
Jan 30, 2023
Barco and Martin Professional Middle East increase support for the rental industry
Dubai, 30 January 2023 - Martin Professional Middle East (MPME), decides to help gear up the rental industry for the upcoming year 2023 with a stock investment of 100 units of UDX-4K40 FLEX large venue projectors. The stock will be readily available for the rental partners.
The media and entertainment industry of the region is undergoing significant transformation, especially following the downturn we experienced during COVID. We would like to increase the leverage of our valuable rental partners in the region and to be ready for immediate deliveries to avoid any setbacks in projects, commented Bilal Assidi from Martin Professional Middle East.
The decision followed the recent visit from An Steegen, CEO of Barco at the Martin Professional Middle East headquarters based in Dubai - UAE. Following several successful years of significant growth in the Middle East's live events industry, we have decided to join forces with our distributor Martin Professional Middle East in formulating a platform to increase product accessibility in the region. This platform features a package of exciting enablers like, locally accessible product inventory and service along with financial incentives. shared Erdem Soyal from Barco.
Bilal Assidi mentioned: This decision is the result of detailed consultation with our customers and gaining a deeper understanding of their expectations. As a value-added distributor, we always strive to come up with creative plans in shaping our offerings of Video, Lighting, Audio, and Control portfolio towards an absolute peace of mind of our customers. And with content at entertainment venues getting significant traction, we expect Barco's high-performance projectors to be an essential feature in any large entertainment venue in the region.
Bilal Assidi further said: We experienced a huge increase in demand for projectors following several successful projects. The recent investment in 100 UDX projectors is the first step in our long-term strategy in reaffirming our position in the region. And we will have more similar plans for the upcoming year to remain the region's primary distributor of Barco projectors.
Erdem Soyal, Lina Assafiri, An Steegen, Nour Assafiri, Bilal Assidi, Hashem Aletaha
About Martin Professional Middle East (MPME)
Martin Professional Middle East has established itself in the Middle Eastern region as a leading lighting and audio-visual solution distributor. With more than 25 years of experience, MPME has a remarkable footprint in the different segments of the AVL market.
MPME offers professional solutions available through lasting partnerships with the most prestigious brands in the industry including after-sales support, project supervision, and commissioning.
About Barco
Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise, and healthcare markets. Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.
Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents. Barco has been listed on the Brussels Stock Exchange since 1985. (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB)
Get the latest market and trend insights in our brand magazine Bright Insights . And visit us on www.barco.com, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), Instagram (barco_nv) or like us on Facebook (Barco).
Copyright 2022 by Barco
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
15/05/2026
Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...
15/05/2026
Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...
14/05/2026
Sweetwater and Airstream have announced a custom-built Dolby Atmos mobile recording studio inside an Airstream trailer, set to tour music festivals, schools, tr...
14/05/2026
The American Association of Professional Baseball (AAPB) has announced a new par...
14/05/2026
ESPN has announced plans to transform Santa Monica Beach into a broadcast hub du...
14/05/2026
Amagi has announced a significant update to Amagi CLOUDPORT, its cloud-based broadcast playout platform. The update includes 250-plus features shipped in FY25-2...
14/05/2026
Clear-Com will exhibit at InfoComm 2026 (Booth N7005, June 17-19, Las Vegas Convention Center), introducing a new product that builds on Arcadia Central Station...
14/05/2026
Ikegami will exhibit at BroadcastAsia 2026 (Stand 5D3-1, Singapore Expo, May 20-22), introducing two new viewfinders alongside its existing camera, control, and...
14/05/2026
Grass Valley has announced that dB Broadcast has delivered new IP-based outside ...
14/05/2026
NAGRAVISION, a Kudelski Group company, has announced a partnership with the World Professional Billiards and Snooker Association (WPBSA) to launch Play Snooker,...
14/05/2026
Belden Inc. has announced a definitive agreement to acquire RUCKUS Networks from Vistance Networks for approximately $1.85 billion. The transaction has been app...
