construction was the ceiling height, notes Loss. That's why our LED wall is only three meters high and the lighting truss is positioned directly above the wall. Likewise, all that tech produces a lot of heat, so we had to remove the old air conditioning unit, with the replacement deployed in another building due to the noise it generates.

With those issues resolved, it was time to build and set up the MCR, with Blackmagic Design chosen as one of the preferred hardware partners for video.

We chose Blackmagic's hardware based on our previous experience with the brand and its products at other locations. Likewise, the single link 12G-SDI delivers on our requirement for a 2160p50 production workflow while keeping cabling requirements to a minimum, explains Loss.

October 2, 2023Content House KTRL Media Uses ATEM Television Studio HD8 ISO and Blackmagic Studio Camera 6K ProBlackmagic Design today announced that creative streaming production company KTRL Media uses

September 27, 2023Midwest Film Co. Provides Still Photography and Motion Picture Scanning with Cintel ScannerBlackmagic Design today announced that Midwest Film Co. relies on Cintel Scanner

A versatile solution for acquisition Vodafone elected to deploy the URSA Broadcast G2 camera for its versatility. We get the best of both worlds; 4K broadcast style live production for streaming or 6K cinematic production with shallow depth of field.

Combined with Blackmagic Fiber Converters, each camera channel requires just two cables: one for the camera and another for the tracking system. The remaining challenge for Loss was ensuring production didn't run into moir issues.

We conducted testing to determine which type of cameras and LED resolutions would fit our budget, avoid any moir and still give us the best image quality possible. In Blackmagic and Samsung, we have found the ideal combination to balance those requirements.

Supplementing those is a Blackmagic Studio Camera 4K Pro paired with the Blackmagic Studio Converter and a 21 teleprompter screen. It is a great camera for smaller setups that we can run on one cat6a cable, which we can put anywhere, providing there is an Ethernet port in the floor, explains Loss.

Finding the right mix In the control room, an ATEM Constellation 8K live production switcher and ATEM 2 M/E Advanced Panel run the show, with a Smart Videohub 12G 40 40 for routing video and remote camera control via an ATEM Camera Control Panel.

The decision to implement ATEM was easy; we needed support for 4K 50p and the ability to handle 30 sources and 22 outputs during a typical production. Another great feature is the four multiview outputs; we use three for the video engineers and another as a preview for the talent on stage or in the back office.

Vodafone Germany's virtual set workflow relies on a series of PCs each equipped with a DeckLink 8K Pro capture and playback card, for ingesting live camera feeds into Unreal Engine and Ventuz.

Both systems are fed camera tracking data from a dedicated tracking solution, with three PCs used to render out the built virtual sets; one for the virtual background on the LED wall, another for virtual objects/foreground and a third for compositing.

When a virtual floor is required, Vodafone relies on its green screen ar
LINK: https://creativecow.net/vodafone-studios-boosts-audiovisual-production...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

06/05/2026

Wisycom RF Solutions Support Gravity Medias Live Cycling and Marathon Broadcasts

Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...

06/05/2026

Sennheiser Spectera Module Now Available in Bitfocus Companion and Buttons

A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...

06/05/2026

Ted Turner, Cable Television Pioneer, Sports Broadcasting Hall of Famer, Dead at 87

Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...

06/05/2026

FIFA World Cup 2026: Peacock Launches Visin de Campo (aka Pitchside Live), Will Stream All 104 Matches in Spanish

Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...

06/05/2026

NoiseWorks Audio launch VoiceAssist Basic, Standard & Advanced

New pricing tiers for vocal/dialogue restoration tool NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...

06/05/2026

RME TotalMix FX 2 now available

Popular mixing & routing software overhauled Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...

06/05/2026

Focusrite: Designing The ISA C8X Audio Interface

New SOS Video Feature Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...

06/05/2026

L3Harris to Boost Polish Navy Combat Power with Advanced Ship System

Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...

06/05/2026

FCC's Anna Gomez Urges Rigorous Review of Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Riedel Ups Marc Engroff to CFO, Shifts Frank Eischet to Group COO

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Amagi Launches In-Content Ads' to Attract More CTV Advertisers

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Riedel Expands Leadership Structure Appoints Marc Engroff...

Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...

06/05/2026

Production Sound Mixer Dirk Sciarrotta Delivers Camera Re...

For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...

06/05/2026

ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing

ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing Brie Clayton May 6, 2026 0 Comments ZEISS announces the launch of CinCraft LensCore, a nove...

06/05/2026

Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Media

Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...

06/05/2026

NAB Launches Weekly Podcast on Local Broadcast Policy

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Mavis Launches Mavis Studio iPad For Media Production

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Narrative Entertainment partners with Encompass to provid...

Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...

06/05/2026

SipRadius extends its seamless creation and connectivity...

SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...

06/05/2026

Big Blue Marble at ANGA COM - TV as a Service in the spot...

When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...

06/05/2026

Cinegy makes its MPTS debut with software-defined televis...

Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...

06/05/2026

Val Jeanty Receives 2026 Doris Duke Artist Award

Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...

06/05/2026

Zeiss Launches CinCraft LensCore

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Gomez Urges Rigorous FCC Review of Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Wisycom Solves Extreme RF Challenges Across Miles of Live...

When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...

06/05/2026

ZEISS CinCraft LensCore - Cinema Lens Looks for Compositi...

Oberkochen/Germany, May 5, 2026 ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...

06/05/2026

VEON's Kyivstar Authorized to Resell Starlink for Businesses & Enterprises in Ukraine

06 May 2026 VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...

06/05/2026

UKTV Brings the Early Years of Neighbours to U in 420Episode Back Catalogue Deal

UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...

06/05/2026

Sky commissions feature documentary to mark 10th anniversary of Manchester Arena bomb

Wednesday 6 May 2026 Sky commissions feature documentary to mark 10th anniversa...

06/05/2026

Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy

Wednesday 6 May 2026 Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy Sky in the UK & Ireland to remain the home of Formula 1 until ...

06/05/2026

GUPPYFRIEND champions microplastic reduction in sport with The Real Bag For Life Sky TV campaign

Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...

06/05/2026

Riedel Expands Leadership Structure, Appoints Marc Engroff as CFO and Frank Eischet as Group COO

Wuppertal May 6, 2026 Riedel Expands Leadership Structure, Appoints Marc Engro...

06/05/2026

Harmonic Defines a New Era of Broadband Connectivity at ANGA COM 2026

SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...

06/05/2026

Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner's Passing

Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...

06/05/2026

Calling all animal lovers, The Shelter: Animal SOS returns for a sixth season

Friday 8 May on RT One and RT Player Meet the NSPCA team caring for and protecting animals in need in this six-part series Fly on the wall, six-part series...

06/05/2026

NVIDIA Spectrum-X - the Open, AI-Native Ethernet Fabric - Sets the Standard for Gigascale AI, Now With MRC

The race to build the world's most powerful AI factories demands networking ...

06/05/2026

May 05, 2026

How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...

05/05/2026

Lessons from fragile contexts on responding to disinformation

Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...

05/05/2026

Samsung Galaxy S26 Ultra Phone Cameras Bring New Excitement to Street League Skateboarding

Three phones were hardwired for power and transmission to the truck; camera feat...

05/05/2026

Case Study: How Zaki Rose Rebuilt Its Production Infrastructure, and What It Means for Sports Content Creators

The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...

05/05/2026

Nielsen Co-Viewing Pilot Shows Average 4% Viewership Increase for February Live Events

Nielsen has announced results from a co-viewing pilot program covering February&...

05/05/2026

Nippon TV and FOR-A Win NAB Product of the Year and Future Best of Show Awards for viztrick AiDi

viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...

05/05/2026

ARRI Introduces Omnibar LED Linear Fixture for Film, Live Entertainment, and Content Creation

ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...

05/05/2026

France Tlvisions Becomes First Broadcaster to Deploy Imagine Communications SNP-XS

Imagine Communications has announced that France T l visions is the first broadc...

05/05/2026

WNBA Announces Historic Canadian Media Rights Agreement with Bell Media

The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...