Naomie Harris stars in a 60 second campaign film, as she fights to deliver Bond's must-have Xperia mobile phone.
New campaign film from Sony features brand new technologies that have been made for Bond'
Set against a backdrop of London's South Bank, Moneypenny uses Sony's RX100 IV camera to capture super-slow-motionsurveillance as a drama unfolds with an intense chase to deliver Bond's Xperia Z5 smartphone
Directed by Danny Kleinman - the man behind many of the legendary Bond title sequences
London, United Kingdom - Ahead of the release of the highly anticipated motion picture SPECTRE, Sony has unveiled its Made for Bond' advertising campaign, which stars Naomie Harris as Moneypenny. SPECTRE, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in the US on November 6.
Packing a powerful punch, the short film follows a tense chase across London's South Bank as Moneypenny fights off mysterious villains to deliver Bond's Xperia Z5 phone. Using state-of-the-art tools, including an advanced compact RX100 IV Cyber-shot camera, she captures surveillance in super-slow motion.
The 60-second piece has been produced by the legendary British director Danny Kleinman. Created by ad agency adam&eveDDB with production company Rattling Stick, the majority of the campaign film was shot on Sony's F65 professional 4K cinema camera, interspersed with slow motion' surveillance that can be seen through the screen of the RX100 IV camera, and photography shown on the screen of the Xperia Z5.
Kleinman says, The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop.
Harris adds, London provides the perfect setting for the campaign film. Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here. It is not your traditional commercial; it's an action-packed mini movie in itself.
Kazuo Hirai, President and CEO, Sony Corporation adds, Sony has been a proud partner of the iconic Bond films since Casino Royale. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets. Whether being used by Moneypenny on undercover surveillance or a creative photographer who wants to take and share outstanding photography captured on social channels, they're easy to use, pocketable and award-winning products for day-to-day and secret agent use alike.
The campaign officially launches with the TV commercial, which will first air in the UK on 1st October 2015 and will run until 8th November. The media campaign led by MediaCom also encompasses print, retail, digital and OOH.
With its compact size, the power of the premium RX100 IV camera - featuring the a world's first[1] 1.0 inch type stacked Exmor RS CMOS sensor, 40x super-slow-motion video capture at up to 1000fps[2], and the ability to speedily read data 5x faster than previous models - makes it the perfect accessory for Moneypenny.
With the fastest autofocus in a leading smartphone[3] delivering a ground-breaking speed of just 0.03 seconds[4], a fingerprint sensor integrated within the iconic power button, and beautifully sleek waterproof[5] design, the Xperia Z5 is an advanced next-generation smartphone ideal for Bond. The Xperia Z5 was recently announced on the 2nd September 2015 and will be available globally from October 2015.
Sony. Made for Bond.
- Ends -
Notes to Editors
For more information, please contact Sony PR team at Hope and Glory on switchboard 020 7566 9747 or:
Rochelle Collison rochelle.collison@hopeandglorypr.com
Laura Sibley laura.sibley@hopeandglorypr.com
Flora Laven Morris flora.lm@hopeandglorypr.com
For more information on both products, see www.sony.co.uk for more details.
Useful links
YouTube link to 60second campaign film: https://youtu.be/5y_UqgxQv10
Link to low-res ad stills: http://we.tl/1bsAiUWfgO
Link to high-res campaign imagery of Naomie: http://we.tl/pm0KNd2Wxw
[1] For digital still cameras (according to Sony research as of June 2015).
[2] In PAL. PAL / NTSC is switchable in the menu system. Slow-motion footage can be recorded at 1000fps, 500fps and 250 fps. Sound cannot be recorded when shooting slow motion. An SDXC memory card of Class 10 or higher is required.
[3] Based on the results of technical testing of the speed of autofocus of Sonys Xperia Z5 Compact and Xperia Z5 smartphones with Apple iPhone 6, Apple iPhone 6 Plus, HTC One M9, LG G4, Samsung Galaxy Note 4 and Samsung Galaxy S6 (being the Leading Smartphones defined by Strategy Analytics as the top six flagship devices according to shelf share in 2015). Research was conducted by Strategy Analytics between 5th to 6th of August, 2015. For more information, go to: Sony Mobile Communications
[4] In compliance with CIPA guidelines (CIPA - Camera & Imaging Products Association).
[5] Xperia Z5 series is waterproof and protected against dust as long as you follow a few simple instructions: all ports and attached covers are firmly closed; you can't take the phone deeper than 1.5m of water or for longer than 30 minutes; and the water should be fresh water. Casual use in chlorinated pools is permitted provided it's rinsed in fresh water afterwards. No seawater and no salt water pools. Abuse and improper use of device will invalidate warranty. The phone has an Ingress Protection rating of IP65 and IP68. To see what this means and for more information see http://support.sonymobile.com/global-en/dm/waterproof.
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pic
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Naomie Harris stars in a 60 second campaign film, as she fights to deliver Bond's must-have Xperia mobile phone.
