
IBC 2024: AWS, BBC, Adobe Prioritize Fast-Turnaround Media Workflows With New Open Source Framework By SVG Staff
Monday, September 9, 2024 - 12:00 pm
Print This Story | Subscribe
Story Highlights
At the 2024 International Broadcasting Convention (IBC), Amazon Web Services (AWS) will unveil the Cloud Native Agile Production (CNAP) project, an open-source initiative aimed at accelerating the creation and delivery of media during live production.
Developed in collaboration with BBC's research and development (R&D) team, Sky, and AWS Partners, including Adobe and CuttingRoom, CNAP debuts as more news, sports, and entertainment productions look to develop ancillary content for live programming. CNAP's interoperable framework provides a single virtual store for live content, making it easier to migrate production to the cloud so that creators can work with their preferred toolsets to rapidly create video highlights clips and packages for integration into live content, social sharing, and other applications.
AWS will spotlight an end-to-end CNAP workflow at IBC on the AWS Stand (5.C90). The demonstration includes partner technologies from Adobe, CuttingRoom, Drastic Technologies, Techex, and Vizrt, which collectively support essential fast-turnaround media workflows demands spanning low-latency video ingest through to playout, file import/export, and web-based and craft editing. The project will be highlighted at the live panel, Reinventing fast-turnaround news and sports workflows for the cloud, in the Innovation Village on Sunday, September 15 at 11:15 AM.
By providing an open interoperable approach to fast turnaround media workflows, the Cloud Native Agile Production project is breaking down workflow silos, bringing the technology to support live broadcast and streaming, social media publishing, archive/record, VOD streaming, and more into one cloud-native environment. This convergence unlocks incredible new efficiencies, flexibility, and operational benefits for content providers, explains Chris Blandy, Director of Strategic Business Development for Media & Entertainment, Games and Sports at AWS. We're thrilled to collaborate with our customers and partners on this project, which will ultimately help content providers produce content in the cloud for fast turnaround workflows while also extending growth opportunities for AWS Partners.
Cloud Native Agile Production
For the project, BBC R&D provided its open-source Time Addressable Media Store (TAMS) specification, which is publicly available on github, and stores, queries, and accesses segmented media over HTTP. AWS then began building on top of the modern open, API-driven architecture to ensure AWS customers and partners could leverage the CNAP framework to deploy custom TAMS implementations in AWS.
Presenting a cost-efficient alternative to the lift-and-shift, file-centric workflows deployed today, CNAP limits time spent processing content. It supports a serverless, chunked media store approach with Amazon Simple Storage Service (Amazon S3) providing the underlying storage layer. Amazon S3 enables a store once, use many' approach to repurposing media, so simple edits can be expressed as a metadata publish' rather than a new asset or exported file. This strategy reduces storage duplication, time spent processing storage, and the volume of space required for the same workload.
Based on our experience and the data we've collected, the costs related to running an ingest 24/7 with the Cloud Native Agile Production project are impressively low, explains Chris Swan, Industry Specialist Solutions Architect for Content Production at AWS. Running a workflow on CNAP for three months costs the same as running a similar workflow on incumbent solutions for only a week.
Many M&E customers still run operations on premises and want to move into the cloud but require seamless interoperability between their preferred creative toolsets and AWS services. The Cloud Native Agile Production project introduces a solution with a cloud-native framework that enables industry-standard tools to work better together, Blandy adds. Maintaining an open, interoperable approach is key to making progress on this front. The more AWS customers and partners that lean into this project, the higher the level of interoperability we can achieve so customers can work with a broader range of tools, which benefits the entire industry.
The Cloud Native Agile Production project is an exciting framework designed to optimize rapid media workflows in the cloud, and a significant milestone in promoting cloud adoption and enhancing workflow efficiencies, shares Simon Williams, Vice President, Digital Media Strategic Development, Emerging Solutions and Partnerships at Adobe. Adobe Premiere Pro is now the first desktop video editing software capable of directly accessing, playing, and editing growing video files on Amazon S3 - and we're excited about the new capabilities and workflow efficiencies this will unlock for customers.
Cloud Native Agile Production proof-of-concept workflow on display at IBC
The AWS CNAP demo at IBC provides an end-to-end workflow from ingest, through editing content, to gallery playback through a vision mixer. The tx darwin live media processing platform from Techex ingests feeds from the nearby Newsroom in the Cloud demo, including a live camera on the stand. Once registered in the open source implementation of the TAMS store, the chunked media is stored on Amazon S3, and a React web application hosted on AWS Amplify visualizes the content.
All content in the TAMS store is accessible to view and edit via the CuttingRoom video editing platform web user interface. A Drastic Technologies plugin then enables content editing on a virtualized Adobe Premiere Pro workstation. Using a Vizrt Vectar Vision Mixer,
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
10/04/2026
The Invisible OPEX Killer: Is Your Server Room Dragging You Down? In the broadcast world, we talk a lot about uptime. We talk about talent retention, latency...
