It's hardly a surprise that Ford CEO Jim Farley is a car guy. As a kid he was nicknamed Jimmy Car Car-a moniker that follows him to this day-and there's hardly a moment when Jim isn't talking about cars.
But he now has a new claim to fame: He's the host of a new podcast called DRIVE premiering May 25. Jim is stepping behind the mic to interview friends, comedians, and fellow auto enthusiasts about the ways cars unite us all.
In anticipation of DRIVE's premiere, For the Record caught up with Jim to find out what attracted him to podcasting, the passion that exists around car culture, and what he's learned along the way.
What led you to do a podcast in the first place? I've been passionate about cars basically my entire life, and the podcast was a chance to connect with others about our mutual love for the things that get us around. Having these conversations helps me recharge my batteries and connect with my love for cars outside of business.
Drive is a show about passion and what drives you, through the lens of cars. Why did you choose podcast as a medium for this conversation? It seemed like the best platform to capture a full conversation. I learn by talking to people, and sometimes you need a solid block of time to dig deep with someone.
Your podcast guests include Dax Shepard, Jimmy Kimmel, The Duke of Richmond, and Patrice Banks. How did you decide on those individuals? What made their stories speak to you? Each of my guests fascinates me in different ways. I wanted to talk with people from different walks of life who also shared a love of cars. When we first started, we had a big list of people we wanted to talk to and just narrowed it down over time.
There are so many different ways to be passionate about cars-driving, collecting, racing, fixing, general trivia-what do you think makes them such a beloved item and symbol for people? Everyone has a story in their life that's linked to a car. You don't have to be a car collector or auto exec to connect through these stories. People are passionate about vehicles. Yes, they can physically take you from point A to point B, but what happens on these journeys is often what you remember.
What have you learned since creating and hosting this podcast? Well first, I learned how to host a podcast! When I first started, I wasn't all that good. But I got better. And I'm extremely grateful to my guests like Dax and Jimmy, who were gracious with their time and advice about how to do this.
Second, in talking to some really inspiring people, I learned that almost none of them had a sense of destiny that they'd find success or be great. All of them had doubts, failures, and adversities. It was humbling, and a reminder that what matters is the sense of purpose and passion to do what you love and do it well, not the sense that everything will work out.
What is your go-to song or podcast for listening in the car? Whatever my kids want to listen to! They are in charge!
What drives you, personally? A duty to my family and my grandfather, who was employee #389 at Ford. I truly believe Ford can help make the world a better place, and that's a legacy I'm willing to sacrifice for.
Curious what you can expect once DRIVE premieres? Find out by listening to the trailer below.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
It's hardly a surprise that Ford CEO Jim Farley is a car guy. As a kid he was nicknamed Jimmy Car Car-a moniker that follows him to this day-and there's hardly a moment when Jim isn't talking about cars. 
