Zoic Makes An Explosive Entrance For Scion

Culver City-based visual effects house Zoic Studios morphs a seemingly ordinary lunch date into an explosive entrance in the surprisingly full throttle :30 Arrival for Scion out of Attik, San Francisco. The spot features the slick new 2014 Scion FR-S adeptly racing through winding roads, coming to a stop beside an outdoor caf . As a young couple casually exits the car, a massive explosion ignites in their wake, leaving them nonplussed as they continue forward to meet their gaping friends.

Click HERE to see the spot.

Credits:

Client: Scion

Vice President: Doug Murtha

Corporate Manger: Dave Harbuck

National Marketing Communications Manager: Nancy Inouye

National Advertising & Media Manager: Christina Duron-Yu

Advertising & Media Manager: Landy Joe

Scion Advertising & Media Analyst: Therese Laborte

Title: Arrival :30

Agency: Attik

Executive Creative Director: Simon Needam

Creative Director, Advertising: Ron Lim

Senior Copywriter: Justin Kramm

Art Director: Zack Fagin

Director of Broadcast: Patty Lum

Associate Director: Michelle O'Hea

Senior Account Manager: Kumi Croom

Senior Account Executive: Brianna Chown

Account Executive: Christine Rodriguez

Product Specialist: Mark Savage

Production Company: RSA Films, Inc.

Director: Joe Carnahan

Executive Producer: Marjie Abrahams

Producer: Betsy Blakemore

Director of Photography: Mauro Fiore

VFX: Zoic Studios

VFX Executive Creative Director: Chris Jones

VFX Head of Production: Ian Unterreiner

VFX Executive Producer: Matt Thunell

VFX Producer: Nathan Occhipinti

VFX Supervisor: Robert Moggach

Lead Flame: Robert Moggach

3D Supervisor: Dave Funston

About Zoic Studios

Zoic Studios is a visual effects company based in Culver City, California, and Vancouver, B.C. Our team has a proven track record of success, crafting innovative visual experiences for film, television, advertising, video game and interactive projects.

Visual Evolution is our mission: to advance the story, art, and technology of the moving image. Masters in the fields of design, animation, compositing, and production management, Zoic's reputation attracts rising talent and encourages a strong work ethic.

Zoic prioritizes research and development in service of constant creative growth, from in-house virtual production to real time rendering using game engine technology.

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LINK:	http://news.creativecow.net/story/875452...
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