Sony Pixel Power calrec Sony

Decoding How AI-Powered Upscaling on NVIDIA RTX Improves Video Quality

17/07/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC and workstation users.

Video is everywhere - nearly 80% of internet bandwidth today is used to stream video from content providers and social networks. While screens have become bigger and support higher resolutions, nearly all video is only 1080p quality or lower.

Upscalers can help sharpen streamed video and, powered by AI on the NVIDIA RTX platform, significantly enhance image quality and detail.

What Is an Upscaler? The larger file size of videos makes it harder to compress and transmit compared to images or text. Platforms like Netflix, Vimeo and YouTube work around this limitation by encoding video - the process of compressing the raw source of a video into a smaller container format.

The encoder first analyzes the video to decide what information it can remove to make it fit a target resolution and frame rate. If the target bitrate is insufficient, the video quality decreases, resulting in a loss of detail and sharpness and the presence of encoding artifacts. The smaller the file, the easier it is to share on the internet - but the worse it looks.

Typically, software on the viewer's device will upscale the video file to fit the display's native resolution. However, these upscalers are fairly simplistic, merely multiplying pixels to meet the desired resolution. They can help sharpen the outlines of objects and scenes, but the final video typically carries encoding artifacts and sometimes looks over-sharpened and unnatural.

AI Know a Better Way The NVIDIA RTX platform uses AI to easily de-artifact and upscale videos.

Easily de-artifact and upscale videos with RTX. The process of AI upscaling involves analyzing images and motion vectors to generate new details not present in the original video. Instead of merely multiplying pixels, it recognizes the patterns of the image and enhances them to provide greater detail and video quality.

Images must be first de-artifacted before any processing begins. Artifacts - or unwanted distortions and anomalies that appear in video and image files - occur due to overcompression or data loss during transmission and storage.

NVIDIA AI networks can de-artifact images, helping remove blocky areas sometimes seen in streamed video. Without this first step, AI upscalers might end up enhancing the artifacted image itself instead of the desired content.

Super-Sized Video Just like putting on a pair of prescription glasses can instantly snap the world into focus, RTX Video Super Resolution, one of NVIDIA's latest innovations in AI-enhanced video technology, gives users a clearer picture into the world of streamed video.

Click the image to see the differences between bicubic upscaling (left) and RTX Video Super Resolution (right). Available on GeForce RTX 40 and 30 Series GPUs and RTX professional GPUs, it uses AI running on dedicated Tensor Cores to remove block compression artifacts and upscale lower-resolution content up to 4K, matching the user's native display resolution.

RTX Video Super Resolution can be used to enhance all video watched on browsers. By combining de-artifacting with AI upscaling techniques, it can make even low-bitrate Twitch streams look stunningly clear. RTX Video Super Resolution is also supported in popular video apps like VLC so users can apply the same upscaling process to their offline videos.

Creators can soon use RTX Video Super Resolution in editing apps like Black Magic's Davinci Resolve, making it easier than ever to upscale lower-quality video files to 4K resolution, as well as convert standard-dynamic range source files into high-dynamic range (HDR).

Say Hi to High-Dynamic Range RTX Video now also supports AI HDR. HDR video supports a wider range of colors, lending greater detail especially to the darker and lighter areas of images. The problem is that there isn't that much HDR content online yet.

Enter RTX Video HDR - by simply turning on the feature, the AI network will turn any standard or low-dynamic-range content into HDR, performing the correct tone mapping so the image still looks natural and retains its original colors.

AI Across the Board RTX Video is just the latest implementation of AI upscaling powered by NVIDIA RTX.

Members of the GeForce NOW cloud streaming service can play their favorite PC games on nearly any device. GeForce RTX servers located all over the world first render the game video content, encode it and then stream it to the player's local device - just like streaming video from other content providers.

Members on older NVIDIA GPU-powered devices can still use AI-enhanced upscaling to improve gameplay quality. This means they can enjoy the best of both worlds - gameplay rendered on servers powered by RTX 4080-class GPUs in the cloud and AI-enhanced streaming quality. Get more information on enabling AI-enhanced upscaling on GeForce NOW.

