Sony Pixel Power calrec Sony

Decoding How AI-Powered Upscaling on NVIDIA RTX Improves Video Quality

17/07/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.

Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.

Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.

What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.

The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.

Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.

AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.

Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.

Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.

NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.

Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.

Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.

RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.

Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).

Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.

Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.

AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.

Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.

Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.

The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.

SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.

AI has enabled unprecedented improvements in video quality, helping set a new
LINK: https://blogs.nvidia.com/blog/ai-decoded-upscaling/...
See more stories from nvidia

More from Nvidia

28/05/2026

The Name's Gaming Cloud Gaming: 007 First Light' Launches on GeForce NOW

License to stream, shaken and stirred. GeForce NOW is dialing up the espionage with the launch of 007 First Light, letting members slip into James Bond's r...

28/05/2026

NVIDIA Research Advances Robotics From Simulation to the Real World

Robotics is entering a new phase: moving from controlled demos and scripted automation toward generalizable, reliable embodied autonomy in the real world. At ...

26/05/2026

NVIDIA Vera CPU Is Packing a Heavy-Hitting Punch' Against Competition

The shift to agentic AI creates a new CPU requirement for the AI factory: fast cores, massive memory bandwidth and the ability to sustain high performance when ...

21/05/2026

NVIDIA GTC Taipei at COMPUTEX: Live Updates on What's Next in AI

The future of AI is landing in Taipei. At NVIDIA GTC Taipei at COMPUTEX, the world's developers, researchers and industry leaders are converging to dive int...

21/05/2026

License to Stream: 007 First Light' Coming to GeForce NOW With an Ultimate Bundle

The mission begins now. GeForce NOW is dialing up the action with a blockbuster...

19/05/2026

NVIDIA and Google Cloud Empower the Next Wave of AI Builders

At this year's Google I/O conference, NVIDIA and Google Cloud are accelerating the work of more than 100,000 developers in the companies' joint develope...

18/05/2026

NVIDIA CEO Jensen Huang at Dell Technologies World: Demand Is Going Parabolic, Utterly Parabolic'

Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...

14/05/2026

Sea You in the Cloud: Subnautica 2' Early Access Dives Onto GeForce NOW

Editor's note: The Gaijin single sign-on feature is now up and running. Dive masks on - Subnautica 2 is making a splash on GeForce NOW day-and-date with la...

13/05/2026

Hermes Unlocks Self-Improving AI Agents, Powered by NVIDIA RTX PCs and DGX Spark

Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...

13/05/2026

NVIDIA, Ineffable Intelligence Team Up to Build the Future of Reinforcement Learning Infrastructure

Reinforcement-learning agents - AI systems that learn by trial and error - can c...

12/05/2026

NVIDIA and SAP Bring Trust to Specialized Agents

From finance and procurement to supply chain and manufacturing, specialized AI agents are moving into the enterprise systems where business decisions are made, ...

07/05/2026

Powering the Next American Century: US Energy Secretary Chris Wright and NVIDIA's Ian Buck on the Genesis Mission

AI will help build the energy it needs. That's the case U.S. Energy Secreta...

07/05/2026

Linked and Loaded: Gaijin Single Sign-On Now Available on GeForce NOW

Less typing, more tanking. Faster logins mean more time in the gaming action - and this week provides GeForce NOW members with a smoother path straight into th...

06/05/2026

NVIDIA Spectrum-X - the Open, AI-Native Ethernet Fabric - Sets the Standard for Gigascale AI, Now With MRC

The race to build the world's most powerful AI factories demands networking ...

05/05/2026

NVIDIA and ServiceNow Partner on New Autonomous AI Agents for Enterprises

Enterprise AI has learned to generate. It has learned to reason. Now companies are asking the next question: How should AI act? Early agent systems have shown ...

30/04/2026

Nemotron Labs: What OpenClaw Agents Mean for Every Organization

Editor's note: This post is part of the Nemotron Labs blog series, which explores how the latest open models, datasets and training techniques help business...

30/04/2026

It's Gonna Be May: 16 Games Hit the Cloud This Month, With More NVIDIA GeForce RTX 5080 Power

[Editor's note] The blog has been updated to note that GeForce RTX 5080-powe...

28/04/2026

Into the Omniverse: Manufacturing's Simulation-First Era Has Arrived

Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners, and enterprises can transform their workflows ...

28/04/2026

NVIDIA Launches Nemotron 3 Nano Omni Model, Unifying Vision, Audio and Language for up to 9x More Efficient AI Agents

AI agent systems today juggle separate models for vision, speech and language - ...

23/04/2026

OpenAI's New GPT-5.5 Powers Codex on NVIDIA Infrastructure - and NVIDIA Is Already Putting It to Work

AI agents have revolutionized developer workflows, and their next frontier is kn...

23/04/2026

Tag, You're It: GeForce NOW Levels Up Game Discovery With Xbox Game Pass and Ubisoft+ Labels

GeForce NOW is doubling down on what matters most: gamers. This week's upgra...

22/04/2026

NVIDIA and Google Cloud Collaborate to Advance Agentic and Physical AI

NVIDIA and Google Cloud have collaborated for more than a decade, co engineering a full stack AI platform that spans every technology layer - from performance o...

20/04/2026

NVIDIA and Partners Showcase the Future of AI-Driven Manufacturing at Hannover Messe 2026

Manufacturing is at an inflection point. Across every major industrial economy, ...

