Sony Pixel Power calrec Sony

Decoding How AI-Powered Upscaling on NVIDIA RTX Improves Video Quality

17/07/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.

Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.

Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.

What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.

The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.

Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.

AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.

Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.

Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.

NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.

Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.

Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.

RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.

Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).

Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.

Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.

AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.

Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.

Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.

The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.

SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.

AI has enabled unprecedented improvements in video quality, helping set a new
LINK: https://blogs.nvidia.com/blog/ai-decoded-upscaling/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

21/08/2026

FOX Sports Rolls Out Its Most Ambitious Live Motorsports Production' Ever at IndyCar Freedom 250 GP in DC

A massive deployment of specialty cameras, graphics, and AR will showcase the na...

21/08/2026

Creative Studio Zookeeper Embraces Pinball Motif for West Coast Conference PSA

The West Coast Conference unveiled its new 30-second public service announcement, the latest expression of the Conference's We Rise in the West brand iden...

21/08/2026

ESPN Soft-Launches a New NFL Graphics Package, Scorebug During Thursday Night's Raiders-Texans Preseason Game

New look will serve as the foundation for ESPN's upcoming NFL season and Sup...

21/08/2026

ESPN to Debut Little League Alumni Alt-Cast for 2026 MLB Little League Classic

ESPN will air the ninth annual MLB Little League Classic presented by New York Life on Sunday, August 23, at 7 p.m. ET from Historic Bowman Field in Williamspor...

21/08/2026

His Story Becomes Part of Football History': Dean Grossman Honors His Father Sandy With Pete Rozelle Award Speech

In an emotional acceptance speech in Canton, Grossman celebrated the pioneering ...

21/08/2026

Rapid Flow release miniGRID

Hardware-style timing shifts for software instruments Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...

21/08/2026

Love Synthesizers announce First Love pre-orders

Highly anticipated synthesizer ships in October 2026 Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...

21/08/2026

The Forsytes' Adds Gregg Sulkin & Gabriel Antunes As PBS Masterpiece Series Starts Filming Season 3

Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...

21/08/2026

BBC reveals haunting first look and further casting for The Witch Farm

The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...

21/08/2026

A first look at Edward Bluemel as Hercule Poirot.

The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...

21/08/2026

Inside Euphoria's Editorial Heart: Aaron I. Butler, ACE on craft, collaboration and controlled madness

Our priority was making the best, most powerful, most meaningful story possible,...

21/08/2026

Clear-Com Appoints Venuetech as its Main Partner for the Middle East

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

21/08/2026

Techex Names Stuart Almond as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid Brings Agentic Media Production to IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid brings agentic media production to IBC2026

Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...

21/08/2026

Grass Valley Connects SDI IP and Software as One Unified...

New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...

21/08/2026

Indiana Pacers Selects DAZN As Exclusive Streaming Partner

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Chyron To Showcase Newsroom Advancements At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Broadpeak to Launch Multiview as a Service at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

University of Maryland Deploys Sony FX30 Cameras

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Study: FAST Sports Programming Surges

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Spectrum SportsNet LA Launches in Former Cox Markets

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

ESPN Airs Its Most-Watched WNBA Game

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Wisycom Wireless and DPA Microphones Support Pope Leo XIV...

When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...

21/08/2026

Telestream and ScorePlay Turn Live Sports into Immediate...

Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...

21/08/2026

NUGEN Audio Launches New Post and Producer Subscription P...

NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...

21/08/2026

Join the Screen Currency 2026 Ask Me Anything (AMA) Online

Join the Screen Currency 2026 Ask Me Anything (AMA) Online 20 August 2026 (L-R): Adrian Coates, Grainne Brunsdon, Deirdre Brennan, Rachael Perkins Got questio...

21/08/2026

** MEDIA ALERT ** VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, MAO and More

** MEDIA ALERT ** VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, M...

21/08/2026

Take five with Sophie

Tell us a little bit about your job I'm a Marketing Manager and work across a mix of clients and projects. No two days are ever quite the same, which defini...

21/08/2026

Irish Lottery heist documentary to air on RT

Beat The Lotto dives into the plot behind the 1980s National Lottery scandal 24 August 2026 at 9:35pm on RT One and RT Player Beat The Lotto is the story o...

21/08/2026

The Late Late Toy Show kicks off search for this year's stars

The countdown to the most wonderful night of the year has officially begun! Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...

21/08/2026

New children's series Bellie and Whizz at Big School set to air on RT KIDSjr & RT Player from Monday, 24th August

Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...

20/08/2026

NEP's Summer of Soccer Didn't End at World Cup: 1,100+ Domestic Productions Follow the Final

From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...

20/08/2026

SVG GameDay, Ep. 27: San Jose Sharks' Emily Garner - Production Tales From the Shark Tank

In-venue and creative video staffers at the professional and collegiate level ha...

20/08/2026

IBC 2026: Veritone To Showcase Enterprise AI and Media Supply Chain Automation

At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...

20/08/2026

Telestream and ScorePlay Partner to Connect Live Sports Ingest with Media Management

Telestream and ScorePlay have announced a partnership combining Telestream's...

20/08/2026

Grand Slam of Curling and Rock League Sign Multi-Year Deal with ESPN

The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...

20/08/2026

Nielsen Announces Measurement Enhancements Ahead of Fall TV Season

Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...

20/08/2026

ORF Deploys Net Insight Nimbra Platform for Nationwide IP Contribution Network

Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...

20/08/2026

2026 US Open Launches Fan Activations Across New York City

The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13. We...

20/08/2026

Bridge Technologies Adds TS Playout to VB330 and VB220 Monitoring Probes

Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71). The fe...

20/08/2026

IBC 2026: ENCO To Showcase AI and Automation Solutions

ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...

20/08/2026

IBC 2026: MultiDyne MRMC To Exhibit for First Time as Part of MultiDyne Organization

MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...

20/08/2026

IBC 2026: Chyron Showcases Newsroom Workflow Solutions

Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...

20/08/2026

Spectrum SportsNet LA Now Available to Customers in Former Cox Markets

Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...

20/08/2026

IBC 2026: swXtch.io Launches Expanded SRT Distribution and Native Multicast Services

swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...

20/08/2026

Transformation Church Deploys Riedel Artist Intercom System

Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...