The NVIDIA SHIELD TV takes this one step further, processing AI neural networks directly on its NVIDIA Tegra system-on-a-chip to upscale 1080p-quality or lower content from nearly any streaming platform to a display's native resolution. That means users can improve the video quality of content streamed from Netflix, Prime Video, Max, Disney+ and more at the push of a remote button.

SHIELD TV is currently available for up to $30 off in North America and £30 or 35 off in Europe as part of Amazon's Prime Day event running July 16-17. For Prime members in Europe, eligible SHIELD TV purchases also include one month of the GeForce NOW Ultimate membership for free, enabling GeForce RTX 4080-class PC gameplay streamed directly to the living room.

AI has enabled unprecedented improvements in video quality, helping set a new
LINK: https://blogs.nvidia.com/blog/ai-decoded-upscaling/...
See more stories from nvidia

More from Nvidia

02/07/2025

NVIDIA RTX AI Accelerates FLUX.1 Kontext - Now Available for Download

Black Forest Labs, one of the world's leading AI research labs, just changed the game for image generation. The lab's FLUX.1 image models have earned g...

01/07/2025

How AI Factories Can Help Relieve Grid Stress

In many parts of the world, including major technology hubs in the U.S., there's a yearslong wait for AI factories to come online, pending the buildout of n...

26/06/2025

Run Google DeepMind's Gemma 3n on NVIDIA Jetson and RTX

As of today, NVIDIA now supports the general availability of Gemma 3n on NVIDIA RTX and Jetson. Gemma, previewed by Google DeepMind at Google I/O last month, in...

26/06/2025

Into the Omniverse: World Foundation Models Advance Autonomous Vehicle Simulation and Safety

Editor's note: This blog is a part of Into the Omniverse, a series focused o...

26/06/2025

Startup Uses NVIDIA RTX-Powered Generative AI to Make Coolers, Cooler

Mark Theriault founded the startup FITY envisioning a line of clever cooling products: cold drink holders that come with freezable pucks to keep beverages cold ...

26/06/2025

Game On With GeForce NOW, the Membership That Keeps on Delivering

This GFN Thursday rolls out a new reward and games for GeForce NOW members. Whether hunting for hot new releases or rediscovering timeless classics, members can...

24/06/2025

Introducing NVFP4 for Efficient and Accurate Low-Precision Inference

To get the most out of AI, optimizations are critical. When developers think about optimizing AI models for inference, model compression techniques-such as quan...

24/06/2025

HPE and NVIDIA Debut AI Factory Stack to Power Next Industrial Shift

To speed up AI adoption across industries, HPE and NVIDIA today launched new AI factory offerings at HPE Discover in Las Vegas. The new lineup includes everyth...

24/06/2025

NVIDIA and Partners Highlight Next-Generation Robotics, Automation and AI Technologies at Automatica

From the heart of Germany's automotive sector to manufacturing hubs across F...

19/06/2025

Step Inside the Vault: The Borderland' Series Arrives on GeForce NOW

GeForce NOW is throwing open the vault doors to welcome the legendary Borderland series to the cloud. Whether a seasoned Vault Hunter or new to the mayhem of P...

18/06/2025

Plug and Play: Build a G-Assist Plug-In Today

Project G-Assist - available through the NVIDIA App - is an experimental AI assistant that helps tune, control and optimize NVIDIA GeForce RTX systems. NVIDIA&...

17/06/2025

Hexagon Taps NVIDIA Robotics and AI Software to Build and Deploy AEON, a New Humanoid

As a global labor shortage leaves 50 million positions unfilled across industrie...

13/06/2025

NVIDIA and Deutsche Telekom Partner to Advance Germany's Sovereign AI

Industrial AI isn't slowing down. Germany is ready. Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...

12/06/2025

NVIDIA TensorRT Boosts Stable Diffusion 3.5 Performance on NVIDIA GeForce RTX and RTX PRO GPUs

Generative AI has reshaped how people create, imagine and interact with digital ...

