
Versatile Elation rig covers acts and more at Sandman Comedy Club posted: 07/04/2021
AV integrators Code 3 work closely with club owners to get the most out of the space
In late April, Michael and Carrie Sands will be fulfilling a longtime dream when they open Richmond, Virginia's newest entertainment venue, Sandman Comedy Club. Located in a roomy 1940's bank building complete with bank vault, the new venue houses an Elation lighting system of WW Profile HP , Fuze Spot , Colour Pendant and SixBar 1000 luminaires that will be used for much more than just comedy.
The Sandman Comedy Club, which will also hold Open Mic and Karaoke nights every week, will feature some of America's best comedic talent while serving up great food and drinks in a spacious room that features excellent views of the stage from every seat in the house.
Catering to live audience and video
AV integration company and Elation dealer Code 3 AV of Midlothian, Virginia, was called on to provide a comprehensive AV package for the new facility. Code 3's Vladimir Syrovatka worked closely with Michael Sands on the project, helping him realize some opportunities with the space that the owner might not initially have been aware of. Almost as an aside, Michael mentioned that he might want to also rent out the space to corporate clients or for weddings or other private parties, Syrovatka explains. That was a great idea. There are a lot of other opportunities to use the space besides comedy that he can leverage to give him additional streams of revenue. That modified the concept to the extent that he saw the importance in getting good lighting so he could not only light live performers but get good video capture through good balanced lighting as well.
As they talked about Michael's vision and the different ways he could market the space, the recording/video aspect became a central element of the design. With Covid, distance conferencing and online broadcast has become much more popular and they wanted to make sure they could cover that. Lighting had to work for camera as well as the live audience. By working closely with him and developing with him this methodology for operating, we were able to put together a very effective system for audio, lighting, video and camera.
Lighting supports vision
The approximate 200-capacity space was completely retrofitted from its previous incarnation as a brewpub with new kitchen and bar and the old bank vault serving as a one-of-a-kind liquor locker. Michael, a successful retired businessman who always had a penchant for comedy, naturally wanted to be cost effective so Syrovatka worked within a finite budget to determine what elements of the lighting were most important. Given that feedback, we massaged the budget and got the best lighting elements in place that could support his vision, he said.
Lighting system
Syrovatka says that despite being a small lighting system because it's dynamic lighting it's not limited at all. It's very versatile and still allows them to do a lot.
The system consists of two sticks of downstage truss that hold four WW Profile HP ellipsoidals along with a Fuze Spot LED moving head. The WW Profiles give warm white light onto the stage while the Fuze Spot can be used as a followspot, graphics projector or, with frost engaged, as a washlight. It has also been outfitted with a custom gobo to sweep the Sandman logo around the room. Three Colour Pendants with RGBW color systems are suspended over the stage to provide color or white light options onto the stage while adding depth to the look for video. Finally, SixBar 1000 LED battens, one left and one right at footlight positions and a third above a centered 90-inch display, wash the entire wall behind the performer in complementary tones. The SixBars are wonderful and very effective, says Syrovatka. They really highlight the performance and bring a lot of excitement to the venue.
Lighting scenes were created using an Elation Show Designer 1 controller working with a DMX interface and touch panel set up with preset buttons. An iPad configured with the touch panel allows venue personnel to walk throughout the facility and make adjustments to lighting and sound as needed.
On camera
A fixed camera in the back of the room allows them to capture the entire stage to record shows or can be used for online video meetings and distance conferencing. The camera links to a monitor in the green room where the next act is waiting, as well as to a digital recording device that can stream out to the Internet. Syrovatka says that performers will be delighted with the recording capability as it will allow acts to acquire a copy for their own promotion, both expanding the comedians reach while marketing the club as well.
The Healy Group
Code 3 worked closely with Chris Healy of Elation rep firm The Healy Group on the operating aspects of the system. Chris was very, very helpful on this project, Syrovatka states, who reached out to him to put the finer details on operation of the system and setup of the lighting units. He came in and really opened the client's eyes as to the potential of what the lighting system could do.