14/05/2026
NVIDIA has released the Content Localization Blueprint, a modular reference arch...
14/05/2026
Disney has announced that Disney will be the exclusive U.S. streaming home of the Banana Bowl, the Banana Ball league season championship, streaming live this ...
14/05/2026
Arkona technologies and technology partner manifold will demonstrate their production solutions on the Magna Systems and Engineering stand (Booth 5D1-1) at Broa...
14/05/2026
Haivision will host a webinar on Thursday, May 21 at 10 a.m. ET / 4 p.m. CET cov...
14/05/2026
The CW Network and ESPN have announced a sublicense broadcast agreement for The CW to televise ACC football and men's and women's college basketball gam...
14/05/2026
The agreement marks Scripps Sports' first NBA local rights deal...
14/05/2026
A new report from education-technology company Wiingy testing post-ChatGPT predictions against three years of real-world data has identified broadcasting as one...
14/05/2026
Global Citizen and FIFA have announced that Madonna, Shakira, and BTS will headl...
14/05/2026
LOS ANGELES, CA, May 14, 2026 - The nonprofit Sundance Institute announced today the cohort selected for the 2026 Episodic Lab program, taking place at Dunaway ...
14/05/2026
At Spotify, we're focused on making every listening experience feel intentio...
14/05/2026
Spotify recently welcomed songwriters, artists, executives, and music students t...
14/05/2026
New articulations, ostinatos, Motion Scoring Articulation Sets & more
Sonuscore's flagship cinematic string library has just been treated to a significa...
14/05/2026
World-class studio opens on T rkiye's Aegean coast
P r Recording & Residence have announced their official opening, introducing a new world-class reside...
14/05/2026
Now supports channel layouts up to 9.1.6
Nugen Audio have just released an update for their AI-powered dialogue intelligibility and compliance tool. Set to ...
14/05/2026
New recordings & one-key chord tool
UVI have just announced the release of Orchestral Suite 2, a ground-up redesign of their all-in-one symphonic orchestra ...
14/05/2026
Two new arrivals & expanded factory content
Rob Papen's all-encompassing plug-in and virtual instrument collection has just been treated to another upda...
14/05/2026
Embed QR codes into DAW sessions
FSK Audio's latest plug-in doesn't process audio, but serves as an organisational tool that allows QR codes to be e...
14/05/2026
SBS Board appoints Jane Palfreyman Managing Director
13 May, 2026
Media releases
The Special Broadcasting Service (SBS) Board of Directors is pleased to an...
14/05/2026
Transforming bold ideas into market-ready productions: Digital Originals returns
14 May, 2026
Media releases
SBS, NITV and Screen Australia have announced ...
14/05/2026
Australia Uncovered Returns to SBS with Bold New Season Featuring John Safran on...
14/05/2026
Rohde & Schwarz transforms spectrum complexity into situational awareness and ef...
14/05/2026
Rohde & Schwarz and Quantum Systems join forces to redefine EW and C-UAS-enabled...
14/05/2026
Rohde & Schwarz showcases STANAG aligned ARDRONIS Counter UAS capability at NATO...
14/05/2026
Code of Silence has won the BAFTA for Best Drama Series at Sunday night's ceremony at the Royal Festival Hall.
The series, starring Rose Ayling-Ellis and w...
14/05/2026
Soldiers equipped with Falcon IV radios will soon gain a sense-and-protect capa...
14/05/2026
Artists concept of the L3Harris Next Gen RTG in flight configuration, designed to provide 250 watts of reliable power for decades-long missions in deep space....
14/05/2026
Vivid Broadcast was embracing remote production long before it became the industry norm. Now, with Calrec's True Control 2.0-enabled Argo M and Type R conso...
14/05/2026
Car ad spend rises sharply in March as more auto buyers turn to electric, hybrid...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...