Sony Pixel Power calrec Sony

Decoding How AI-Powered Upscaling on NVIDIA RTX Improves Video Quality

17/07/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.

Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.

Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.

What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.

The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.

Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.

AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.

Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.

Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.

NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.

Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.

Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.

RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.

Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).

Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.

Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.

AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.

Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.

Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.

The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.

SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.

AI has enabled unprecedented improvements in video quality, helping set a new
LINK: https://blogs.nvidia.com/blog/ai-decoded-upscaling/...
See more stories from nvidia

Most recent headlines

26/11/2025

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Featuring NFL, NBA, and Golf

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...

26/11/2025

Inside the Archives: Winter Is in the Air and in Our Festival Films

A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...

26/11/2025

10 Book Podcasts You Can't Miss

Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...

26/11/2025

JioStar and Nielsen Unveil Breakthrough Cross-Screen MeasurementStudy, Redefining Advertising Effectiveness in Live Sports

Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...

26/11/2025

ITN Deploys IP-Based Production Control Room

LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....

26/11/2025

YouTube TV, TelevisaUnivision End Lengthy Blackout

MIAMI TelevisaUnivision has announced a new multi-year distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...

26/11/2025

OpenDrives Bridges the Gap Between IT and Creatives with...

OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...

26/11/2025

Disguise to Showcase Future of Event Visuals at LDI 2025

Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...

26/11/2025

HighField AI Expands Global Channel Partner Network to Ac...

HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...

26/11/2025

Mono Streaming selects PlayBox Neo to manage English Prem...

As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...

26/11/2025

Bell Centre arena in Montreal elevates fan experience wit...

Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...

26/11/2025

Vizrt launches AI-powered advances for speed and accuracy...

Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...

26/11/2025

ITN Launches Low-Latency IP Control Room Powered by Teche...

ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...

26/11/2025

Ikegami Maintains Initiative in Broadcast Systems Develop...

Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...

26/11/2025

Fubo, NBCUniversal Trade Barbs in Carriage Dispute

Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....

26/11/2025

Global Sports Rights Spending to Top $78 Billion in 2030

LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...

26/11/2025

Vubiquity Earns AWS Media & Entertainment Competency Status

LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...

26/11/2025

Comcast Pays $1.5 Million to Settle FCC Data Breach Probe

WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...

26/11/2025

Berklee Named to the Hollywood Reporters Top Music Schools List

Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...

26/11/2025

YouView Achieves Greenly Gold Certification for Sustainability

YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025 YouView is proud to announce a Gold Certification award from Greenly for our perform...

26/11/2025

Netflix Deepens Partnership with Taiwan's 62nd Golden Horse Film Festival, Launches New Talent and Storytelling Initiatives

Back to All News Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...

25/11/2025

Tracy Bonareri Onchoke: Winner, Young Journalist Award 2025

Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025. The 26-year-old-sele...

25/11/2025

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES Network

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...

25/11/2025

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, Cost-Effective Alternatives

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...

25/11/2025

Analysis: Is Baller League Really the Future of Sport?

Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large Tuesday, November 25, 2025 - 10:10 Print This Story With KSI on...

25/11/2025

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale Events with SOS Global

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...

25/11/2025

SVG Summit 2025 Preview: SVG Women's Sports Workshop

SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay Tuesday, November 25, 2025 - 10:27 am Print This Story | Subscribe Story Highlig...

25/11/2025

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of the CDN and Prioritizing Throughput

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...

25/11/2025

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as the Primary Angle and More Madden Elements

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...

25/11/2025

Sauna Is an Intimate Exploration of Queer Love and Identity

Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...

25/11/2025

5 Reasons to Try Spotify Premium This Holiday Season

The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...

25/11/2025

New Study Reveals Australians Love Discovering New Music

Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...

25/11/2025

Why Use a SIM Card With The SNYPER-5G

Applicable Products Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...

25/11/2025

Lionsgate and Nielsen expand partnership to deliver first-ever combined FAST channel and digital network measurement

Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...

25/11/2025

AP Switches to DaVinci Resolve Studio for Global News Production

FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....

25/11/2025

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris Pineyro

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...

25/11/2025

Traditional TV Players Gained Viewers in October: Nielsen Gauge

NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...

25/11/2025

Tower Products CEO Jim Veltrie to Retire Dec. 30

SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...

25/11/2025

Sinclair Makes Unsolicited Bid to Buy Scripps at $7 a Share

Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...

25/11/2025

VEON's QazCode and MeetKai Sign Agreement to Power National LLM Training and Local-Language Agentic Services Across VEON Markets

25 Nov 2025 VEON's QazCode and MeetKai Sign Agreement to Power National LLM...

25/11/2025

UKTV acquires three shows from Paramount Global Content Distribution for U, U&W and U&alibi

UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...

25/11/2025

Will Sharpe, Paul Bettany and Gabrielle Creevy star in a spectacular five-part event series Amadeus: Full Trailer Released

A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...

25/11/2025

Bradford Young named 2025 FilmLight Colour Awards Jury President'

Article courtesy of Cinematography World Read the article FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...

25/11/2025

Correccin de color en Chespirito: Sin Querer Queriendo

Article courtesy of Prensario Read the article La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...

25/11/2025

Nosferatu,' Sinners,' The Studio' and Severance' Colourists Nominated for FilmLight Colour Awards

Article courtesy of The Hollywood Reporter Read the article The awards, celebr...

25/11/2025

Harbor rolls out Nara globally

Article courtesy of Televisual Read the article Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...

25/11/2025

ARTONE FILM integrates Baselight M

Article courtesy of Digital Media World Read the article ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...

25/11/2025

Inside the Secret World of Hollywood's Master Colourists

Article courtesy of The Hollywood Reporter Read the article Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...

25/11/2025

FilmLight Colour Awards The Winners

Article courtesy of Deadline Read the article The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...