10/04/2026
Imagine Communications will showcase its multiviewer portfolio at NAB Show 2026 (April 19-22, Booth N1328, Las Vegas Convention Center), including Prismon and t...
10/04/2026
Chyron has released PRIME VSAR 2.3, an update to its virtual set and augmented reality solution for broadcast. The release adds compatibility with Unreal Engine...
10/04/2026
Techex will exhibit at NAB Show 2026 (Booth W2267, April 19-23, Las Vegas Convention Center), demonstrating new tx darwin features including consumer multiview,...
10/04/2026
NDI will exhibit at NAB Show 2026, demonstrating its IP video ecosystem through live partner integrations, NDI 6.3 features, AI metadata workflows, and creator ...
10/04/2026
FOR-A has announced the acquisition of all shares of Tamu Radiance Corporation, a new company spun off from the Information Equipment Business of Tamura Corpora...
10/04/2026
InSync Technology will showcase new and updated video conversion products at NAB...
10/04/2026
TNT Sports and DAZN have announced a partnership to air monthly boxing events in the United States under the brand The Fight. The series will be promoted in p...
10/04/2026
Panasonic Projector and Display has announced the SQ3 Series of 4K LCD displays as part of its MEVIX professional display portfolio. All sizes will be available...
10/04/2026
Amagi has announced the addition of Agentic Media Operations to its Amagi NOW platform, integrating AI reasoning agents across its media supply chain workflows ...
10/04/2026
LTN has announced enhancements to its global IP video network targeting broadcasters transitioning from satellite distribution. The updates come ahead of US fed...
10/04/2026
Daktronics has installed new LED displays at Yankee Stadium, upgrading the main centerfield board, two flanking boards, and two ribbon displays spanning the 200...
10/04/2026
Harmonic has announced updates to its hybrid streaming solution, including Model Context Protocol (MCP) connectivity for AI applications, cloud-native deploymen...
10/04/2026
MultiDyne Video and Fiber Optic Systems will introduce two new fiber transport products at NAB Show 2026 (Booth C4425, April 19-22): the FiberSaver-10G waveleng...
10/04/2026
Telos Alliance and ip-studio will demonstrate STUDIO ZERO, a cloud-hosted virtual studio, at NAB Show 2026. First introduced at NAB Show 2023, STUDIO ZERO integ...
10/04/2026
d&b solutions, a London-based audio-visual, lighting, and media integration grou...
10/04/2026
ARRI and SmallHD have announced a new expansion license for ARRI's Hi-5 and Hi-5 SX hand units that displays lens data overlays on supported SmallHD monitor...
10/04/2026
Roku and the Banana Ball Championship League (BBCL) have announced an exclusive streaming partnership to bring five BBCL games to the Roku Sports Channel in 202...
10/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
10/04/2026
The Peabody Awards don't just recognize great storytelling, they spotlight t...
10/04/2026
After launching the Spotify Podcast Awards in Mexico last year, we brought the fan-voted celebration to Paris this week for its first edition in France. Hosted ...
10/04/2026
Powered and unpowered live PA ranges upgraded
Yamaha have just refreshed four of their hugely popular PA speaker ranges, delivering significant improvements...
10/04/2026
Underlying plug-in & VI technology now available to others
UJAM's latest announcement sees the company open up' Gorilla Engine, the development pla...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
NEWPORT BEACH, Calif., April 10, 2026 Bitcentral, a leading provider of professional media solutions for broadcast and digital video, will showcase its latest...
10/04/2026
Ikegami to Introduce Expanded Range of Broadcast Production Solutions at NAB 202...
10/04/2026
AJA Debuts SMPTE ST 2110 and openGear Solutions Ahead of NAB 2026
Brie Clayton April 10, 2026
0 Comments
New gear and updates address evolving hybrid ...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Frequency, the engine behind the worlds leading streaming television channels, today launched its AI platform for Frequency Studio, powering the entire channel ...
10/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
10/04/2026
J nger Audio Joins EBU ADM Integration Group as Founding Member to Help Advance...
10/04/2026
Five-part Sky Original drama airs nightly on Sky Mix and Sky Atlantic from 20 Ap...
09/04/2026
Staines-upon-Thames, UK, 09, April, 2026 - Yospace, the trusted leader in Dynam...
09/04/2026
just:play pro 2026 and just:live pro 2026 Sneak Preview News for NAB 2026
More Details:At NAB 2026, ToolsOnAir will showcase just:play pro 2026 and just:live p...
09/04/2026
just:in mac pro 2026 - The Next Level of Professional Recording on macOS at NAB ...
09/04/2026
Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057).
The industry is moving quickly toward IP-based distribution as br...
09/04/2026
Global women's elite sports revenues are expected to reach at least $3 billi...
09/04/2026
Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...
09/04/2026
KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...
09/04/2026
With the 2025-26 NBA regular season concluded and the playoffs beginning next we...