Sony Pixel Power calrec Sony

Decoding How AI-Powered Upscaling on NVIDIA RTX Improves Video Quality

17/07/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.

Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.

Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.

What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.

The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.

Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.

AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.

Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.

Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.

NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.

Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.

Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.

RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.

Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).

Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.

Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.

AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.

Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.

Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.

The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.

SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.

AI has enabled unprecedented improvements in video quality, helping set a new
LINK: https://blogs.nvidia.com/blog/ai-decoded-upscaling/...
See more stories from nvidia

North America Stories

17/06/2026

Spectrum Awards $1.1 Million in Digital Education Grants

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

XR Sports Alliance Adds New Members

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

AIMS Launches Free Online IPMX Training Series

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

Kiloview Partners with SFM to Expand AV-over-IP Solutions...

Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...

17/06/2026

Kiloview Launches U4 IP Video Dock Bringing Professional...

Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...

17/06/2026

June 16, 2026

Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy A new program aims to replace a daily HBV drug with once-monthly or even qua...

16/06/2026

Neumann MT 48 Receives Major Firmware 2.0 Update

Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...

16/06/2026

TVNewsCheck Opens Nominations for 2027 Women in Technology Awards

TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...

16/06/2026

Clear-Com Introduces Avalon IP Intercom Platform

Clear-Com has announced Avalon, a 1RU IP intercom platform for broadcast, live events, and production environments. Designed for IP-only workflows, Avalon suppo...

16/06/2026

SNS EVO Enables Remote and Distributed Video Editing Workflows

SNS has published a guide to remote video editing workflows using its EVO shared storage platform and companion tools, covering use cases ranging from home edit...

16/06/2026

Richmond Flying Squirrels Deploy Grass Valley LDX 110 Cameras at CarMax Park

Grass Valley has announced that the Richmond Flying Squirrels, a Minor League Baseball affiliate of the San Francisco Giants, have deployed five Grass Valley LD...

16/06/2026

AIMS Launches Free Official IPMX Training Series Online

The Alliance for IP Media Solutions (AIMS) has announced the launch of the Official IPMX Training Series, a free online program covering the design, configurati...

16/06/2026

Swerve Womens Sports Announces Distribution Deals with Fubo, Plex, Amazon Fire TV, and Anoki AI

Swerve TV has announced distribution agreements with Fubo, Plex, Amazon Fire TV,...

16/06/2026

ATP and TikTok Expand Global Content Partnership

ATP and TikTok have announced an expansion of their global content partnership, extending the ATP's TikTok hub powered by TikTok GamePlan to cover all nine ...

16/06/2026

FOX Sports Turns Los Angeles Pico Lot Into Its FIFA World Cup Production Nerve Center

Network's LA facility serves as the heart of a sprawling operation built to ...

16/06/2026

300+ Records a Day, 150 TB Daily, and a Relentless Content Avalanche: Inside FOX Sports' World Cup Media Engine

At Pico, the network's media-management team is supporting a flood of HBS fe...

16/06/2026

NHL Games Leaving CBC in Canada as Sublicense With Rogers Sportsnet Ends

The NHL will no longer air on CBC after the pulic broadcasters and national rights-holder Rogers Sportsnet were unable to come to agreement. After a successfu...

16/06/2026

SVG New Sponsor Spotlight: Virtual Eye's Ben Taylor on Making Live Sports More Valuable and Entertaining Through Data-Driven Graphics

As live sports broadcasters continue to seek new ways to make complex action mor...

16/06/2026

Thats BRISK, Baby! FOX Sports' Broadcast Remote IP Studio Kits Bring World Cup Fan Energy Back to Pico

Built with the 2026 FIFA World Cup in mind, these small but mighty IP-based tran...

16/06/2026

Chyron Unveils Chyron Weather 2.4

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive

Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive Brie Clayton June 16, 2026 0 Comments Apple Immersive Video puts view...

16/06/2026

SMPTE Plans ST 2110 Education Summer Programs

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

Rise Awards Returns for 2026 to Celebrate Excellence in B...