12/06/2025

Turn RTX ON With 40% Off Performance Day Passes

Level up GeForce NOW experiences this summer with 40% off Performance Day Passes. Enjoy 24 hours of premium cloud gaming with RTX ON, delivering low latency and...

11/06/2025

NVIDIA DRIVE Full-Stack Autonomous Vehicle Software Rolls Out

NVIDIA is launching a comprehensive, industry-defining autonomous vehicle (AV) software platform to accelerate large-scale deployment of safe, intelligent trans...

11/06/2025

NVIDIA Research Casts New Light on Scenes With AI-Powered Rendering for Physical AI Development

NVIDIA Research has developed an AI light switch for videos that can turn daytim...

11/06/2025

European Researchers Develop AI-Native Wireless Networks With NVIDIA 6G Research Portfolio

Using NVIDIA platforms, tools and libraries, European telecommunications institu...

11/06/2025

NVIDIA Scores Consecutive Win for End-to-End Autonomous Driving Grand Challenge at CVPR

NVIDIA was today named an Autonomous Grand Challenge winner at the Computer Visi...

11/06/2025

European Robot Makers Adopt NVIDIA Isaac, Omniverse and Halos to Develop Safe, Physical AI-Driven Robot Fleets

In the face of growing labor shortages and need for sustainability, European man...

11/06/2025

Retail Reboot: Major Global Brands Transform End-to-End Operations With NVIDIA

AI is packing and shipping efficiency for the retail and consumer packaged goods (CPG) industries, with a majority of surveyed companies in the space reporting ...

11/06/2025

NVIDIA Brings Physical AI to European Cities With New Blueprint for Smart City AI

Urban populations are expected to double by 2050, which means around 2.5 billion...

11/06/2025

Calling on LLMs: New NVIDIA AI Blueprint Helps Automate Telco Network Configuration

Telecom companies last year spent nearly $295 billion in capital expenditures an...

11/06/2025

European Broadcasting Union and NVIDIA Partner on Sovereign AI to Support Public Broadcasters

In a new effort to advance sovereign AI for European public service media, NVIDI...

11/06/2025

NVIDIA CEO Drops the Blueprint for Europe's AI Boom

At GTC Paris - held alongside VivaTech, Europe's largest tech event - NVIDIA founder and CEO Jensen Huang delivered a clear message: Europe isn't just a...

10/06/2025

The Blue Lion Supercomputer Will Run on NVIDIA Vera Rubin - Here's Why That Matters

Germany's Leibniz Supercomputing Centre, LRZ, is gaining a new supercomputer...

10/06/2025

Clear Skies Ahead: New NVIDIA Earth-2 Generative AI Foundation Model Simulates Global Climate at Kilometer-Scale Resolution

With a more detailed simulation of the Earth's climate, scientists and resea...

10/06/2025

Cisco and NVIDIA Advance Security for Enterprise AI Factories

Cisco and NVIDIA are helping set a new standard for secure, scalable and high-performance enterprise AI. Announced today at the Cisco Live conference in San Di...

09/06/2025

UK Prime Minister, NVIDIA CEO Set the Stage as AI Lights Up Europe

AI isn't waiting. And this week, neither is Europe. At London's Olympia, under a ceiling of steel beams and enveloped by the thrum of startup pitches, ...

08/06/2025

AI Maker, Not an AI Taker': UK Builds Its Vision With NVIDIA Infrastructure

U.K. Prime Minister Keir Starmer's ambition for Britain to be an AI maker, not an AI taker, is becoming a reality at London Tech Week. With NVIDIA's ...

05/06/2025

GeForce NOW Kicks Off a Summer of Gaming With 25 New Titles This June

GeForce NOW is a gamer's ticket to an unforgettable summer of gaming. With 25 titles coming this month and endless ways to play, the summer is going to be e...

04/06/2025

NVIDIA Blackwell Delivers Breakthrough Performance in Latest MLPerf Training Results

NVIDIA is working with companies worldwide to build out AI factories - speeding ...

