Sony Pixel Power calrec Sony

Decoding How AI-Powered Upscaling on NVIDIA RTX Improves Video Quality

17/07/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.

Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.

Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.

What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.

The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.

Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.

AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.

Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.

Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.

NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.

Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.

Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.

RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.

Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).

Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.

Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.

AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.

Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.

Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.

The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.

SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.

AI has enabled unprecedented improvements in video quality, helping set a new
LINK: https://blogs.nvidia.com/blog/ai-decoded-upscaling/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

01/09/2026

IBC 2026: Bridge Technologies Adds Blackmagic IP10 Support to VB440 Production Probe

Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...

01/09/2026

DAZN to Acquire EverPass Media to Expand U.S. Commercial Venue Distribution

DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...

01/09/2026

Kalshi Named Official Prediction Market Partner of the US Open

The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...

01/09/2026

IBC 2026: MASV to Showcase Sports Video Transfer Workflows

MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...

01/09/2026

IBC 2026: FingerWorks Telestrators Partners with Broadcast Rental for European Distribution

FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...

01/09/2026

IBC 2026: FOR-A Expands viztrick AiDi into Two Dedicated Products

FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...

01/09/2026

Sony Launches Live TV on PS5 with Free Ad-Supported Streaming in the U.S.

Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...

01/09/2026

Friedrichstadt-Palast Installs Riedel Production Infrastructure

Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...

01/09/2026

IBC 2026: Arkona Partners with BFE for Arkona-Branded Control Panels

Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...

01/09/2026

Cricket Australia Launches Cricket TV Streaming Service on Eluvio Platform

Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...

01/09/2026

Eluvio Selected to Power Pasifika+ Streaming Service for Pacific Island Communities

Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...

01/09/2026

Layercake Names Jon Marquard as Director/Chairperson

Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...

01/09/2026

Gravity Media Extends Powercor Stawell Gift Broadcast Agreement Through 2031

Gravity Media has announced a multi-year renewal of its agreement with Stawell Gift Event Management to produce the complete broadcast of the Powercor Stawell G...

01/09/2026

IBC 2026: Beam Dynamics Makes Debut with License Intelligence Module

Beam Dynamics will exhibit at IBC2026 for the first time (Stand 14.FT29, Hall 14), introducing License Intelligence, a new module for managing software licenses...

01/09/2026

ZOO Digital Selects Interra Systems BATON for File-Based Quality Control

Interra Systems has announced that ZOO Digital has selected BATON for file-based quality control across its media workflows. ZOO Digital delivers localized ente...

01/09/2026

IBC 2026: Bridge Technologies Deploys VB330 Monitoring at Sunrise

Bridge Technologies has announced the deployment of its VB330 monitoring probe at Sunrise, supporting the Swiss telecommunications provider's IP-based telev...

01/09/2026

Riedel Expands Coach Communications Partnership with Scottish Rugby Union

Riedel Communications has announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union, now entering its third se...

01/09/2026

Behind The Mic: Football Season Approaches, as Networks Name On Air Talent for NFL, College Broadcasts

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

01/09/2026

IBC 2026: SMPTE Brings Full-Day Software-Defined Infrastructure Roadshow

SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, th...

01/09/2026

Sound Particles & SOS Webinar: John Warhurst

Inside the Music and Sound of Michael Sound Particles have announced an upcoming webinar with John Warhurst, the Academy Award- and BAFTA-winning supervisin...

01/09/2026

Roland launch FP-40 piano & Piano Sphere app

Piano offers tutorials, lessons & feedback via app Roland have just launched a new digital piano that integrates with a mobile app in an effort to encourage...

01/09/2026

Trinnov Nova goes immersive

Update introduces 7.1.4 support via Dante Trinnov have just announced a software update that will allow Nova units with eight licensed Optimizer channels to...

01/09/2026

SBS secures exclusive rights to FIFA World Cup 2030

SBS secures exclusive rights to FIFA World Cup 2030 1 September, 2026 Media releases Major sports rights deal ensures all Australians will be able to view...

