Sony Pixel Power calrec Sony

The Increasingly Important Role of IPTV in College & University Sports Venues

24/05/2024

The Increasingly Important Role of IPTV in College & University Sports Venues

Andy Wagner May 23, 2024

0 Comments

According to Nielsen data, college basketball's March Madness games have consistently been among the most-watched sporting events in the United States, drawing millions of viewers across broadcast and streaming platforms. A significant part of the tournament's viewing appeal revolves around seeing tens of thousands of rabid fans attend games for high-profile matchups.

As a result, maximizing the venue experience has emerged as a critical imperative for tournament and venue decision-makers. It is in this context that internet protocol television (IPTV) technology is playing a rising role in supporting fan engagement across a growing number of major sports venues including those hosting March Madness events.

Here, Andy Wagner, who leads the NFL and collegiate sports entertainment markets for VITEC, offers his insights on the evolution of IPTV in collegiate sports.

The fan experience at college sports venues is being redefined by IPTV IPTV is playing an increasingly important role in defining - and even managing - the kind of experience colleges and university leaders want to deliver to a diverse fan base. In addition to students, alumni, parents, and fans from visiting teams are all part of the community that make up the fan base.

Unlike those who tune in to watch the tournament on TV, there is much more to these events than the games themselves. Most venues host multiple sports and entertainment events during this period. The audiovisual infrastructure at these locations must support the diversity of activity throughout the day during the tournament. Addressing different requirements in an agile and effective manner is extremely challenging for legacy systems managing audiovisual assets like TVs and digital signage.

IPTV, by contrast, is much more flexible and efficient in managing its facilities day to day. This is mainly because IPTV systems can be integrated into institutions' information technology networks and infrastructures. As a result, they can be remotely managed and monitored, allowing venue operators to quickly troubleshoot issues, update content, and ensure smooth operation without needing technician support at the screen level. Before IPTV, someone would have to go from screen to screen with a remote control to change channels or activate a digital signage program.

IPTV is a game changer for college sports venue managers During March Madness, for instance, IPTV allowed managers to transform screens into advertising channels that cater to the specific audience attending different parts of the venue and support different types of events - from pep rallies to concerts - which often take place during the day of big games.

IPTV helps to configure set-ups specifically designed for men's basketball games. Then, with the push of a button, there's flexibility to switch the venue's configuration to support an entirely different set of requirements for the next night's game, which could be a women's basketball or volleyball match. This flexibility enhances the fan experience in an operationally and financially effective manner, which is an important benefit as leaders look for ways to provide enhanced value to fans, encouraging them to attend events instead of watching from home.

A key focus for decision-makers: fan engagement & providing value to fans One of the main goals in sports today is to enhance the fan experience and provide value so that fans choose to come to the venue rather than watch from the comfort of their homes. By adopting IPTV, leaders can deliver value in new ways, within their colleges and universities, through the increased flexibility and the ability to adapt audiovisual resources to the specific needs of different events and audiences.

Leaders need to establish a clear vision of how their institutions will apply an IPTV system, which includes considering what role IPTV will play in enhancing campus life. While it is tempting to replicate what other schools are doing, it is not often possible to drop in an identical system.

May 24, 2024VideoProc Converter AI: Your Answer to Video Format Challenges and Quality EnhancementWhen recording and distributing video, theres a good chance youve come across many

May 24, 2024HBO Original Series 30 Coins Season Two Finished with DaVinci Resolve StudioBlackmagic Design announced today that season two of HBO Original series 30

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--
LINK: https://creativecow.net/the-increasingly-important-role-of-iptv-in-col...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

08/09/2026

Comcast Technology Solutions Signs Multi-Year VOD Distribution Agreement with A+E Global Media

Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...

08/09/2026

Spectra Logic Introduces Media Insight for Faster Discovery, Preview, and Retrieval of Archived Media

Spectra Logic today announced the availability of Media Insight, a new capabilit...

08/09/2026

Rogers and Quebecor Announce 12-Year French-Language NHL Sublicensing Deal

Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...

08/09/2026

IBC 2026: Skyline Communications and Bridge Technologies to Demonstrate Automated Broadcast Workflows

Skyline Communications and Bridge Technologies will demonstrate two integrations...

08/09/2026

IBC 2026: Boland Communications Makes European Debut of 4K55HDR7SNB

Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...

08/09/2026

Ateme and Comcast Technology Solutions Announce Collaboration for Live Video Delivery

Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...

