Twist Director Matt Pittroff s New Commercial Campaign Shows Who s TV BO

(New York & Minneapolis, United States--November 2, 2013) National Comedy Director Matt Pittroff of Twist took on zombies and raging hordes to show kids who's boss at home for TheTVBoss.org. (http://www.thetvboss.org/) Promoting parental control against inappropriate or scary content, the 2-spot, PSA campaign was created by GMMB on behalf of the National Cable & Telecommunications Association (NCTA). Pittroff and the Twist team double casted, and shot both English and Spanish versions of the popular spots.

The PSAs can be viewed here:

Zombies : http://youtu.be/UX8ODtGBFZ4

Wall : http://youtu.be/mLpGvabirns

Matt and his team at Twist took a great idea and made it even better, says Michael Carpenter, SVP/Creative Director at GMMB. Their comedic sensibilities and unmatched storytelling approach brought the creative concept to life in a way that is sure to catch parents attention while reminding them that theyre in control of what their kids see on TV.

Who doesnt love zombies and flaming arrows? asks Twist Director Matt Pittroff. Isnt that every Director and 13-year-old boys dream? It would have been easy to get all scary and gory, but we were challenged with conveying the genre and its undesirable elements in a light hearted and inoffensive way, knowing that the kids we are looking to protect could be watching. I am really pleased with how the spots turned out and loved the collaborative interaction with GMMB. Most of all, Im psyched about the awesome Facebook pictures I got out of the deal.

Matt has an uncanny ability to translate his charm and work ethic to almost any kind of storytelling, explains Amyliz Pera, Executive Producer at Twist. Lately, hes ranged from stylized comedy to situational humor to cinematic storytelling to the ol light smile. Although hed shot a nice variety of subjects, including unicorns & centaurs, he had yet to cover zombies. Were eternally grateful to GMMB for adding this to his repertoire. More importantly, its a pleasure to work on smart creative with people who care about the product theyre promoting.

Credits:

Client: NCTA [National Cable & Telecommunications Association]

Spot Titles: 2x :30 PSA's for TheTVBoss.org, both with Spanish Versions

Wall :30 TV English

Wall :30 TV Spanish

Zombies :30 TV English

Zombies :30 TV Spanish

Advertising Agency: GMMB/Washington, DC

Creative Director: Michael Carpenter

Art Director: Jean-Pierre Bovie

Copywriter: Trevor Naud

Agency Producer: Daniel Maughan

Agency Associate Producer: Brandon Wheeler

Partner: Will Taliaferro

Senior Vice President: Jon Summers

Account Supervisor: Sarah Lucas

Account Executive: Brandon Kessler

Production Company: Twist/New York & Minneapolis

Director: Matt Pittroff

Director of Photography: Andy Lilien

Executive Producers: Jim Geib, Amyliz Pera

Associate Producer: Alissa Liebert

Line Producer: Steve Blair

Where shot: Baltimore, MD.

Editorial Company: GMMB/Washington, DC.

Editors: Gabriel Kornbluh & Serge

Producer: Daniel Maughan

About Twist:

A global production company, Twist has offices in New York and Minneapolis. Headed by EP/President Jim Geib and EP Amyliz Pera, the Twist directorial roster features the diverse talents of Directors Matt Pittroff, Rich Michell, Chris Stocksmith and Marc Andr Debruyne. http://www.twistfilm.com

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LINK:	http://news.creativecow.net/story/873438...
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