VisionTV Goes Mobile: Modernizing Live Event Broadcasting with Blackmagic Design
Brie Clayton September 19, 2024
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Australia's VisionTV builds customised OB van around Blackmagic DesignATEM switchers for launch of their dedicated rodeo streaming service, watch.abcra.tv.
Blackmagic Design announced today that VisionTV is using Blackmagic Design equipment in its newly customized OB van, enhancing its broadcasting capabilities for live events, particularly in the expanding niche of Australian rodeo broadcasts.
Founded by Scott Richardson, a seasoned director of photography with over 44 years of experience including high profile projects like Australian Idol, VisionTV has evolved from a family run business into a pivotal player in Australia's live event sector. The company specializes in delivering top tier production services, recently focusing on the growing market of rodeo events, spurred by its partnership with the Australian Bushmen's Campdraft and Rodeo Association (ABCRA) and the launch of its dedicated rodeo streaming service, watch.abcra.tv.
VisionTV's decision to revamp a retired TV van into a state of the art mobile broadcast unit has significantly amplified its operational capacity. The van is equipped with an array of Blackmagic Design technology, including ATEM 4 M/E Constellation 4K live production switcher paired with an ATEM 2 M/E Advanced Panel, MultiDock SSD recorders, SmartView 4K monitors and Videohub routers. This investment allows for rapid deployment and high quality live streaming and big screen presentations, which are crucial for rodeo events.
The ability to quickly set up and break down at events without compromising the quality of the broadcast is essential for us, said Richardson, who serves as CEO of VisionTV. With Blackmagic Design's reliable and high performing equipment, our new OB van can meet the demands of fast moving live production. Whether we are on the side of a racing track or set up in a hotel, we can rely on the OB van to ensure we deliver the best possible viewer experience.
The operational benefits of the new OB van have been immediately apparent. The van's efficiency in setup and versatility in handling multiple types of broadcasts, from rodeos to football games, has garnered positive feedback from clients and audiences alike. Additionally, VisionTV has already seen an increase in client interest and bookings due to the van's capabilities.
Richardson concluded: We've honestly been surprised at the enthusiastic response we've had from our clients after we introduced the new OB van. Whether it's for traditional broadcast players or more niche streaming services, our ability to quickly and cost effectively deploy professional broadcast services, almost regardless of location, is getting a lot of attention. In the modern era where budgets are under constant scrutiny, being able to outfit such a capable networking and production solution at a low cost is why Blackmagic Design has become an internationally recognized and respected part of the broadcast industry.
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VisionTV Goes Mobile: Modernizing Live Event Broadcasting with Blackmagic Design 
