Sony Pixel Power calrec Sony

Decoding How AI-Powered Upscaling on NVIDIA RTX Improves Video Quality

17/07/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.

Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.

Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.

What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.

The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.

Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.

AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.

Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.

Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.

NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.

Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.

Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.

RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.

Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).

Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.

Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.

AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.

Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.

Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.

The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.

SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.

AI has enabled unprecedented improvements in video quality, helping set a new
LINK: https://blogs.nvidia.com/blog/ai-decoded-upscaling/...
See more stories from nvidia

North America Stories

27/05/2026

Telestream Appoints Benjamin Desbois as CEO, Effective July 1

Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...

27/05/2026

FOX MLB Leads Live-Event Categories; ESPN Is Tops Overall at 47th Annual Sports Emmy Awards

ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...

27/05/2026

Matrox Video Marks 50th Anniversary, Announces New Product Launch for June

Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...

27/05/2026

MLB Announces Fan Engagement Initiatives for Americas 250th Anniversary

Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...

27/05/2026

Advanced Systems Group Hires Brian Gross as Account Manager for Audio Team

Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...

27/05/2026

Nielsen Research: Hispanic Fans, Asian Markets Drive Global Soccer Audience Ahead of World Cup 2026

Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...

27/05/2026

ESL FACEIT Group Debuts First Ever Esports Vertical Stream Co-Developed With TikTok

ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...

27/05/2026

Two Weeks Away: FIFA Outlines Production Plans for Highly Anticipated North American-Based World Cup

FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...

27/05/2026

SVG Students To Watch: Maggie Lynn, Virginia Tech

The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions In t...

27/05/2026

A Global Festival of Football: FOX Sports Illustrates Strategy to Bring Every FIFA Mens World Cup Match to the U.S. Audience

FOX Sports' Mike Davies breaks down the vision for this summer's showcas...

27/05/2026

Top-Tier Storytelling: Host Broadcast Services Works at Capturing the Atmosphere of the FIFA Mens World Cup

HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...

27/05/2026

Matt Gangl & Pete Macheska on FOX MLBs Huge Night and an Unforgettable Postseason Run

FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...

27/05/2026

FOXs Mike Davies and Team on Outstanding Technical Team Win for 2025 World Series

One of the most memorable Postseasons in baseball history would have had no memo...

27/05/2026

NBC Sports Rob Hyland Reflects on an Unforgettable Sunday Night Football Season

NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...

27/05/2026

Prime Videos John Ward and Mike Francis on Groundbreaking NBA on Prime Video Studio

The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...

27/05/2026

Countdown to FIFA World Cup 2026: SVG Launches SportsTechLive Blog in Lead-up to Winter Games

With the Opening Match just over two weeks away, the entire sports-production-te...

27/05/2026

L3Harris Introduces the XL Converge 300P Portable Public Safety Radio

The XL Converge 300P radio system emerges with a groundbreaking feature set enhancing the mission-critical communications of public safety, federal and critica...

27/05/2026

Modernizing Public Safety Communications

Pairing Two47 MCX software with existing LTE networks means tailored system upgrades that can save time, money and lives....

27/05/2026

L3Harris Strengthens Global Solid Rocket Motor Supply Chain With New PAC-3 Propulsion Supplier

PAC-3 MSE offers improved range, speed, and maneuverability, making it an effect...

27/05/2026

Brightcove Adds New Features to Its AI Suite for Video Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan Camera

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan ...

27/05/2026

Adventure World Uses Blackmagic Replay for Marine Live

Adventure World Uses Blackmagic Replay for Marine Live Brie Clayton May 27, 2026 0 Comments Large screen displays and slow motion replays dynamically ...

27/05/2026

Berklee Alumna and Assistant Professor Olivia Prez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona

Berklee Alumna and Assistant Professor Olivia P rez-Collellmir to Premiere Origi...

