Banijay Signs Bloody Game Deal with Korea's MBC

Banijay, the world's largest independent home to the best creative talent and IP, today announces it has acquired the exclusive multi-territory format rights to Bloody Game, an innovative new Korean format from MBC.

Bloody Game is a competition reality series where one fierce survivor walks away with a grand cash prize. To win, they must beat their rivalrous competitors, who live together in a secret house and face a series of challenges with no contact from the outside world. To avoid elimination, the contestants use tactics, form alliances, or else engage in player-to-player conspiracies whilst competing in games. When evicted, they are sent to a secret room where they reside for the remainder of the game. Unless, however, they succeed in a final chance to return upstairs for the Bloody Game to continue with a hope to walk away with the prize.

The deal will see Banijay represent the format in nine countries across Europe, with potential to be adapted in France, Germany, Italy, Denmark, Finland, Sweden, Norway, Belgium, and the Netherlands.

The series launched in Korea in November last year, drawing subscribers to OTT channel WAVVE, who partnered with MBC on the show.

Bloody Game has just been nominated for a C21 Format Award, with the winner revealed at MIPTV in Cannes. Also at the market, Banijay's Carlotta Rossi Spencer will be speaking on a FRAPA panel titled The Rise of International Partnerships and Co-Productions' on Monday March 4th.

Carlotta Rossi Spencer, Head of Format Acquisitions at Banijay says: With real prize money on the line, the stakes are high in this uncompromising new survival game, where the winner takes it all. Packed with intriguing games and reality, Bloody Game brings the much-admired creativity of recent Korean dramas to the unscripted world. It is a bold show which explores important themes. It's always brilliant to partner with producers around the world and bring their content to the global marketplace.

Jean Hur, Director of Format Sales at MBC says: There are numerous survival formats out there, but MBC's Bloody Game is above the rest, packed with unique twists to absorb viewers in each episode and action which unfolds beyond anything you could imagine. We hope the show will follow the global path of other Korean formats which have travelled the world.

This deal follows the recent news that Banijay's Still Got It!, having landed an acquisition of an original, new factual entertainment format from South African prod-co Rebelintown.

These formats join Banijay's catalogue of over 4000 formats, beside flagship brands Survivor, Hunted, MasterChef, LEGO Masters and Big Brother, as well as the company's portfolio of fresh new IP Starstruck, Limitless Win, The Courtship, Your Body Uncovered and more.

LINK:	https://www.banijay.com/blog/2022/04/04/banijay-signs-bloody-game-deal...
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