Sony Pixel Power calrec Sony

Decoding How AI-Powered Upscaling on NVIDIA RTX Improves Video Quality

17/07/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.

Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.

Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.

What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.

The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.

Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.

AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.

Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.

Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.

NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.

Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.

Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.

RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.

Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).

Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.

Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.

AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.

Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.

Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.

The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.

SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.

AI has enabled unprecedented improvements in video quality, helping set a new
LINK: https://blogs.nvidia.com/blog/ai-decoded-upscaling/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

22/10/2026

IBC calls for Challenge submissions for 2027 Accelerator...

IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...

22/10/2026

Odido selects Synamedia Go to power its next-generation s...

Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...

22/10/2026

Broadcasters Foundation of America Expands Aid to Broadcasters in Need

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Carr Warns Broadcasters Against Reporting Fake' Polls

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Clear-Com Unveils Mentrix Panel at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Gray Media, Triple B Media, SWAC to Collaborate on Sports Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

22/10/2026

Scripps Research names Ron Burkle chair of its Board of Directors

LA JOLLA, CA-Scripps Research today announced that Ron Burkle, founder and managing partner of The Yucaipa Companies, has been named chair of its Board of Direc...

22/10/2026

Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderbolt 5

Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderb...

22/10/2026

Blackmagic Design Announces Special Pricing for DaVinci Resolve Studio

Blackmagic Design Announces Special Pricing for DaVinci Resolve Studio Brie Clayton October 21, 2026 0 Comments Now customers can upgrade to the power...

22/10/2026

Dr Marie Cassidy Investigates Ireland's Last Witch Trial in new documentary

Former State Pathologist Dr Marie Cassidy brings a scientific perspective to Ireland's last witch trial in a new one-hour documentary airing Thursday 29 Oct...

22/10/2026

Cloud Deployment Incoming: Call of Duty: Modern Warfare 4' Arrives on GeForce NOW

Lock in and load out this GFN Thursday. Call of Duty: Modern Warfare 4 arrives o...

21/10/2026

Young Journalist Award 2026: final three revealed

Three investigative journalists have been chosen as the finalists for the 2026 Thomson Foundation Young Journalist Award. The successful candidates from Nigeria...

21/10/2026

SVG Students To Watch: Gibson Hirt, University of Maryland

The lifelong Terps fan is making the most of his dream school, producing and directing broadcasts while gaining professional reps across the Washington, DC, spo...

21/10/2026

University of Washington Brings Four-Control-Room IP Production Facility Online With Grass Valley

University of Washington Intercollegiate Athletics has brought its new Sundodger...

21/10/2026

Pac12 Names Harry Hardy as Conferences FirstEver Chief Commercial & Growth Officer

The Pac 12 has appointed its first ever Chief Commercial & Growth Officer, compl...

21/10/2026

A Modern Field of Dreams: Inside the Video Technology Powering Northwestern's New Ryan Field

The Wildcats' $875 million home blends an intimate 35,000-seat design with 3...

21/10/2026

GForce relaunch with new website, subscriptions & freebies

M-Tron Select & Axxess free until 1 December 2026 Soft synth gurus GForce Software have just announced that they are relaunching with updated branding, a fr...

21/10/2026

DDMF release OberComp

A simplified approach to multiband compression DDMF's latest plug-in has been designed to simplify the process of applying multiband compression, and in...

21/10/2026

Arturia expand MiniFreak with new 49-key version

Full-size keys, more controls and XYZ touch matrix. Arturia have announced the release of MiniFreak 49, a larger version of their six-voice hybrid synthesiz...

21/10/2026

SBS appoints Kathryn Fink as Chief Content Officer in new executive structure

SBS appoints Kathryn Fink as Chief Content Officer in new executive structure 21 October, 2026 Media releases SBS has announced a new executive structure a...

21/10/2026

LAUNCH Mentorship Program Applications Close Oct. 30

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

Parks: More Internet Households Are Watching Live Events or Sports Via On-Demand Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

NBA Begins Season with NBC Blitz

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

Clear-Com Debuts Mentrix Flex Panel at NAB Show New York

Clear-Com is debuting the Mentrix panel at NAB Show New York (Booth 739) today. Combining physical controls with a touchscreen interface, Mentrix is designed ...

21/10/2026

Amagi and Sistemas de Video Comunicacion SA Announce Stra...

Amagi, the media industry cloud company, today announced a strategic partnership with Sistemas de Video Comunicaci n S.A. (SVC) to expand access to its cloud-ba...

21/10/2026

Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual Video Production

Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual V...

