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Ratings Roundup: NFL Network's Broadcast of Seahawks-Bucs in Munich Sees 5.8 Million Viewers; Becomes Most-Watched International Game

17/11/2022

Ratings Roundup: NFL Network's Broadcast of Seahawks-Bucs in Munich Sees 5.8 Million Viewers; Becomes Most-Watched International Game By SVG Staff

Thursday, November 17, 2022 - 7:00 am

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Story Highlights

Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, NFL Network's presentation of Seahawks-Buccaneers in Munich was the most-watched international game on record, Formula 1 saw the largest live U.S. TV audience ever for the Brazilian Grand Prix, and more.

Seahawks-Buccaneers on NFL Network Is Most-Watched International Game on Record Viewership for Sunday's game featuring the Tampa Bay Buccaneers' 21-16 win over the Seattle Seahawks in Munich was 5.8 million viewers (TV Digital) - surpassing the New York Giants-Green Bay Packers Week 5 game from London this year to be NFL Network's most-watched International game on record (2016-present).

The 5.8 million viewers for Seahawks-Buccaneers on TV and Digital is up 5% versus Giants-Packers in Week 5, up 19% versus Minnesota Vikings vs. New Orleans in Week 4 from London this year, and up 63% versus last year's Week 5 matchup from London between the New York Jets and Atlanta Falcons.

The three International games on NFL Network this season - Vikings-Saints, Giants-Packers and Seahawks-Buccaneers - were the three most-watched International games ever on the network.

Digital streaming across NFL digital platforms (including NFL ) delivered an average minute audience of 259K -the second-highest digital AMA on record for an NFL Network International game behind only Giants-Packers from Week 5 this year.

Live NFL games on NFL Network continue this season with a Week 15 Saturday tripleheader on December 17 (matchups to be announced at a later date) and the Las Vegas Raiders at Pittsburgh Steelers on Saturday, December 24 at 8:15 PM ET.

Other notes from the game include:

German broadcaster ProSieben saw a record-breaking 2.7 million viewers watch the game, making it the most-watched NFL regular season or playoff game ever in Germany- only trailing the last three Super Bowls as the most-watched NFL game of all-time

DAZN Germany confirmed the game was the most viewed single NFL broadcast, after Super Bowl, on their streaming platform

NFL Germany's social media channels during the Munich game week saw 20 million video views (up 360% vs. an average week), 3.4 million fan interactions (up 717% vs. an average week) and 30,000 new followers across channels (up 526% vs. an average week)

Formula 1 Brazilian Grand Prix Attracts 1.4 Million Viewers on ABC; Largest Live U.S. TV Audience Ever for Event Viewership for Formula 1's Brazilian Grand Prix was up 69% over the 2021 Telecast on ESPN2 (831,000). The race was the third-largest F1 U.S. TV audience of 2022, only behind the Miami (2.6 million viewers) and Canadian (1.7 million) Grand Prix events. F1 races this year are averaging 1.2 million viewers across ESPN, ESPN2, and ABC - up 29% over 2021 (949,000).

Blockbuster NESN Viewership Matches Boston Bruins' Historic Start NESN household viewership is up 34% in impressions versus the 2021-22 season to date as the Boston Bruins claim the longest win streak at home in club history with a 9-0 record at TD Garden. The Bruins also hold the best record in the National Hockey League (NHL) at 14-2-0 to date.

In addition to the year-over-year rise in household viewership, the adult 25-54 audience has grown in impressions by 12% versus the same amount of games last season. The women 25-54 audience has experienced a 44% jump versus last season. On the household level, Bruins hockey on NESN has been a top three program on TV 85% of the time, and has been a top five program on TV every game to date.

Fans have more access to the Boston Bruins than ever before with NESN's all-new streaming service for the 2022-23 Bruins season, NESN 360. The streaming product features all live Bruins games on NESN via authentication with all major TV providers or a direct subscription. Streaming numbers have broken records, jumping 47% in unique streams versus last season to date. Part of this is attributed to 45% of fans accessing NESN 360's 4K/HDR stream.

TelevisaUnivision Celebrates a Fantastic Year of Sports Leading with 61% of the Total Soccer Viewership in the U.S. Among A18-49 TelevisaUnivision delivered a record-breaking year of sports. The network held 61% of the total U.S. soccer television audience A18-49 regardless of language. Additionally, Univision network holds 9 of top 10 rated soccer matches in 2022 among P2 and A18-49 with its coverage of prestigious properties like Liga MX, Mexico's Men's National Team, and UEFA properties. The network's sports division and undisputed Home of Soccer, TUDN, also brings its 10th consecutive year as the No. 1 Spanish Language sports network in day and primetime.

Driven by Hispanic's passion for sports and the company's unrivaled soccer portfolio, the 2022 leading sports coverage reached 25M total viewers through its soccer properties alone including through the most watched game of the year, a defining and exciting World Cup qualifier matchup between Mexico and USA on March 24, 2022, which averaged 2.96M P2 and 1.4M A18-49.

Additional Highlights:

Univision network aired 9 of the top 10 rated soccer matches this year among P2 and A18-49 with its coverage Liga MX, Mexico's Men's National Team, and UEFA.

TUDN, The Home of Soccer, is the #1 Spanish Language sports network for 10th consecutive year in total daytime and primetime among P2 and A18-49. It is the youngest sports network, regardless of language, with a median age of 46.

Mexico's Men's National Team on Univision holds 5 of the top 10 soccer matches this year
LINK: https://www.sportsvideo.org/2022/11/17/ratings-roundup-nfl-networks-br...
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