
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.
Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.
Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.
What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.
The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.
Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.
AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.
Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.
Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.
NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.
Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.
Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.
RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.
Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).
Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.
Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.
AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.
Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.
Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.
The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.
SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.
AI has enabled unprecedented improvements in video quality, helping set a new
North America Stories
13/11/2025
Versant Announces USA Sports as New Brand for Sports PortfolioBy SVG Staff
Thursday, November 13, 2025 - 6:15 am
Print This Story | Subscribe
Story Highli...
13/11/2025
SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport an...
13/11/2025
REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and ...
13/11/2025
SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race...
13/11/2025
Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 ConferencePac-12 Enterprises will produce all USA Network games in partnership with USA Spor...
13/11/2025
NBCU To Launch New NBC Sports Network on Nov. 17By SVG Staff
Thursday, November 13, 2025 - 10:40 am
Print This Story | Subscribe
Story Highlights
NBCUniv...
13/11/2025
2025 Sports Broadcasting Hall of Fame: Glenn Adamo, Artist of StorytellingBy Ken Kerschbaumer, Editorial Director
Thursday, November 13, 2025 - 11:29 am
Pri...
13/11/2025
(L-R) Jessica Hargrave, Tig Notaro, Stef Willen, Ryan White, Megan Falley, and A...
13/11/2025
By Roni Jo Draper
My father was born and raised in the Yurok village of Weitpus, in what is now considered Northern California. There at the fork of the Klamat...
13/11/2025
NASA and L3Harris conducted a full-duration RS-25 hot fire test Nov. 12 on the Fred Haise Test Stand at Stennis Space Center near Bay St. Louis, Mississippi, ma...
13/11/2025
A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....
13/11/2025
NASHVILLE, Tenn. Field & Stream and Outdoor America have formed a strategic partnership to launch Field & Stream TV, rebranding Outdoor America's free ad-su...
13/11/2025
PHOENIX, Ariz. Silicondust has announced it is now an ATSC 3.0 Certificate Authority for NextGen TV and said that it is offering an Online Certificate Status Pr...
13/11/2025
NEW YORK Nielsen has announced that Peter Naylor, an ad sales executive who has worked at some of the largest media companies in the world, will be its first ch...
13/11/2025
PHILADELPHIA After more than 20 years at CBS Philadelphia and an award-winning career spanning nearly four decades, Jim Donovan, anchor of CBS News Philadelphia...
13/11/2025
BOSTON Frontline, PBS's investigative documentary series produced at GBH in Boston, has announced the newest class of partners for its Local Journalism Init...
13/11/2025
A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....
13/11/2025
Black Friday Sale: Save Up to 25% on All Ivory 3 Products!*
From November 13th through December 1st, enjoy our biggest savings of the year on Ivory 3 Products!...
13/11/2025
Back to All News
Netflix Starts Production of the Fourth Season of Death Inc.
Entertainment
13 November 2025
GlobalSpain
Link copied to clipboard
The four...
13/11/2025
Back to All News
Action, Comedy, and Chaos Return in Mission: Cross 2' as ...
13/11/2025
Back to All News
Made in California: Los Angeles Feels the Love in Nobody Want...
13/11/2025
LinkedIn Introduces New AI-Powered People Search Experience to Premium Subscribers in the U.S. Published on Nov 13, 2025 Categories: Product News
LinkedIn...
13/11/2025
Chaos has entered the chat. It's GFN Thursday, and things are getting intense with the launch of Call of Duty: Black Ops 7, streaming at launch this week on...
12/11/2025
SVG TranSPORT 2025: All Sessions Now Available to Watch on SVG PLAYEvent addressed the latest in live sports video contribution and distribution technologyBy SV...
12/11/2025
L-R: Ed Harris, Gyula Gazdag
Inaugural Robert Redford Luminary Award to Honor E...
12/11/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
12/11/2025
ALAMEDA, Calif. Clear-Com says its communications gear was recently deployed for the ADAC RAVENOL 24h Race at Germany's N rburgring circuit, which set a rec...
12/11/2025
BRUSSELS Mediagenix has announced that it has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program (ISV). This acceptance f...
12/11/2025
HUELVA, Spain Alfalite, Europe's only LED screen manufacturer, has announced a strategic partnership with Adistec Corp, a leading distributor of infrastruct...
12/11/2025
MONTREAL Stingray Group Inc. has announced that it has entered into a definitive agreement to acquire TuneIn Holdings, Inc. ( 'TuneIn''), a pioneer ...
12/11/2025
Vubiquity, an Amdocs company and global leader in technology-led media services, today announced it has achieved the Amazon Web Services (AWS) Media & Entertain...
12/11/2025
NEW YORK and WASHINGTON DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political adverti...
12/11/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr has weighed in on the blackout of ABC, ESPN and other Disney programming on YouTube TV with a po...
12/11/2025
Success in today's rapidly evolving media environment depends on the ability to seamlessly manage advertising across both linear and digital platforms. For ...
12/11/2025
Back to All News
The Trailer and Poster for Sicily Express, the New Holiday Min...
12/11/2025
Back to All News
The Accident 2 Welcomes B rbara de Regil to the Cast and Premi...
12/11/2025
In the age of AI reasoning, training smarter, more capable models is critical to scaling intelligence. Delivering the massive performance to meet this new age r...
12/11/2025
Large language model (LLM)-based AI assistants are powerful productivity tools, but without the right context and information, they can struggle to provide nuan...
11/11/2025
SVG Sit-Down: How Pixellot's Automated-Production-Tech Stack Is Evolving in ...
11/11/2025
Introducing SVG's New Platinum White Papers' PlatformTop technology providers detail how they are innovating in sports productionBy SVG Staff
Tuesday...
11/11/2025
SVG All-Stars: Vanessa Lindsey, Senior Director, Technical and Remote Operations...
11/11/2025
Lesson Plan: How Big Ten Network's StudentU Produces Broadcast Pros - and 2,...
11/11/2025
Peacock Performance View Feature Now Available for All NBA Games on PeacockBy Jason Dachman, Editorial Director, U.S.
Tuesday, November 11, 2025 - 2:10 pm
P...
11/11/2025
Rural connectivity rising fast
Traditional media still matters
Rural Filipinos...
11/11/2025
Wohler has said it has added three Secure Reliable Transport (SRT) connections to its new iVAM2-MPEG monitor....
11/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, recently hosted an exclusive event in Los Angeles to celebrate the soft launch of...
11/11/2025
NAKIVO Inc., a fast-growing software company specialising in data protection and disaster recovery solutions for virtual, physical, cloud, and SaaS environments...
11/11/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced that Kogan Australia, one of the country's leading e...
11/11/2025
The Romanian Radio Broadcasting Company (SRR) has commissioned a new state-of-the-art radio production and broadcast facility centred on a DHD RX2 and TX2 conso...
11/11/2025
Alfalite, Europe's only LED screen manufacturer, has announced a strategic partnership with Adistec Corp, a leading value-added distributor of infrastructur...