Sony Pixel Power calrec Sony

Decoding How AI-Powered Upscaling on NVIDIA RTX Improves Video Quality

17/07/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.

Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.

Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.

What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.

The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.

Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.

AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.

Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.

Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.

NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.

Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.

Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.

RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.

Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).

Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.

Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.

AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.

Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.

Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.

The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.

SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.

AI has enabled unprecedented improvements in video quality, helping set a new
LINK: https://blogs.nvidia.com/blog/ai-decoded-upscaling/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

17/01/2026

Lightware and Google enhance meeting room flexibility wit...

Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...

17/01/2026

Clear-Com Partners with NETGEAR to Deliver OEM Networking...

Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...

17/01/2026

QuickLink Expands US Reach With Midwich Distribution

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...

17/01/2026

NUGEN Audio Launches the Next Evolution of MasterCheck

NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...

17/01/2026

BHV Introduces Pro AV Market to SportsBox at ISE 2026

BHV has announced that it will highlight its new SportsBox remote vision mixer and picture processor at ISE in Booth #4H900 marking its official introduction in...

17/01/2026

Clear-Com Reveals New 4-Channel HelixNet Beltpack and Adv...

Clear-Com will return to ISE 2026 to demonstrate its latest intercom solutions for broadcast, live production, and AV professionals. Exhibiting at Stand #4P700...

17/01/2026

Grass Valley Brings Scalable Creative Freedom to Broadcas...

Grass Valley, a leading provider in live production solutions, will exhibit at ISE 2026 in Barcelona from February 3 6, presenting its vision for how modern Bro...

17/01/2026

Utelogy Advances AI and Cloud-First Innovation at ISE 202...

Utelogy Corporation, the global leader in connected workplace management, monitoring, control, automation and analytics closes out a record-breaking 2025. The c...

17/01/2026

FOR-A Europe to Demonstrate Broadcast and Pro-AV Converge...

FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase its innovative production solutions at ISE 2026 ...

17/01/2026

Tim Jackson Appointed Sr Director of Sales and Business D...

Techex, the UK-based expert in live video solutions over IP and cloud, today announced that Tim Jackson has joined the company as Senior Director of Sales and B...

17/01/2026

Redflag AI Joins Akamais New ISV Catalyst Program as the...

Redflag AI, an AI-powered content protection platform, and Akamai, the cybersecurity and cloud computing company that powers and protects business online, today...

17/01/2026

Encompass Digital Media Strengthens Global Operations wit...

Encompass Digital Media has today announced the appointment of David Hunter as Chief Operating Officer (COO). As a highly respected technology and operations le...

17/01/2026

Glensound highlights quality practicality and innovation...

Glensound is set to showcase its audio and intercom solutions supporting broadcast, live events and professional AV environments at ISE 2026 (stand 7H800, Fira ...

17/01/2026

Matrox Video Showcases New AV-over-IP Capabilities Drivin...

As Matrox Video marks its 50th year of innovation, the company will use ISE 2026 to showcase the latest advancements across its AV-over-IP ecosystem, highlighti...

17/01/2026

Hollywood Professional Association Unveils 2026 HPA Award...

The Hollywood Professional Association (HPA) today announced the nominees for the 2026 HPA Awards Innovation & Technology, marking an expanded evolution of the ...

17/01/2026

Sinclair Asks FCC to Approve Nexstar/Tegna Deal

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/01/2026

From Berlin to London: Amazon Prime Video Delivers NBA Europe Games to Global Audience

From Berlin to London: Amazon delivers NBA Europe games for an international aud...

16/01/2026

How Vizrt, TriCaster Helped Harvard Athletics Embrace Vertical Video and More to Serve Fans

How Vizrt, TriCaster Helped Harvard Athletics Embrace Vertical Video and More to...

16/01/2026

SVG GameDay, Ep. 1: PMY Group's Mike Bonner

SVG GameDay, Ep. 1: PMY Group's Mike BonnerThe longtime industry veteran provides insight into his approach to producing live eventsBy Kristian Hern ndez, S...

16/01/2026

Attacking the Pin: Inside the PGA TOUR's Replay Remodel With Hawk-Eye Innovations

Attacking the Pin: Inside the PGA TOUR's Replay Remodel With Hawk-Eye Innova...

16/01/2026

Back to Unrivaled: TNT Sports Reconnects With Mediapro for the League's Sophomore Season

Back to Unrivaled: TNT Sports Reconnects With Mediapro for the League's Soph...

