NAB 2018: DIGITAL NIRVANA TO LAUNCH METADATOR

NAB 2018: DIGITAL NIRVANA TO LAUNCH METADATOR

Digital Nirvana's New Metadator Automates Media Export and Ingest of Transcripts/Metadata into AVID Interplay

Fremont, CA, April 3, 2018 - Digital Nirvana is yet again at the forefront of innovation in broadcast and media technology with the rollout of its new Metadator Application during the 2018 NAB Show, running from April 9-12 at the Las Vegas Convention Center (LVCC). Digital Nirvana will exhibit in Booth #SU10121.

Digital Nirvana's new Metadator is a software application that makes the editing process more efficient for broadcasters and content creators. With its ability to generate locators for media assets outside of AVID's Interplay MAM system, the application makes it easy for AVID users to export media to external sources for generating transcripts or metadata that can be automatically ingested back into the AVID Interplay MAM platform.

The software automatically extracts video footage, extract audio, generate content metadata or transcripts using speech-to-text technology, then ingests the information back into AVID Interplay. It simplifies the process of metadata and transcript generation by automating it with proven technology improving the turnaround time while reducing costs and improving overall operational efficiency.

The application automates what's been a manual process of combing through footage and creating scene summaries. The Metadator communicates with Avid Interplay using web service APIs to access content. Users can generate locators for the media assets outside of Avid Interplay, then export media to external sources for generating transcripts and metadata. The processed data is then returned in an Avid-compatible format and attached to specific assets, so content creators can easily locate metadata when editing footage down to a singular show.

A high-quality transcript generated through this service also aids in script writing and creating closed captions. Use cases also include video description wherein the application directly sends proxy videos to cloud service. Content owners will now be able to create transcripts easily for their media archives and create a searchable database within their AVID MAM infrastructure.

The software provides users with the ability to send media assets from specific folders in AVID's InterPlay/ISIS infrastructure externally and automatically generate transcription, captions, and metadata through Digital Nirvana's cloud service. The Metadator gives users the ability to extract audio from the video assets on premises, which addresses any concerns over data security, since the video data doesn't leave the premises and only the audio portion goes out to the cloud-based processing.

The Metadator server, installed on client premises, communicates with the client's internal AVID infrastructure and extracts media and securely posts it to Digital Nirvana's cloud captioning/transcription platform over HTTPS. Once transcripts are processed and available, DN's application fetches the data and posts it to the client's internal infrastructure. The application is also integrated with a continuous monitoring and alerting system that monitors each job and notifies all stakeholders on the status of the jobs.

Digital Nirvana has been providing knowledge solutions and services for customers worldwide. Broadcasters and media companies rely on Digital Nirvana's innovative solutions to improve operations, ensure compliance, reduce costs and protect revenue streams. DN's solutions help broadcasters capture content from multiple sources, create content and publish to various digital platforms while monitoring for quality and compliance. With this rollout, Digital Nirvana is hopeful to scale new heights serving the media & broadcasting industry across the world.

About Digital Nirvana

Since 1996, Digital Nirvana has been empowering customers with innovative knowledge management technologies. By combining media and digital technology expertise, Digital Nirvana makes it possible for organizations to streamline operations and gain competitive advantage with advanced product and service offerings. A comprehensive service portfolio includes media monitoring and analysis, market intelligence and analytics, and learning management services. Digital Nirvana is headquartered in Fremont, California with offices in Hyderabad and Coimbatore, India.

www.digital-nirvana.com

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For more information, contact:

Robin Hoffman Hiren Hindocha

Pipeline Communications Digital Nirvana

277 Valley Way 3984 Washington Blvd., Suite 355

Montclair, NJ 07042 Fremont, CA 94538 4954

917-763-8069 510-226-9000

robinhoffman@pipecomm.com hiren@digital-nirvana.com

www.pipecomm.com www.digital-nirvana.com

Editor's Note: High-resolution product photography is available upon request.

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