08/09/2026

IBC 2026: Haivision Joins IBC Accelerator Programme on 5G Network Control for Live Production

Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...

08/09/2026

Blackmagic Design Cuts Prices on PYXIS 6K and Cinema Camera 6K

Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...

08/09/2026

IBC 2026: AI-Media to Showcase Multilingual AI Captioning and Translation Platform

AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...

08/09/2026

Bitmovin and Ad Insertion Platform Deploy SGAI Solution for Belgian Broadcaster RTBF

Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...

08/09/2026

IBC 2026: Grass Valley to Demonstrate Story-Centric Newsroom Workflows

Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...

08/09/2026

M2A Media and Ateme Partner to Scale Live Sports Video Delivery

M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...

08/09/2026

IBC 2026: Ikegami to Introduce New UNICAM XE Cameras and Viewfinders

Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...

08/09/2026

Caretta Research Shares Top Trends to Watch at IBC 2026

Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...

08/09/2026

SENSHI and DAZN Announce Global Broadcast Partnership

SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...

08/09/2026

ESPN, ESPN2 Begin 4K HDR Rollout in the U.S. with New IP-Based Distribution Pipeline

New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...

08/09/2026

Sauceware Audio release Scorch 2

Built for rap producers, by rap producers Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...

08/09/2026

Warm Audio unveil the Jude preamps

Classic Sound Techniques design revived Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...

08/09/2026

XILS Lab introduce MemoryTone

Latest soft synth inspired by the Memorymoog XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...

08/09/2026

The Airport Chaplain takes off as SBS's biggest launch of 2026

The Airport Chaplain takes off as SBS's biggest launch of 2026 8 September, 2026 Media releases 1.67 million viewers on National Total TV to date Best...

08/09/2026

IBC2026: Haivision Integrates Chyron LIVE into its Workflow

Share Copy link Facebook X Linkedin Bluesky Email...

08/09/2026

Mo-Sys completes reorganisation strengthens management te...

Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...

08/09/2026

Aicox and TAG Video Systems power monitoring and multivie...

New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...

08/09/2026

Asharq migrates extended channel line-up to Pebble playou...

Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform. Pebble, the leading automation, content mana...

08/09/2026

Techex Extends its Lead in Software Defined Live Video at...

Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...

08/09/2026

Grass Valley Advances Story-Centric Media Workflows for U...

Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...

08/09/2026

BCNEXXT Showcases Latest Vipe Innovations at IBC2026 Rais...

BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...

08/09/2026

Bitmovin and Ad Insertion Platform Power First Active Dep...

Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...

08/09/2026

Brainstorm unveils major enhancements to its Suite 7 envi...

Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...

08/09/2026

Big Blue Marble Collaborates with TDF as Technology Partn...

Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...

08/09/2026

nxtedition takes agentic AI from newswire to gallery at I...

Agents work inside a single production environment, from incoming wire copy to a live studio show...

08/09/2026

Ceeblue and Layercake Expand Strategic Integration to Lau...

Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...

08/09/2026

Brainstorm launches Engram a dedicated asset management t...

Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...

08/09/2026

IBC 2026 - The new Synamedia - solving the business of vi...

A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms At IBC 2026 (stand 1.B49) Synam...

08/09/2026

Accedo Selected by PlayOn Sports to Enhance NFHS Network...

Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...

08/09/2026

AP brings new connectivity and workflow tech to global ne...

LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...

08/09/2026

Mediagenix Personalization Curates Sports Content Around...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...

08/09/2026

Appear X5 to enable flyaway contribution for DP World Tou...

Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...

08/09/2026

Zixi and Kiloview Partner to Deliver Broadcast-Grade IP V...

Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...

08/09/2026

Quortex and NetActuate announce global agreement

Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning Quortex today announce...

08/09/2026

Orlando Magic, Gray Media Ink Full-Season Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

08/09/2026

Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnership

Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...

08/09/2026

Jnger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026

J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026 Search Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...

08/09/2026

Sky Go gets a major upgrade for Sky Glass and Sky Stream customers

Tuesday 8 September 2026 Sky Go gets a major upgrade for Sky Glass and Sky Stream customers Today, Sky launches a new version of the Sky Go app for Sky Glass ...

08/09/2026

Trailer released for The Wargame, launching on Sky from 21 September

Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026 Trailer releas...

08/09/2026

Riedel Introduces New OnAir Headset Platform

Wuppertal September 8, 2026 Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...