
It's hardly a surprise that Ford CEO Jim Farley is a car guy. As a kid he was nicknamed Jimmy Car Car-a moniker that follows him to this day-and there's hardly a moment when Jim isn't talking about cars.
But he now has a new claim to fame: He's the host of a new podcast called DRIVE premiering May 25. Jim is stepping behind the mic to interview friends, comedians, and fellow auto enthusiasts about the ways cars unite us all.
In anticipation of DRIVE's premiere, For the Record caught up with Jim to find out what attracted him to podcasting, the passion that exists around car culture, and what he's learned along the way.
What led you to do a podcast in the first place? I've been passionate about cars basically my entire life, and the podcast was a chance to connect with others about our mutual love for the things that get us around. Having these conversations helps me recharge my batteries and connect with my love for cars outside of business.
Drive is a show about passion and what drives you, through the lens of cars. Why did you choose podcast as a medium for this conversation? It seemed like the best platform to capture a full conversation. I learn by talking to people, and sometimes you need a solid block of time to dig deep with someone.
Your podcast guests include Dax Shepard, Jimmy Kimmel, The Duke of Richmond, and Patrice Banks. How did you decide on those individuals? What made their stories speak to you? Each of my guests fascinates me in different ways. I wanted to talk with people from different walks of life who also shared a love of cars. When we first started, we had a big list of people we wanted to talk to and just narrowed it down over time.
There are so many different ways to be passionate about cars-driving, collecting, racing, fixing, general trivia-what do you think makes them such a beloved item and symbol for people? Everyone has a story in their life that's linked to a car. You don't have to be a car collector or auto exec to connect through these stories. People are passionate about vehicles. Yes, they can physically take you from point A to point B, but what happens on these journeys is often what you remember.
What have you learned since creating and hosting this podcast? Well first, I learned how to host a podcast! When I first started, I wasn't all that good. But I got better. And I'm extremely grateful to my guests like Dax and Jimmy, who were gracious with their time and advice about how to do this.
Second, in talking to some really inspiring people, I learned that almost none of them had a sense of destiny that they'd find success or be great. All of them had doubts, failures, and adversities. It was humbling, and a reminder that what matters is the sense of purpose and passion to do what you love and do it well, not the sense that everything will work out.
What is your go-to song or podcast for listening in the car? Whatever my kids want to listen to! They are in charge!
What drives you, personally? A duty to my family and my grandfather, who was employee #389 at Ford. I truly believe Ford can help make the world a better place, and that's a legacy I'm willing to sacrifice for.
Curious what you can expect once DRIVE premieres? Find out by listening to the trailer below.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
02/10/2026
Design reflects feedback on graphics introduced for MLB Red Sox and Pirates games
Boston Bruins games on NESN and Pittsburgh Penguins games on SportsNet Pittsb...
02/10/2026
NEP SS7/ST7 anchors Big Ten Saturday Night; nine Peacock games are produced from...
02/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/10/2026
GameTime Productions provided national broadcast production services for the Athletes Unlimited Softball League (AUSL) 2026 season, with coverage distributed ac...
02/10/2026
Audio-Technica has introduced the HP-HBM50x, a genuine replacement headband for the ATH-M50x professional studio monitor headphones. The HP-HBM50x is compatible...
02/10/2026
Advanced Systems Group (ASG) has helped audio professional Steve Schatz design and build Black Lava Studios, a 9.1.6 Dolby Atmos mixing and mastering facility i...
02/10/2026
Cobalt Digital has received Best of Show awards from TV Tech and TVB Europe at IBC2026 for solutions from its PACIFIC compression line.
TV Tech recognized the ...
02/10/2026
ESPN and TMRW Sports have announced a multi-year extension of their U.S. media rights agreement for TGL presented by SoFi. The 2027 TGL season will open Sunday,...