04/06/2025

How 1X Technologies' Robots Are Learning to Lend a Helping Hand

Humans learn the norms, values and behaviors of society from each other - and Bernt B rnich, founder and CEO of 1X Technologies, thinks robots should learn like...

04/06/2025

NVIDIA RTX Blackwell GPUs Accelerate Professional-Grade Video Editing

4:2:2 cameras - capable of capturing double the color information compared with most standard cameras - are becoming widely available for consumers. At the same...

02/06/2025

Bring Receipts: New NVIDIA AI Blueprint Detects Fraudulent Credit Card Transactions With Precision

Editor's note: This blog, originally published on October 28, 2024, has been...

02/06/2025

Researchers and Students in Trkiye Build AI, Robotics Tools to Boost Disaster Readiness

Since a 7.8-magnitude earthquake hit Syria and T rkiye two years ago - leaving 5...

29/05/2025

The Supercomputer Designed to Accelerate Nobel-Worthy Science

Ready for a front-row seat to the next scientific revolution? That's the idea behind Doudna - a groundbreaking supercomputer announced today at Lawrence Be...

29/05/2025

Run LLMs on AnythingLLM Faster With NVIDIA RTX AI PCs

Large language models (LLMs), trained on datasets with billions of tokens, can generate high-quality content. They're the backbone for many of the most popu...

29/05/2025

RTX on Deck: The GeForce NOW Native App for Steam Deck Is Here

GeForce NOW is supercharging Valve's Steam Deck with a new native app - delivering the high-quality GeForce RTX-powered gameplay members are used to on a po...

28/05/2025

NVIDIA's Bartley Richardson on How Teams of AI Agents Provide Next-Level Automation

Building effective agentic AI systems requires rethinking how technology interac...

27/05/2025

How Dell Technologies Is Building the Engines of AI Factories With NVIDIA Blackwell

Over a century ago, Henry Ford pioneered the mass production of cars and engines...

27/05/2025

NVIDIA and Google Partnership Gains Momentum With the Latest Blackwell and Gemini Announcements

NVIDIA and Google share a long-standing relationship rooted in advancing AI inno...

22/05/2025

Sale Into Summer With 40% Off GeForce NOW Six-Month Performance Memberships

GeForce NOW is turning up the heat this summer with a hot new deal. For a limited time, save 40% on six-month Performance memberships and enjoy premium GeForce ...

21/05/2025

NVIDIA and SAP Bring AI Agents to the Physical World

As robots increasingly make their way to the largest enterprises' manufacturing plants and warehouses, the need for access to critical business and operatio...

20/05/2025

Siemens Makes Factory Floors Smarter With Industrial AI

Industrial AI is transforming how factories operate, innovate and scale. The convergence of AI, simulation and digital twins is poised to unlock new levels of ...

19/05/2025

NVIDIA and Microsoft Accelerate Agentic AI Innovation, From Cloud to PC

Agentic AI is redefining scientific discovery and unlocking research breakthroughs and innovations across industries. Through deepened collaboration, NVIDIA and...

19/05/2025

NVIDIA Research Breakthroughs Put Advanced Robots in Motion

Across robot training and development, NVIDIA Research is uncovering breakthroughs in areas such as multimodal generative AI and synthetic data generation. The...

19/05/2025

NVIDIA and Microsoft Advance Development on RTX AI PCs

Generative AI is transforming PC software into breakthrough experiences - from digital humans to writing assistants, intelligent agents and creative tools. NVI...

18/05/2025

NVIDIA CEO Envisions AI Infrastructure Industry Worth Trillions of Dollars'

Electricity. The Internet. Now it's time for another major technology, AI, to sweep the globe. NVIDIA founder and CEO Jensen Huang took the stage at a pack...

18/05/2025

NVIDIA Expands Omniverse Blueprint for AI Factory Digital Twins With New Ecosystem Integrations, Development Tools

Empowering engineering teams with more tools for building AI factories, NVIDIA t...