New DANIEL TIGER S NEIGHBORHOOD App Helps Young Children Learn Potty Training Routines Inspired By Emmy-Nominated Hit Series

Daniel Tiger's Stop & Go Potty app encourages children to practice positive bathroom routines at the potty and sink

ARLINGTON, VA, February 11, 2016 - Today, PBS KIDS launched Daniel Tiger's Stop & Go Potty app, developed in collaboration with The Fred Rogers Company and Schell Games. Stop & Go Potty encourages young children to practice bathroom routines at the potty and at the sink with help from beloved animated characters from the award-winning, Emmy-nominated PBS KIDS series DANIEL TIGER'S NEIGHBORHOOD.

Inspired by potty-related stories from the series and the effective related musical strategies featured in these shows, such as the Stop & Go Potty strategy song, the new app helps children practice stopping their play when Daniel Tiger and his friend Katerina Kittycat have to go to the potty. Daniel Tiger's Stop & Go Potty app is available now on iPhone, iPad and iPod touch.

PBS KIDS is committed to partnering with parents to support children's healthy development, and DANIEL TIGER'S NEIGHBORHOOD offers families useful tools and strategies to help kids build the skills they need to be successful, said Sara DeWitt, Vice President, PBS KIDS Digital. Daniel Tiger's Stop & Go Potty app tackles routines related to one of these major life milestones - potty-training - helping make it a positive experience for kids and parents alike, with fun, developmentally appropriate games for children, as well as tips and tools for parents.

Daniel Tiger's Stop & Go Potty App Features

Helpful information for parents based on the teachings of Fred Rogers about using the potty

Four games that let kids:

o Build blocks with Daniel and help him stop playing and go to the bathroom when it's time to do so

o Play Katerina's water game and work on self-control skills, especially about stopping and going potty

o Play a simple stacking game with Daniel's baby sister, Margaret. She isn't old enough to use the potty, so children can help Mom Tiger change Margaret's diaper

o Practice bathroom routines on the potty and at the sink with Daniel and Katerina, such as wiping, flushing and washing and drying hands before returning to play

Daniel Tiger's Stop & Go Potty app is now available for $2.99 from the App Store, and coming soon to Google Play and Amazon. More information on PBS KIDS apps is available at pbskids.org/apps.

About PBS KIDS

PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, digital platforms and community-based programs. Kidscreen- and Webby-award winning pbskids.org provides engaging interactive content, including digital games and streaming video. PBS KIDS also offers mobile apps to help support young children's learning. The PBS KIDS Video App is available on a variety of mobile devices and on platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast. For more information on specific PBS KIDS content supporting literacy, science, math and more, visit pbs.org/pressroom, or follow PBS KIDS on Twitter and Facebook.

About The Fred Rogers Company

The company was founded by Fred Rogers in 1971 as the non-profit producer of MISTER ROGERS' NEIGHBORHOOD for PBS. In the years that followed, it not only created hundreds of episodes of this much-loved program, but also extended Fred's values and approach to other efforts in promoting children's social, emotional and behavioral health and supporting parents, caregivers, teachers and other professionals in their work with children. The Fred Rogers Company continues to build on Fred's legacy in innovative ways through a wide variety of media, and engaging new generations of children and families with his timeless wisdom. The company's highly rated, award-winning children's series include DANIEL TIGER'S NEIGHBORHOOD, PEG + CAT and ODD SQUAD. For more information, visit www.fredrogers.org.

About Schell Games

Schell Games is a full-service game design and development company with a focus on creating transformational games and innovative, interactive experiences. Founded in 2002 by world-class game designer and renowned author Jesse Schell, the studio, based in Pittsburgh, PA, heralds a highly talented array of artists, programmers, producers and game designers. Schell Games specializes in creating memorable experiences through mobile, VR, PC, console, handheld, online and social games, interactive theme park attractions, connected toys and virtual worlds. The company counts some of the world's most respected brands as clients, such as The Fred Rogers Company, Yale University, SeaWorld Parks and Entertainment, The Walt Disney Company and Microsoft Corporation. For more information on Schell Games, visit www.schellgames.com or contact us at info@schellgames.com.

Contacts:

Lubna Abuulbah, PBS; 703.739.8463; labuulbah@pbs.org

Roberta Lee, 360 PR; 347.801.2342; rlee@360pr.com

LINK:	http://www.pbs.org/about/blogs/news/new-daniel-tigers-neighborhood-app...
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