01/09/2026

SBS announces the launch of outcomes-based measurement across its network

SBS announces the launch of outcomes-based measurement across its network 1 September, 2026 Media releases New offer sees national broadcaster put outcomes...

01/09/2026

Revealed: The Booster Economy' how $140bn+ in everyday inheritances' is funding the lifestyles of the next generation

Revealed: The Booster Economy' how $140bn+ in everyday inheritances'...

01/09/2026

SBS census explorer to provide new insights into contemporary Australia

SBS census explorer to provide new insights into contemporary Australia 1 September, 2026 Media releases The 2026 Census Explorer will give marketers new i...

01/09/2026

SBS and oOh!media launch exclusive SBS News content partnership across office, airports and universities

SBS and oOh!media launch exclusive SBS News content partnership across office, a...

01/09/2026

SBS offers marketers greater reach with extension into outdoor, creator economy and retail

SBS offers marketers greater reach with extension into outdoor, creator economy ...

01/09/2026

SBS and The Guardian join forces to supersize sustainability challenge for 2027

SBS and The Guardian join forces to supersize sustainability challenge for 2027 1 September, 2026 Media releases SBS Media and Guardian Australia have join...

01/09/2026

SBS goes deeper in 2027 with provocative Australian documentaries, star-studded global drama, and unmissable events

SBS goes deeper in 2027 with provocative Australian documentaries, star-studded ...

01/09/2026

Amazon MGM Studios commission thriller based on Stephen King short story, Crouch End

Amazon MGM Studios have commissioned a new thrilling 6-part drama, Crouch End, b...

01/09/2026

Nielsen Announces New Local Methodology Enhancements

New York August 31, 2026 Nielsen is announcing four new local methodology enhancements that will be activated into Local TV currency data starting today, Au...

01/09/2026

Broadcasters Gain Flexibility in Pursuit of 5G Multicasting

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Winning the Fight Against Churn

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

How Multiviewers Are Evolving Into Information Hubs'

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

IBC2026: New Audio Tools on Tap from Telos Alliance

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

SMPTE Roadshow to Examine Media Infrastructure at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Roku Debuts Its First 4K OLED TVs

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Mark Vinten Joins ASG's Audio and Postproduction Team

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Pronology Introduces New StreamFile Core Capabilities at...

Pronology, a developer of cutting-edge broadcast workflow solutions, showcases the newest capabilities for its StreamFile Core platform at the 2026 IBC Show (S...

01/09/2026

PROTON Unveils Next-Generation FLEXY Camera at IBC 2026

PROTON Unveils Next-Generation FLEXY Camera at IBC 2026 Brie Clayton September 1, 2026 0 Comments 10-metre serialised coax unlocks new perspectives an...

01/09/2026

Hulu Drama The Season Graded with DaVinci Resolve Studio

Hulu Drama The Season Graded with DaVinci Resolve Studio Brie Clayton September 1, 2026 0 Comments Senior Colorist Mark Kueper of Picture Shop crafts ...

01/09/2026

Pluxbox Launches CoreOC to Transform Mission-Critical Media Operations

Pluxbox Launches CoreOC to Transform Mission-Critical Media Operations Brie Clayton September 1, 2026 0 Comments A vendor-agnostic operational control l...

01/09/2026

Layercake Appoints Former FOX SPORTS and Network Ten COO...

Layercake, the company behind the intelligent media workflow platform Streamcake, today announced the appointment of Jon Marquard as Director and Chairperson. T...

01/09/2026

Actus Digital Unveils the Future of Broadcast Monitoring...

Actus Digital, a LiveU company, will unveil the next generation of its Actus X platform at IBC2026 on LiveUs Stand 7.C24, demonstrating how broadcasters can sim...

01/09/2026

Studio Automated and Egripment Power the Tactical Feed fo...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, delivered transformational technology a...

01/09/2026

OTV turns to Quortex to replace legacy video hardware

Quortex, the intelligent video technology company carved out from Synamedia by Lumine Group, today announced that Odisha Television Network (OTV), the leading r...