27/05/2026

Gravity Media Expands Into Creative Services With New Agency

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Tegna Names Patrick Paolini as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Taps Company Vet Benjamin Desbois as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

HDR10+ Technologies to Launch Eclipsa Video Certification Program

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

ATSC to Gather in Washington Next Week for Annual Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Appoints Benjamin Desbois as Chief Executive O...

Co-founder Dan Castles to transition to Executive Chair; internal promotion reinforces continuity and long-term growth Telestream, a global leader in media wor...

27/05/2026

Big Blue Marble Announces First End-to-End 5G Broadcast S...

Big Blue Marble today announced that its Nakolos platform is the first end-to-end 5G Broadcast solution worldwide to implement the complete feature set introduc...

27/05/2026

Lightware Continues Its ESG Commitment Through Girls Day...

Lightware recently hosted the Girls' Day event in April at its headquarters in Budapest, welcoming students for an interactive introduction to engineering a...

26/05/2026

Matrox Video Marks 50 Year Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Roku Expands Premium Subscriptions With Fox One

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Brian Gross Joins ASG's Audio Team as Account Manager

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

MPA Urges FCC Not to Reclassify vMVPDs

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at I...

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at InfoComm 2026, Making ST 2110 Easy for Pro AV blueCORE standalone processors headline solutions designe...

26/05/2026

Matrox Video Celebrates 50 Years of Innovation and Looks...

Matrox Video today celebrates its 50th anniversary, marking five decades of innovation, engineering excellence, and customer-focused evolution from its headquar...

26/05/2026

Cuez Helps ITV Studios Run Three Live Shows as One includ...

ITV Studios, the production arm of the UKs largest commercial broadcaster, has deployed the Cuez live production platform to unify the management of three back-...

26/05/2026

CETA Software releases Morpheus, an AI tool for real-time post-production project oversight

CETA Software releases Morpheus, an AI tool for real-time post-production projec...

26/05/2026

Ikegami Accelerates Motorsport Broadcast Innovation with...

In a move set to redefine motorsports coverage across the Asia Pacific region, Ikegami Electronics announces that Two Wheels Motor Racing Sdn Bhd (TWMR), a lead...

26/05/2026

Netflix Releases Official Trailer and Poster for 'The Root Of The Game,' A Documentary Series Premiering June 20

Back to All News Netflix Releases Official Trailer and Poster for The Root Of T...

26/05/2026

'MED,' Production Begins on Netflix's First Medical Drama From Brazil, Starring Clara Moneke

Back to All News MED, Production Begins on Netflixs First Medical Drama From Br...

26/05/2026

Netflix Announces Five New Brazilian Productions and Expands Its Presence at Rio2C 2026

Back to All News Netflix Announces Five New Brazilian Productions and Expands I...

26/05/2026

Netflix Celebrates the Release of the New Animated Series 'Due Spicci' With a Major Event at Circo Massimo in Rome

Back to All News Netflix Celebrates the Release of the New Animated Series Due ...

26/05/2026

Made In New Mexico: Building The Boroughs' From the Ground Up

Back to All News Made In New Mexico: Building The Boroughs' From the Ground Up A photo from The Boroughs.' (Courtesy of Netflix 2026) Entertainme...

26/05/2026

Broadcast Pix Introduces ONix Pro Control Panel

Smart Production Control. Total Confidence. Tyngsborough, MA, May 27, 2026 - Broadcast Pix today announced the ONix Pro Control Panel, its most advanced hard...

26/05/2026

NVIDIA Vera CPU Is Packing a Heavy-Hitting Punch' Against Competition

The shift to agentic AI creates a new CPU requirement for the AI factory: fast cores, massive memory bandwidth and the ability to sustain high performance when ...

25/05/2026

SVG All-Stars: LJ Helbig, Senior Manager, Broadcast Engineering, FloSports

The former University of Wyoming wrestler is essential in helping the rapidly growing streamer delivers more than 50,000 live events per year The sports-produc...

25/05/2026

Enabling Persistent Arctic Surveillance

Image courtesy of GA-ASI...