
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.
Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.
Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.
What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.
The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.
Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.
AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.
Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.
Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.
NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.
Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.
Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.
RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.
Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).
Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.
Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.
AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.
Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.
Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.
The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.
SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.
AI has enabled unprecedented improvements in video quality, helping set a new
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
22/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/06/2026
Xilica today announced the release of Dynamic Voice Lift, a new feature in Xilica Designer v4.12 that brings adaptive speech reinforcement to large meeting spac...
22/06/2026
The next era of AI will not be defined by compute alone. Its growth will be dete...
22/06/2026
Mission, Vision and Veritas - new Los Alamos National Laboratory (LANL) supercom...
22/06/2026
At the ISC conference running in Hamburg this week, NVIDIA is introducing new so...
22/06/2026
For the past two years, the U.S. National Science Foundation's National Arti...
22/06/2026
JUPITER, Europe's first exascale supercomputer at Germany's Forschungszentrum J lich, runs on NVIDIA Grace Hopper Superchips and NVIDIA Quantum-X800 Inf...
21/06/2026
To call the 2026 FIFA World Cup a big undertaking would be a big understatement....
21/06/2026
New series now live on Udemy
Regular SOS contributor and Cubase workshop columnist John Walden has just released a new Cubase video course that is now avail...
21/06/2026
Hot tubs sit at about 38 to 40 degrees Celsius, warm enough that most people can only soak for about 15 minutes. NVIDIA's newest AI servers can run their co...
21/06/2026
Sunday 21 June 2026
Sky announces immersive documentary series The Wargame
The Wargame first looks
ZIP (2MB)
Sky today confirms the commission of The Wargam...
20/06/2026
New add-on creates doubles & vocal stacks
IK Multimedia's latest ReSing add-on kits the innovative software out with the ability to automatically genera...
20/06/2026
What exactly is Apogee Control V3?
Control V3 is a new mixer application that controls Apogee interfaces. The new hit feature is that V3 finally allows for...
19/06/2026
Split compound eases operational challenges at Shinnecock Hills Golf Club...
19/06/2026
North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...
19/06/2026
Company launch comprehensive mix-comparison tool
The Him DSP are a plug-in company founded by The Him, an EDM DJ and producer who has amassed over half a bi...
19/06/2026
Major Sampler upgrades introduced
The latest version of Bitwig's DAW software has just entered public beta testing, and is available now for all users w...
19/06/2026
Four times the power of their predecessors
Akai Pro have just introduced upgraded versions of two of their popular standalone MPC systems, kitting them out ...
19/06/2026
Data from May shows seasonal outdoor trends triggers lower viewing
Warsaw, Pola...
19/06/2026
Buttons is best control system in the rAVe Best of Infocomm Awards 2026...
19/06/2026
Mavis Studio Makes iPad Production More Powerful
Brie Clayton June 19, 2026
0 Comments
InfoComm update brings new NDI Preview, PTZ control, USB audio ...
19/06/2026
Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design
Brie Clayton June 19, 2026
0 Comments
New narrative projects rely on DaVinci Reso...
19/06/2026
How to Run the Original 1993 After Effects
Graham Quince June 19, 2026
0 Comments
How to the original After Effects v1 in an emulator, and you don'...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
SMPTE , the home of media professionals, technologists and engineers, has announced that its entire Standards catalog is now freely available to the global medi...
19/06/2026
nsign, the digital signage SaaS platform built around its core principle of Simplify Complexity, has announced a partnership with BrightSign , expanding the dep...
19/06/2026
Visual Productions announces the availability of its new RdmRelay2 at InfoComm 2026 (ACT Entertainment, Booth N6813). A networked, four-channel DMX relay, it is...
19/06/2026
Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Clou...
19/06/2026
Immersive Studio Metaverse Stage Innovates Storytelling with URSA Cine Immersive
Brie Clayton June 18, 2026
0 Comments
Two new narrative short films c...
19/06/2026
Friday 19 June 2026
How to watch the 2026/27 Premier League season on Sky Sports
Which matches are Sky Sports showing on the 2026/27 Premier League opening we...
19/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and FilmLight API Wednesday 8 July, 5pm onwards
Firehouse: DCTV, 87 Lafayette St, Ne...
19/06/2026
Lab studies explain how new cancer drug works as it enters patient testing Immunologists at Scripps Research show how a new, experimental drug revives immune ce...
18/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
18/06/2026
PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...
18/06/2026
IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...
18/06/2026
InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...
18/06/2026
FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...
18/06/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
18/06/2026
The International Federation of American Football (IFAF) and TMRW Sports have an...
18/06/2026
AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...
18/06/2026
ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...
18/06/2026
FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...
18/06/2026
InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...
18/06/2026
As media companies look to deliver more live, VOD, and snackable sports content ...
18/06/2026
Top L-R: Take Me Home, The Lake
Bottom L-R: TheyDream, Union County
Free Summer Screening Series Announced
Screenings for the Local Utah Community at...