5VREAL: EMG / Gravity Media Italy and Vodafone contribute to innovative sports analysis and fan engagement project By Roberto Landini, Italian Correspondent
Tuesday, January 14, 2025 - 08:48
Print This Story
Combining artificial intelligence, 5G and video analytics systems to enhance technical match analysis and enrich audience engagement, the 5G Volley Reality Experience & Analytics Live (5VREAL) Project was conceived and implemented by a partnership of companies and research institutes including the Free University of Bozen-Bolzano, EMG / Gravity Media Italy, the Bruno Kessler Foundation, Small Pixels, and Vodafone Italy.
As part of this project, the Free University of Bozen-Bolzano recently led an experiment on systems using AI to recognise phases and parameters of volleyball games and to generate data associated with video to support the development of game tactics or to enhance fan engagement by producing real-time highlights with augmented reality graphics for inclusion in the event's coverage.
In the experiment, conducted at the Trento Sports Hall during an event involving women's volleyball team Trentino Volley, remote broadcast production techniques and technologies based on 5G networks played a dual fundamental role. First, they enabled the acquisition of images and their transfer to the Edge Cloud hosting AI-based systems. Second, they enabled the creation of real-time highlights and made them available for playout in the control room.
The Free University of Bozen-Bolzano led a consortium of entities and companies engaged in developing technologies to achieve the project's goals. In particular, the Bruno Kessler Foundation (FBK) and UniBZ focused on developing AI-based systems for analysing game phases. Small Pixels developed and provided its AI-based technology to enhance the video quality of compressed content. Vodafone installed a dedicated indoor coverage network at the Trento Sports Hall, leveraging the capacity and flexibility of its 5G network to ensure the required performance for mobile devices located there. It also established a private network connecting these devices to Edge Computing resources set up at the MCR in Cologno Monzese by EMG / Gravity Media Italy.
EMG / Gravity Media Italy built the entire technological infrastructure of the data centre, provided its production facilities, and implemented a low-latency remote contribution and production system based on Vodafone's 5G Remote Media Production Platform.
The complete process developed by the partners enabled the filming of a volleyball match using four cameras connected via 5G to the remote production system of the edge data centre in Cologno and EMG / Gravity Media Italy's Nova 126 mobile unit. Alongside broadcast cameras, the event was filmed with three smartphones, also connected via 5G to the Edge Cloud in Cologno, to demonstrate the feasibility of AI-based tracking even when the event is not produced for television broadcasting.
The AI-based systems' processing results were displayed on a tablet showing the event video and the game data extracted by the systems. Clips enriched with augmented reality were integrated into the event's programme as highlights.
The extracted data and generated content could also be consulted post-event for game analysis to support strategy development.
5G network solution
The experiment benefited from Vodafone's 5G network solution designed for remote video contribution and production applications, extended with an Edge Computing node at the MCR data centre in Cologno Monzese by EMG / Gravity Media Italy. To maximise performance in terms of low latency and reliability, the Edge Computing infrastructure was made directly accessible to devices enabled on Vodafone's 5G network through a direct and virtually dedicated connection.
This approach allowed devices equipped with specific non-commercial SIMs to utilise advanced features such as network slicing, which allocates the necessary resources to ensure substantial bandwidth (especially in upload) and extremely low latency levels. These resources are essential for enabling real-time transmission of high-quality video streams over a wireless network.
Additionally, these devices enjoyed a direct and dedicated connection, almost as if there were a direct line between the indoor coverage apparatus in the sports hall and EMG's Edge Cloud. This was made possible by the high capacity and evolved functionalities of Vodafone's advanced 5G infrastructure.
To maximise its network's performance for audiovisual contribution and production uses, Vodafone contributed to developing dedicated devices, acquired and managed by EMG Italy for this occasion. These devices, comparable to backpacks commonly used in the broadcast sector, represent a significant evolution as they feature superior audio/video functionalities compared to what's currently available on the market, integrating technologies such as bonding with precise operator network integration.
As a result, wherever a connection is established in Italy via one or more SIMs, data reaches the Cologno Monzese data centre in an average time of about 15 milliseconds without traversing the internet, thus avoiding impacts on bandwidth availability and latency. The connection characteristics (bandwidth and latency) depend only on the radio access quality, which is enhanced by the terminal's features.
During the experiment, exceptional access performance was achieved, allowing terminals to operate with connectivity exceeding 700Mb/s in download and 100Mb/s in upload, with transport latencies consistently below 20ms.
The video contribution latency, thanks to the encoding and decoding performance of the devices and the data centre systems, was consistently under 150ms, enabling any contribution or remote production activity.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
20/01/2026
SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...
20/01/2026
From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...
20/01/2026
Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...
20/01/2026
Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...
20/01/2026
Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...
20/01/2026
State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...
20/01/2026
CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...
20/01/2026
The Gotham, Film Independent, and Creators Coalition on AI Join Alliance
by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...
20/01/2026
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...
20/01/2026
Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...
20/01/2026
Back to All News
Netflix and Warner Bros. Discovery Amend Agreement to All-Cash Transaction
Business
20 January 2026
Global
Link copied to clipboard
All-C...
20/01/2026
Back to All News
Now You Can Play a Role in Our Live Events With Real-Time Voting
Elmar Nubbemeyer
VP, Member Product
Product
20 January 2026
Global
Link...
19/01/2026
CFP National Championship 2026: Indiana Football's Digital Crew Generate Hyp...
19/01/2026
CFP National Championship 2026: Van Wagner Relies on Experience for Indiana-Miam...
19/01/2026
CFP National Championship 2026: Game Creek Video Fields Premiere IP Compound for...
19/01/2026
CFP National Championship 2026: For a Slew of Studio Shows, ESPN Turns Hard Rock...
19/01/2026
CFP National Championship 2026: ESPN's Sweeping Live Game Production Leverag...
19/01/2026
The new L3Harris NOVA binocular system is the every-soldier goggle' - and the beginning of a new era for night-vison capability....
19/01/2026
The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...
19/01/2026
Back to All News
Straight to Hell' Sets April 27 Premiere: Teaser Trailer,...
19/01/2026
New Workflow Enhancements for All Broadcast Pix Systems, Plus 4-Channel ISO Recording for Hybrid and Roadie Tyngsboro, Mass. - January 2025 - Broadcast Pix ann...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
19/01/2026
Back to All News
Netflix Announces the Series Nights & Days, Directed by Kamila...
19/01/2026
DPA Microphones is striking a new chord in piano miking with the debut of its DPK2015 Piano Stereo Kit, an out-of-the-box, plug-and-play miking solution that ta...
19/01/2026
DPA Microphones will present its 4099 CORE Instrument Microphone and redesigned...
19/01/2026
Trianel relies on Arvato Systems for future-proof data center operations
Moving to the cloud: Arvato Systems implements extensive IT migration project
Migrat...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
18/01/2026
January 18 2026, 21:30 (PST) Dolby Cinema Arrives in Bengaluru: Dolby Laborator...
17/01/2026
Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...
17/01/2026
Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...
17/01/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...
17/01/2026
NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...
5VREAL: EMG / Gravity Media Italy and Vodafone contribute to innovative sports analysis and fan engagement project By Roberto Landini, Italian Correspondent 