21/10/2026

Mayday Parade Music Video Shot with Blackmagic PYXIS 12K

Mayday Parade Music Video Shot with Blackmagic PYXIS 12K Brie Clayton October 20, 2026 0 Comments Multi scale sensor allows DP to capture 12K, 8K and ...

21/10/2026

USS Defiant Pulse Phasers in After Effects - No Plugins!

USS Defiant Pulse Phasers in After Effects - No Plugins! Graham Quince October 20, 2026 0 Comments I love the USS Defiant from Star Trek: Deep Space N...

21/10/2026

FEMA Outlines Expectations for National EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

NVIDIA Open Models Power a New Wave of European Public Sector Projects

Governments need modern solutions to serve the public while keeping sensitive information under their control. Open models provide a path forward, letting gove...

21/10/2026

Pioneers Across Europe Deploy NVIDIA Earth-2 Open Models to Power Real-World Weather and Climate Prediction

Weather forecasts shape more than daily plans; timely weather information is cru...

21/10/2026

NVIDIA Transforms European Retail, From Digital Discovery to Physical Operations

European retailers are using open models and physical intelligence across use cases - from a commerce platform cutting inference costs by 90% to to a fulfillmen...

21/10/2026

How Companies Are Using NVIDIA DSX to Break the Power Bottleneck

Companies around the world are building on the NVIDIA DSX AI Factory Platform to plan, simulate and run the grid and the AI factory as one system, from the subs...

21/10/2026

NVIDIA Cosmos Opens New Tools to Train, Evaluate and Deploy World Models

To help developers rapidly build world models, which help physical AI systems understand and simulate the real world, NVIDIA has expanded the Cosmos platform wi...

21/10/2026

Leading European Financial Services Organizations Embrace Open Models to Build Proprietary Intelligence

At GTC Berlin, banks, payment companies and financial data providers are showing...

21/10/2026

U confirms celebrity line-up for Stacey Dooley Sleeps Over seventh series

Stacey Dooley Sleeps Over returns for a seventh series in 2027, with Stacey Dooley MBE getting exclusive access to the homes and lives of Kerry Katona, Lauryn G...

21/10/2026

UKTV expands FAST portfolio with eight new channels

Expansion builds on broadcasters successful FAST launch and grows portfolio to 12 channels New channels dedicated to iconic brands including Top Gear, EastEnde...

21/10/2026

Comscore Launches New Monthly Report Highlighting Ad Exposure Figures Across Television Viewing Platforms

Comscore Launches New Monthly Report Highlighting Ad Exposure Figures Across Tel...

21/10/2026

Saorsat is closing in early 2028

Since 2012, Saorsat has provided coverage in areas where Saorview reception may be challenged. Services from RT , TG4 and Oireachtas TV are currently available ...

21/10/2026

NVIDIA Confidential Computing Expands, Enabling Frontier Model Builders to Securely Scale Across Global Infrastructure

NVIDIA builds tools to enable safe agents across the stack. The NVIDIA OpenShell...

21/10/2026

NVIDIA cuDSS Now Generally Available to Accelerate Engineering and Scientific Simulations

NVIDIA cuDSS, launched today in general availability, is an NVIDIA CUDA-X librar...

21/10/2026

Europe's Industrial Leaders Reinvent Engineering and Manufacturing With NVIDIA

To increase productivity, accelerate innovation and create new opportunities for...

21/10/2026

NVIDIA Cloud Partners Scale Across Europe - Sovereign, Open and Built for Safe AI Agents

Demand from AI-natives is pulling the European AI cloud ecosystem forward faster...

21/10/2026

Google Cloud and NVIDIA Announce General Availability of NVIDIA Vera Rubin Infrastructure

General availability of the instances is coming next month, with planned expansi...

21/10/2026

Bringing the Spark to Europe: Local Intelligence Powers Next Wave of Agents

At GTC Berlin, NVIDIA is showcasing its full lineup of local AI hardware. RTX Spark, which launched last week, powers personal agents on Windows PCs; DGX Spark ...

20/10/2026

ESPN Is Bringing Its Funday Football' Animated Alternate Broadcast Series to Super Bowl LXI, and This Time It's Star Wars' Themed

Sony's Beyond Sports technology will power real-time animation of the game, ...

20/10/2026

NBA App Adds Game Pulse, Ai-Based Chat Feature to Keep Fans Tuned In

The NBA is putting on a full-court press when it comes to digital offerings this year, and that includes some great new features on the NBA App as well as a new...

20/10/2026

Op-Ed: AI Is Making It Cheaper To Build. Sports Needs To Make It Cheaper To Learn

Testing what works is an important part of developing successful fan engagement....