02/10/2026
Devlin Design Group (DDG) and Clickspring Design (CSD) have announced a strategic alliance combining their design capabilities for broadcast, media, workplace, ...
02/10/2026
The National Collegiate Hockey Conference has announced a partnership with CSMG (Collegiate Sports Management Group) making the firm the exclusive representativ...
02/10/2026
Mediaproxy will exhibit at NAB Show New York (Booth 561, Javits Center, October 21-22), demonstrating new AI capabilities in its LogServer compliance platform a...
02/10/2026
Mesh Broadcast Services has installed a Calrec Argo M console in the production area of its Eclipse 40-foot mobile unit, recently moved onto a 2025 Freightliner...
02/10/2026
Vizrt has announced that Richmond AFL has signed on to use Viz Libero Teams for coaching analysis and content creation. The platform provides 3D match analysis ...
02/10/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner. Thro...
02/10/2026
Clear-Com has announced that the Audiovisual Training Centre in d , Poland, has installed an Arcadia Central Station as the communications hub for its broadca...
02/10/2026
A major figure in international football, three-time French champion and three-time Ligue 1 top scorer, Sonny Anderson will chair the SPORTEL Awards 2026 Jury. ...
02/10/2026
California-based Bantaray Mobile Sports Production has built its mobile producti...
02/10/2026
Overtime has announced a new strategic investment led by Eldridge Capital Management. Eldridge has investments across sports and media including the Los Angeles...
02/10/2026
The Milwaukee Bucks have launched Bucks , a direct-to-consumer streaming service that expands access to Bucks games during the 2026-27 season for fans statewide...
02/10/2026
v1.9.3 introduces AUv3 support
Roland have just released an update that kits their free iPad-based software synth out with AUv3 support, meaning it can now ...
02/10/2026
Dolby Atmos support, AI-powered stem separation & more
The latest version of MOTU's DAW software is now available, and marks a major step forward with t...
02/10/2026
Portable DAC created in collaboration with Steve Levine
British hi-fi experts iFi audio have unveiled a new Master Tuned variant of their praised iDSD GR2 p...
02/10/2026
New SBS podcast How Australia Works helps migrants to navigate Australia's d...
02/10/2026
01 October 2026 | Johannesburg, South Africa - The National Film and Video Foundation (NFVF), an entity of the Department of Sport, Arts and Culture (DSAC), is ...
02/10/2026
In our latest blog, Tim Pearson looks at streaming piracy from a different lens, focusing on digital trust, consumer risk, and the future of subscriber protecti...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Haymaker VFX acquires SWISS
Brie Clayton October 2, 2026
0 Comments
Stockholm-based, globally recognized creative team becomes part of Haymaker VFX in...
02/10/2026
Treasure & Dirt Shot with URSA Cine 17K 65
Brie Clayton October 2, 2026
0 Comments
DP Edward Goldner, ACS, relied on 65mm sensor to capture vast deser...
02/10/2026
Sonnet Announces Industry's Only Bus-Powered 10 Gigabit Ethernet Thunderbolt...
02/10/2026
Mediaproxy brings AI driven monitoring and browser based multiviewing to NAB Sho...
02/10/2026
Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC
Brie Clayton October 1, 2026
0 Comments
Manufacturer receives honors from...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Cinematographer Andres Arochi was on his way back from filming in Spain when he got the call that Tim Burton would be directing a music video for Lady Gaga and ...
02/10/2026
Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC
Manufacturer receives honors from both TV Tech and TVB Europe for advancements in...
02/10/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...
02/10/2026
The strengthened TriCaster portfolio increases accessibility to leading media technology, drives more creative experiences, and scales with every production wit...
02/10/2026
LA JOLLA, CA-To sense their environment and respond accordingly, cells enlist me...
02/10/2026
Friday 2 October 2026
Crystal Lake, a Friday the 13th' prequel series, com...
02/10/2026
Friday 2 October 2026
Sky VIP helps families celebrate the Christmas season wit...