20/04/2026

Autonomous AI at Scale: Adobe Agents Unlock Breakthrough Creative Intelligence With NVIDIA and WPP

AI agents are transforming how work gets done across all industries, acceleratin...

16/04/2026

No Need for Space Gear - Capcom's PRAGMATA' Joins GeForce NOW on Launch Day

Head straight for orbit with GeForce NOW - no space helmet required. PRAGMATA,...

15/04/2026

Rethinking AI TCO: Why Cost per Token Is the Only Metric That Matters

Traditional data centers only stored, retrieved and processed data. In the generative and agentic AI era, these facilities have evolved into AI token factories....

15/04/2026

New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs

The NAB Show 2026 trade show, running April 18-22 in Las Vegas, is set to showcase a wave of new features and optimizations for top video editing applications. ...

09/04/2026

Strength and Destiny Collide: Samson: A Tyndalston Story' Arrives in the Cloud

A timeless story of grit, faith and rebellion takes center stage as Samson: A Ty...

02/04/2026

From RTX to Spark: NVIDIA Accelerates Gemma 4 for Local Agentic AI

Open models are driving a new wave of on-device AI, extending innovation beyond the cloud to everyday devices. As these models advance, their value increasingly...

02/04/2026

Press Start on April: GeForce NOW Brings 10 Games to the Cloud

No joke - GFN Thursday is skipping the tricks and heading straight into the games. April kicks off with ten new titles, bringing fresh adventures to GeForce NOW...

31/03/2026

Efficiency at Scale: NVIDIA, Energy Leaders Accelerating PowerFlexible AI Factories to Fortify the Grid

CERAWeek - dubbed the Davos of energy - is where policymakers, producers, techno...

26/03/2026

Into the Omniverse: NVIDIA GTC Showcases Virtual Worlds Powering the Physical AI Era

Editor's note: This post is part of Into the Omniverse, a series focused on ...

26/03/2026

Game On: Five New Titles Now Streaming on GeForce NOW

That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices. This we...

25/03/2026

The Future of AI Is Open and Proprietary

AI is the defining technology of our time, quickly becoming core business infrastructure. It's fueled by a diverse ecosystem of models: large and small, ope...

25/03/2026

Blowing Off Steam: How Power-Flexible AI Factories Can Stabilize the Global Energy Grid

At the half-time whistle of the UEFA EURO 2020 round of 16 football match betwee...

24/03/2026

Advancing Open Source AI, NVIDIA Donates Dynamic Resource Allocation Driver for GPUs to Kubernetes Community

Artificial intelligence has rapidly emerged as one of the most critical workload...

23/03/2026

How Autonomous AI Agents Become Secure by Design With NVIDIA OpenShell

Autonomous agents mark a new inflection point in AI. Systems are no longer limited to generating responses or reasoning through tasks. They can take action: Age...

19/03/2026

Smooth Moves: 90 Frames-Per-Second Virtual Reality Arrives on GeForce NOW

It's a double feature on GFN Thursday. This week, GeForce NOW offers smoother sights in virtual reality (VR) and a sprawling new land to conquer. Streaming...

17/03/2026

NVIDIA, Telecom Leaders Build AI Grids to Optimize Inference on Distributed Networks

As AI native applications scale to more users, agents and devices, the telecommu...

17/03/2026

Snap Decisions: How Open Libraries for Accelerated Data Processing Boost A/B Testing for Snapchat

The features on social media apps like Snapchat evolve nearly as fast as what...

17/03/2026

GTC Spotlights NVIDIA RTX PCs and DGX Sparks Running Latest Open Models and AI Agents Locally

The paradigm of consumer computing has revolved around the concept of a personal...

12/03/2026

Into the Omniverse: How Industrial AI and Digital Twins Accelerate Design, Engineering and Manufacturing Across Industries

Editor's note: This post is part of Into the Omniverse, a series focused on ...

12/03/2026

GeForce NOW Raises the Game at the Game Developers Conference

GeForce NOW is bringing the game to the Game Developers Conference (GDC), running this week in San Francisco. While developers build the future of gaming, GeFor...

11/03/2026

New NVIDIA Nemotron 3 Super Delivers 5x Higher Throughput for Agentic AI

Launched today, NVIDIA Nemotron 3 Super is a 120 billion parameter open model with 12 billion active parameters designed to run complex agentic AI systems at sc...

10/03/2026

NVIDIA and ComfyUI Streamline Local AI Video Generation for Game Developers and Creators at GDC

Game developers and artists are building cinematic worlds and iconic characters ...

10/03/2026

NVIDIA Virtualizes Game Development With RTX PRO Server

Game development teams are working across larger worlds, more complex pipelines and more distributed teams than ever. At the same time, many studios still rely ...

10/03/2026

As Open Models Spark AI Boom, NVIDIA Jetson Brings It to Life at the Edge

The Cat 306 CR mini-excavator weighs just under eight tons and fits inside a standard shipping container. It's the machine a contractor rents when the job s...

10/03/2026

NVIDIA and Thinking Machines Lab Announce Long-Term Gigawatt-Scale Strategic Partnership

NVIDIA and Thinking Machines Lab announced today a multiyear strategic partnersh...

09/03/2026

How AI Is Driving Revenue, Cutting Costs and Boosting Productivity for Every Industry in 2026

AI is everywhere and accelerating everything - becoming essential infrastructure...

09/03/2026

ABB Robotics Taps NVIDIA Omniverse to Deliver IndustrialGrade Physical AI at Scale

ABB Robotics and NVIDIA today announced a breakthrough partnership that brings i...