Brand New School Celebrates Everyday with a Coors Light

Integrated creative company Brand New School delivers a high-energy, fun-fueled campaign consisting of three :30s and :15s that celebrate drinking occasions in life that deserve the Rocky Mountain Refreshment of Coors Light. From happy hour with co-workers to backyard barbecues with friends to your favorite bar cheering for your favorite team, Coors Light is the go-to beer.

Brand New School handled all aspects of the creation of Anthem and the forthcoming spots, from live action production/direction through post-production. Rotating text is overlaid in each scene to help drive the narrative, and visual effects are seamlessly entwined with live-action to deliver an engaging piece of storytelling.

Credits:

Client: Coors Brewing Company

Title: Anthem

Agency: Cavalry

Chief Executive Officer: Marty Stock

Chief Creative Officer: Jim Larmon

VP/Creative Director: Andrew Holton

ACD/Art Director: David McCradden

CD/Copywriter: Antony Pawela

Head of Production: Brian Smego

Executive Producer: Ashley Geisheker

Broadcast Business Manager: Theresa Sabatino

VP, Management Director: Jennifer Gerwen

Account Director: Kent Rademaker

Account Executive: Anna Bradbury

Assistant Account Director: Kelsey DeMarco

Production Company: Brand New School

Managing Partner: Devin Brook

Director: Ahmet Ahmet

DP: Shane Hurlbut

VFX Supervisor: Todd Mesher

Post Production: Brand New School

Creative Director: Ahmet Ahmet

Designers: Andy Bernet, Carlo Flores

Lead Compositor: Todd Mesher

3D Animation: Kim Im, John Cherniak, Billy Malone, Tim Kadowaki, Leo Juarez

2D Animation: Adam Smith, Maighty Tran, Brian Do

Storyboard Artists: Tristyn Pease

Flame Artist: Todd Mesher, Elad Offer, Fernando Souza

Compositor: Adam Smith

Managing Partner: Devin Brook

Executive Producer: Paul Abatemarco

Producer: Alex More

Telecine: Company 3

Artist: Sean Coleman

Mix: Another Country

About Brand New School:

Brand New School is an integrated creative company that believes in the power of design to tell stories and shape experiences. For over a decade we've been at the creative vanguard, telling stories, solving problems and shaping experiences for the world's most influential brands. Our process prizes collaboration, research, experimentation, laughter, failure, and discovery. We've been practicing these principles from our studios in New York and Los Angeles since 2000. While we're proud of our illustrious history, we're far more interested in writing the next chapter.

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