Rise WIB, the award-winning advocacy group championing gender diversity and career progression across the broadcast and media technology industry, today announc...

16/06/2026

Limecraft Expands its Media Production Platform with Team...

Limecraft today announced the availability of Limecraft 2026.4, the fourth of eight planned platform releases this year. The update introduces Team-Based Access...

16/06/2026

Perry Sook: Big Tech Poses 'Very Urgent Threat to Broadcast Stations

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

FIFA World Cup Delivers Record Ratings on Fox

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

AIMS Launches the Official IPMX Training Series Online

Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design The Alliance for IP Media Solutions (AIMS) today announced t...

16/06/2026

HPE AI Factory With NVIDIA Expands for the Era of Agents

Enterprises are moving agentic AI from proof of concept to production - and the next generation of AI factories are built for the era of agents. At HPE Discove...

16/06/2026

Coherent Breaks Ground on Expanded Texas Facility, Scaling AI's Optical Backbone

AI runs at the speed of light. More and more, that light is made in Texas. Cohe...

16/06/2026

Fastest, Largest, Strongest: NVIDIA Blackwell Sweeps MLPerf Training 6.0

Every breakthrough AI model starts the same way: with a training run. The infrastructure running those training jobs shapes everything: how fast teams can itera...

15/06/2026

University of South Carolina's Valerie Gerfin on Gamecock Productions' Growth, Upgrades at Williams-Brice Stadium

One of the more exciting internal video production divisions within a college at...

15/06/2026

Fox Corp. To Acquire Roku, Pairs Live Sports Powerhouse With Major CTV Platform

The deal valued at $22 Billion is expected to close in the first half of 2027...

15/06/2026

Golf Channel Mobile to Live Stream 2026 Arnold Palmer Cup Beginning July 13th

Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...

15/06/2026

TikTok and Panini Launch Digital Collectible Card Experience for FIFA World Cup 2026

TikTok and Panini have announced a partnership to bring a digital collectible ca...

15/06/2026

Cosm and Monster Energy Launch First Full-Dome Immersive Advertisement in Shared Reality Venues

Cosm and Monster Energy have announced the debut of the first full-dome immersiv...

15/06/2026

Fox Nation and Real American Freestyle Sign International Media Rights Deal

Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...

15/06/2026

FanConnect and Extreme Networks Announce IPTV Integration for Large Venue Deployments

FanConnect has announced a partnership with Extreme Networks integrating FanConn...

15/06/2026

2026 Sundance Institute Ignite x Adobe Fellows Named

Ten Emerging Filmmakers Ages 18 to 25 Will Start Fellowship Year at Ignite Lab from June 14-19 LOS ANGELES, CA, June 15, 2026 - The nonprofit Sundance Institut...

15/06/2026

Clear-Com Introduces Avalon IP Intercom Platform

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

DoJ Approves Paramount Skydance, Warner Bros. Discovery Merger

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Clear-Com Introduces Avalon IP Station for Modern Communi...

Clear-Com has introduced Avalon , a purpose built 1RU IP intercom communication platform for modern networked production, designed to simplify and scale workfl...

15/06/2026

Fox Makes CTV Play with Roku Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Gray Announces Plans to Expand Lansing, Mich. Broadcast HQ

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Richmond Flying Squirrels Raise the Bar for Live Baseball...

MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience Grass Valley today announced that the Richmond Flying Sq...

15/06/2026

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Moving

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...

14/06/2026

HBO Comedy Rooster Shot with URSA Cine 17K 65

HBO Comedy Rooster Shot with URSA Cine 17K 65 Brie Clayton June 14, 2026 0 Comments Large format brings viewers intimately close to characters. Black...

13/06/2026

Spectrum Reach Taps Anoki AI for Contextual Intelligence

Share Copy link Facebook X Linkedin Bluesky Email...

13/06/2026

Google TV Launches Soccer Hub, New Voice Command Features

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

YES Network and Gotham Sports App to Air Seven Athletes Unlimited Softball League Games

YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...