MEDIA RELEASE: SBS ANNOUNCES BIGGEST & BEST WORLD CUP PROGRAMMING SCHEDULE

MEDIA RELEASE: SBS ANNOUNCES BIGGEST & BEST WORLD CUP PROGRAMMING SCHEDULE

Thursday, 29 May

News Release

SBS has today announced its complete slate of programming for the 2014 FIFA World CupTM season with more news, analysis and features than ever before; a show dedicated to the Socceroos and the live online streaming of all 64 matches for the first time.

The programming line-up features key entertainment and factual programming to complement the network's live and exclusive match coverage and multi-platform offering across TV, online, mobile, tablet and radio.

Helen Kellie, Chief Content Officer, SBS said: The 2014 FIFA World Cup will mesmerise Australians through June and July as the world spotlight shines on Brazil, and at SBS we've built a well-earned reputation for our first-class production and presentation.

For over 25 years SBS has brought the World Cup to the living rooms of all Australians and we are incredibly proud and passionate about doing so again this year, with this truly pinnacle global sporting event.

In 2014 we are excited to deliver our biggest, best comprehensive multi-platform programming line-up which will give every Australian the chance to experience the World Cup of a lifetime.

Our programming line-up offers something for all Australians - from live match coverage and news, to new entertainment, movies and landmark documentary series to inspire, challenge and entertain audiences throughout the 2014 World Cup season on SBS.

Ken Shipp, Director of Sport at SBS said: For the 2014 FIFA World Cup SBS will be providing more content across more platforms than ever before, making it our biggest World Cup yet. And Im prepared to say no other media organisation anywhere in the world will offer the depth of coverage SBS will offer.

SBS Media has signed six FIFA World CupTM broadcast partners: Hyundai, Nike, Kia, TAB.com.au, Samsung and TPG.

Adam Sadler, National Sales Manager, SBS Media said: The response to the FIFA World Cup has been extremely positive and it's fantastic to have Hyundai, Kia, Nike, Tab.com.au, Samsung and TPG join SBS for what will be the biggest sporting event in 2014. We have been working closely with our partners to develop a number of innovative activations that will come to life during our coverage .

Andrew Cook, Director of Sales, SBS Media said: For the first time ever, SBS has secured exclusive broadcast rights across TV, radio, online, tablet and mobile. This means more opportunities for audiences to engage with SBS's World Cup content and more opportunities for our broadcast partners to align with our exclusive coverage.

2014 FIFA World CupTM

Every match of the 2014 FIFA World CupTM will be live and exclusive on SBS with over 700 hours of coverage dedicated to the world's biggest single sporting event. Les Murray and Craig Foster will be based in Brazil, while David Zdrilic and Lucy Zelic will host matches from SBS's Sydney studio. They will be joined throughout the tournament by former Australian footballers John Aloisi, Jason Culina, Ned Zelic, Clint Bolton, Zeljko Kalac and Aytek Genc. SBS Reporters David Basheer, Scott McIntyre and Vitor Sobral will be pitch side to deliver the latest match news direct from Brazil.

All the latest World Cup news, match highlights, analysis and features can be seen every night in The FIFA World Cup Show (9:30pm Thursday 12 June to Sunday 13 July on SBS 2). Hosted by Les Murray and Craig Foster live from Rio de Janeiro, it provides a look at the colour and excitement from Brazil on and off the pitch with special guests including Brazilian-born SBS lifestyle presenter Fernanda de Paula.

For the very first time, SBS will have a show dedicated to the Socceroos as they aim for World Cup glory. Hosted by David Basheer from the Socceroos training camp in Brazil, The Socceroos Show (6:30pm Thursday 12 June to Saturday 28 June on SBS ONE) will feature exclusive interviews with players and coaching staff plus the latest news and updates from the team.

Mariana Rudan will bring fans a full run down of what happened in Brazil overnight with FIFA World Cup Morning News (from 7am Friday 13 June to Monday 14 July), including match highlights, interviews and the latest reactions from around the world.

Entertainment

SBS's new daily prime-time entertainment show will see comedian and football tragic Jimeoin go The Full Brazilian (nightly, 7:30pm from Friday 13 June on SBS ONE and SBS Radio 4) with funny clips, sketches and in-studio challenges in front of a live studio audience. Jimeoin will be joined by comedian Nazeem Hussain, the show's man on the ground in Brazil, as well as musical acts, celebrities, sportspeople and daily catch-ups with SBS football presenters Les Murray and Craig Foster from Brazil.

SBS's 2014 FIFA World CupTM season gets a whole lot sexier as Sam Pang goes on a journey into the heart of what makes Brasilians the coolest race on the planet in the two-part comedy series, A Pang for Brasil (7:30pm Monday 2 June and 9 June on SBS ONE). Gorgeous, sexy, bold, passionate, great dancers, love makers and incredible footballers, Brasilians are everything that

Sam is not.

Fernanda de Paula rediscovers the food and people she grew up with and uncovers Brazil's soul in This is Brazil! (7:30pm Fridays on SBS ONE). From the pounding drums of the Afro-Brazilian capital, Salvador, to the floating villages of the Amazon, Fernanda meets the people that infuse everyday life in Brazil with passion.

Fernanda also shares her love of Brazillian cinema with the 31 Days in Brazil (nightly, 11:00pm from Friday 13 June on SBS 2). Fernanda introduces 31 Brazilian films over 31 days with titles including Lower City, City of God and City of Men.

Also on SBS 2 is the reality series Brazil's Next Top Model (5:35pm Saturdays from 14 June on SBS 2). Hosted

LINK:	http://www.sbs.com.au/aboutus/news-media-releases/view/id/884/h/MEDIA-...
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