
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.
Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.
Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.
What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.
The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.
Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.
AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.
Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.
Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.
NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.
Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.
Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.
RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.
Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).
Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.
Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.
AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.
Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.
Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.
The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.
SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.
AI has enabled unprecedented improvements in video quality, helping set a new
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
05/08/2026
Thomson's Climate Crisis Toolkit for Media in Tanzania is being included in a new virtual library designed to ensure accurate and engaging storytelling arou...
05/08/2026
RSNs, teams, leagues, and streamers explore the present and future of local spor...
05/08/2026
As sports-production workflows generate larger volumes of unstructured data and ...
05/08/2026
Three aspiring broadcasters will contribute on-camera and inside the production ...
05/08/2026
Adam Meeks attends the premiere of his film Union County, an official selection of the 2026 Sundance Film Festival. (Photo by Jemal Countess/Sundance Institut...
05/08/2026
Major discounts, updates & remakes of early VST plug-ins
Steinberg are currently celebrating two significant anniversaries, with this week marking the 30th ...
05/08/2026
Flagship monitor range gains wireless remote control
KRK's flagship studio monitor range has just been upgraded, with three new fifth-generation models ...
05/08/2026
Rohde & Schwarz launches next phase of Airways New Zealand Air Traffic Control s...
05/08/2026
Rohde & Schwarz presents the R&S MP007, a man-portable tactical direction findin...
05/08/2026
Advertisers invested $53.6 million in the retirement sector in the last 12 month...
05/08/2026
Nielsen CMI and Ad Intel data reveals who's visiting IKEA, where else they s...
05/08/2026
Media buyers and sellers can now compare deduplicated campaign reach across computer, mobile, connected TV and linear TV across all measurable CTV publishers in...
05/08/2026
Stranger Things' Leads All Streaming Titles with 23.3 Billion Minutes in Fir...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
QuickLink, the leading provider of award-winning video production and remote guest integration solutions, announces the appointment of Kane Peterson to its Nort...
05/08/2026
XR research reveals marketers believe they have control over production costs, yet budget overruns, campaign delays and creative cutbacks remain commonplace
Se...
05/08/2026
Game On Live Studio Uses Blackmagic Design to Stream Tropical 7s
Brie Clayton August 4, 2026
0 Comments
Every match of world's largest youth rugby...
05/08/2026
Chris Fitzgerald to Head TDC's Experiential Growth
Brie Clayton August 4, 2026
0 Comments
Technical Direction Company promotes Chris Fitzgerald to...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Profuz Digital is set to launch a powerful upgrade to its Profuz LAPIS digital media management platform at IBC this year at Stand 8.A88. France Galop, Canal+ F...
05/08/2026
KRK, a Gibson brand and leader in professional studio monitoring for nearly four decades, launches its new V Series Five Studio Monitors, the latest evolution o...
05/08/2026
Network expansion, continued customer growth and stable financial performance characterized Magyar Telekoms business results for the first half and second quart...
05/08/2026
Wednesday 5 August 2026
The Sky Foundation launches new bursary programme to su...
05/08/2026
Charlie Sheen Launches Mostly Sheenius in Partnership with Red Seat Ventures After Decades as One of the World's Most Recognizable and Interviewed Celebr...
04/08/2026
Live production in the cloud is a growing trend across the industry, and Major L...
04/08/2026
LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...
04/08/2026
In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...
04/08/2026
Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...
04/08/2026
Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...
04/08/2026
Production team streamed more than 750 youth rugby matches using ATEM switchers,...
04/08/2026
Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...
04/08/2026
Twelve projects across four categories recognize collaborative work in productio...
04/08/2026
Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...
04/08/2026
Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...
04/08/2026
New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...
04/08/2026
Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...
04/08/2026
Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...
04/08/2026
Platform updates target cloud-based production, high-density ST 2110 monitoring,...
04/08/2026
Live Media Group will take control of Gravity Media's U.S. mobile-unit fleet...
04/08/2026
Amp-modelling rigs get major upgrade
HeadRush have recently released a major firmware update that brings some powerful new features to their Prime, Core and...
04/08/2026
Generate a choir from a single voice track
Following years of development, Am I Audio have just officially launched their debut plug-in. Created in collabor...
04/08/2026
Official EMT-endorsed reverbs now available to all
Two more of Universal Audio's renowned UAD plug-ins have just gained new native versions that can be ...
04/08/2026
SBS helps Australians understand why every Census counts
Media releases
As Australia prepares for the 2026 Census on Tuesday 11 August, SBS is helping ensur...
04/08/2026
Canada invests in the future of HF communications with Rohde & Schwarz solutions After selection by the Canadian Department of National Defence (DND) as the p...
04/08/2026
Blendkit Expands Beyond Blender
Brie Clayton August 4, 2026
0 Comments
Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino
Blend...