Satisfying result - club opening April 29th
The lighting install was completed earlier this year with the venue scheduled to celebrate its Grand Opening on April 29th. We are very proud of this installation and excited about what we were able to do within a limited budget, Syrovatka concludes. Our communication with the owner helped him to understand the role of lighting in supporting what he was trying to do. He felt it brought a lot of dynamism to his ability to support these performers in this environment and once he saw the finished package he was absolutely delighted with the end result.
About Elation Professional
Based in California with
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
KOKKEDAL, DENMARK, SEPTEMBER 1, 2026 DPA Microphones announces its new 6388 CORE Headset Microphone, a high-performance directional headset designed for dema...
02/09/2026
Pliant Technologies will highlight its CrewCom CXD 32CF 32x32 Dante /AES67 Digital Audio Network Interface, a powerful connectivity solution designed to expand ...
02/09/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced two enhancements to Teatro Pulse, its end-to-end TV service operation...
02/09/2026
Signiant, trusted by the media industry for accelerated content movement for more than 20 years, will showcase the latest evolution of the Signiant Platform at ...
02/09/2026
With a contractual agreement to supply a leading UK sports broadcaster with outside broadcast services for 104 football matches per season over the next four ye...
02/09/2026
IBC2026 will put sport firmly at the centre of the global media and entertainment technology conversation with the strongest sports showing in the event's h...
02/09/2026
PTZOptics will bring a hands-on showcase of intelligent video production to IBC2026 (11-14 September, RAI Amsterdam), with demonstrations spanning new camera te...
02/09/2026
OOONA, a global provider of professional management and production tools for the media localization industry, today announced the launch of OOONA Go, a ready-to...
02/09/2026
EON Media will make its European debut at IBC2026 (September 11-14, RAI Amsterdam) in the show's Future Tech Zone (Hall 14.FT5). The company is launching it...
02/09/2026
Frequency, the engine behind many of the worlds leading streaming television channels, will demonstrate at IBC2026 how integrating intelligence throughout chann...
02/09/2026
On-device AI platform gives broadcasters and content creators purpose-built tools for real-time vertical video production and AI-enhanced sports coverage...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Com...
02/09/2026
Friedrichstadt-Palast in Berlin, the world's largest theater stage, has modernized its backstage production infrastructure with a comprehensive Riedel solut...
02/09/2026
Women in Media announces that it will host the two-day Reel/Forward in-person conference devoted to navigating today's production scene. Guests can enjoy pa...
02/09/2026
The expanded partnership brings Teradek's Live Production solutions to New Media AV's European dealer and integrator network, opening new opportunities ...
02/09/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, announces a major expansion to its award winning Studio...
02/09/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that premium entertainment brand Foxtel has selected Vipe to underpin playout for...
02/09/2026
SubtitleNEXT helps HOT Telecom's subtitling team keep a cool head with reliable QC capabilities
Profuz Digital, global developer of digital media and local...
02/09/2026
Case Study: Mission Digital Strengthens Battery Safety with Safe-ion
As productions become increasingly dependent on battery-powered equipment, the safe storag...
02/09/2026
LA JOLLA, CA-Influenza viruses constantly shapeshift to evade recognition by the immune system. This shapeshifting occurs in critical proteins like hemagglutini...
02/09/2026
LA JOLLA, CA-Clinicians often use a medical test called a 12-lead electrocardiogram (ECG) to diagnose heart problems, which uses electrodes placed on the chest ...
02/09/2026
LA JOLLA, CA-Proteins may look like rigid molecular structures, but inside our c...
02/09/2026
RT has today announced a major media partnership with Lidl around Katie Taylor's historic Croke Park clash with Flora Pili on Saturday, September 5th.
The...
01/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...
01/09/2026
DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...
01/09/2026
The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...
01/09/2026
MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...
01/09/2026
FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...
01/09/2026
FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...
01/09/2026
Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...
01/09/2026
Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...
01/09/2026
Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...
01/09/2026
Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...
01/09/2026
Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...
01/09/2026
Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...