Comcast Business deployed network infrastructure for the 2026 PLAYERS Championship at TPC Sawgrass, supporting on-site connectivity, broadcast production for NBC Sports, and the tournament's first RealTime4K viewing experience for Xfinity customers.
The tournament drew more than 200,000 fans and set a record for ticket sales. NBC Sports' final round coverage averaged 4.4 million viewers across NBC and Peacock - the largest audience for THE PLAYERS since 2021 - peaking at 7.1 million viewers.
On-Site Network Infrastructure
Comcast Business deployed approximately 600 miles of fiber connecting broadcast compounds, ShotLink scoring systems, production trucks, and network distribution hubs across the course. Nearly 58,000 devices connected to the network during tournament week, more than triple the prior year's total.
The deployment included:
400+ wireless access points
110 enterprise network switches
High-capacity fiber transport connecting critical operations across the venue
The network supported more than 16,500 peak simultaneous WiFi users and nearly 40 terabytes of overall WiFi traffic. Fans connected to enhanced WiFi networks consumed an average of 50% more data per user and uploaded 57% more content per user compared to standard connections.
WiFi 7 in High-Density Areas
Comcast Business deployed targeted WiFi 7 coverage using 6 GHz spectrum at The Bowl at 17, the 18th tee grandstands, Sawgrass Square, The Grove, the Comcast Business Pavilion, and Patriots Outpost. These areas consistently delivered speeds exceeding 500 Mbps, with peak performance approaching 1 Gbps.
Broadcast Infrastructure
Comcast Business delivered the fiber transport network connecting NBC Sports' broadcast infrastructure across the course, linking cameras, production compounds, graphics systems, and distribution networks. Four drones were deployed, including two equipped with the PGA TOUR's Drone AR technology.
Saturday's third round averaged 3.1 million viewers, the most-watched since 2021.
RealTime4K
For the first time at THE PLAYERS Championship, Xfinity delivered the tournament in RealTime4K. Viewers also had access to Fan View and Create Your Own Multiview. RealTime4K was first deployed at Super Bowl LX earlier this year.
THE PLAYERS is one of the most demanding events we support - a multi-day tournament spanning miles of outdoor terrain, with more than 200,000 fans generating real-time network demand alongside a live national broadcast, says Eileen Diskin, Chief Marketing Officer, Comcast Business. What makes this deployment unique is that the same company powering on-course connectivity is also distributing the broadcast and delivering the in-home experience. That integration is what makes it possible to perform at this level.
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Comcast Business deployed network infrastructure for the 2026 PLAYERS Championship at TPC Sawgrass, supporting on-site connectivity, broadcast production for NBC Sports, and the tournament's first RealTime4K viewing experience for Xfinity customers.