16/01/2026

FloSports Orchestrates Mega Weekend Spotlighted by Chili Bowl Nationals, UCA & UDA College Nationals

FloSports Orchestrates Mega Weekend Spotlighted by Chili Bowl Nationals, UCA & U...

16/01/2026

Sundance Institute Names 2026 Screenwriters Lab and Screenwriters Intensive Fellows

Eleven Projects to Be Developed at Annual January Screenwriters Lab; Nine Projec...

16/01/2026

5 Audiobooks to Help You Level Up in 2026

The start of a new year brings fresh possibilities. Whether you're diving in with big goals or simply setting new intentions, audiobooks can bring inspirati...

16/01/2026

1 Year In: How Creators Are Growing Their Shows and Connecting With Audiences Through the Spotify Partner Program

In 2025 we launched the Spotify Partner Program to give creators more ways to tu...

16/01/2026

NAB Spokesman Alex Siciliano to Depart

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/01/2026

Marshall Electronics Showcases the VMV 402 3GSH Seamless...

Marshall Electronics is showcasing its VMV-402-3GSH Seamless 4X Switch at ISE 2026 (Booth 4N900). Designed for presentation systems, control rooms and remote pr...

16/01/2026

HPA Announces Innovation & Technology Award Nominees

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

16/01/2026

Graduate Spotlight: Nadia Castagna

Graduate Spotlight: Nadia Castagna The educator, who grew up in Rochester, New York, shares how she went from Berklee to collaborating on meaningful programs ...

16/01/2026

Culinary Class Wars' Returns for Season 3, Raising the Stakes With a Team-Based Showdown

Back to All News Culinary Class Wars' Returns for Season 3, Raising the St...

15/01/2026

Milano Cortina 2026: OBS CEO Yiannis Exarchos Previews Production Innovations

Milano Cortina 2026: OBS CEO Yiannis Exarchos Previews Production InnovationsFirst Person View drones, AI-based tech target greater fan engagement, efficiencyBy...

15/01/2026

Clever With Cameras: Bringing the Drama of the 2026 ISU European Figure Skating Championships to Viewers with Sunset+Vine

Clever with cameras: Bringing the drama of the 2026 ISU European Figure Skating ...

15/01/2026

No Stranger to Ice: Host Broadcaster Sunset+Vine on Pressure and Planning for the 2026 ISU European Figure Skating Championships

No stranger to ice: Host broadcaster Sunset Vine on pressure and planning for th...

15/01/2026

SVG Campus Shot Callers: Leah Gill, Associate Athletic Director, Digital Media, University of Tennessee at Chattanooga

SVG Campus Shot Callers: Leah Gill, Associate Athletic Director, Digital Media, ...

15/01/2026

National Sports Broadcaster Perspectives: What to Expect in Production in 2026

National Sports Broadcaster Perspectives: What to Expect in Production in 2026Leaders from ESPN, FOX Sports, Netflix, and Warner Bros. Discovery share their pro...

15/01/2026

From Berlin to London: Amazon Delivers NBA Europe Games for an International Audience

From Berlin to London: Amazon delivers NBA Europe games for an international aud...

15/01/2026

Sundance Institute Appoints David Linde as CEO

LOS ANGELES, CA, January 15, 2026 - The nonprofit Sundance Institute today announced the appointment of David Linde as Chief Executive Officer. Linde will assum...

15/01/2026

Excellent training at SGL Carbons Bonn site

The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...

15/01/2026

SGL Carbon and BMW Group receive JEC Innovation Award for Natural Fiber Composites Project

The JEC Composites Innovation Awards annually honor the most innovative and ambi...

15/01/2026

SGL Carbon signs long-term supply agreement with X-energy

X-energy Reactor Company, LLC ( X-energy ) and SGL Carbon LLC ( SGL ) have signed a 10-year framework agreement to provide graphite for the deployment of X-ener...

15/01/2026

Versant Completes Acquisition Of Free TV Networks

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

House Oversight Hearing on FCC Puts Chair in Spotlight

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Radiant Media Player, Cloud DRM Partner on Integration

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Telycam to Showcase New Mix One Video Switcher at ISE 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Pliant Names Adam Grede as Regional Sales Manager

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

NFL Wild Card Games Score With Viewers

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...