comScore Reports July 2013 U.S. Smartphone Subscriber Market ShareSmartphone Penetration Surpasses 60 Percent in U.S. Mobile Phone Market
RESTON, VA, September 6, 2013 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Smartphone OEM Market Share
143.3 million people in the U.S. owned smartphones (60 percent mobile market penetration) during the three months ending in July, up 3 percent since April. Apple ranked as the top OEM with 40.4 percent of U.S. smartphone subscribers (up 1.2 percentage points from April). Samsung ranked second with 24.1 percent market share (up 2.1 percentage points), followed by HTC with 8 percent, Motorola with 6.9 percent and LG with 6.8 percent.
Top Smartphone OEMs
3 Month Avg. Ending Jul. 2013 vs. 3 Month Avg. Ending Apr. 2013
Total U.S. Smartphone Subscribers Age 13
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Apr-13 Jul-13 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Apple 39.2% 40.4% 1.2
Samsung 22.0% 24.1% 2.1
HTC 8.9% 8.0% -0.9
Motorola 8.3% 6.9% -1.4
LG 6.7% 6.8% 0.1
Smartphone Platform Market Share
Android ranked as the top smartphone platform in July with 51.8 percent market share, followed by Apple with 40.4 percent (up 1.2 percentage points), BlackBerry with 4.3 percent, Microsoft with 3 percent and Symbian with 0.3 percent.
Top Smartphone Platforms
3 Month Avg. Ending Jul. 2013 vs. 3 Month Avg. Ending Apr. 2013
Total U.S. Smartphone Subscribers Age 13
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Apr-13 Jul-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.0% 51.8% -0.2
Apple 39.2% 40.4% 1.2
BlackBerry 5.1% 4.3% -0.8
Microsoft 3.0% 3.0% 0.0
Symbian 0.5% 0.3% -0.2
Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 92.6 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86.3 percent), Yahoo! Sites (81.7 percent) and Amazon Sites (66.8 percent). Facebook ranked as the top smartphone app, reaching 76.1 percent of the app audience, followed by five Google-owned apps: YouTube (53.7 percent), Google Play (53.6 percent), Google Search (53.5 percent), Google Maps (46.2 percent) and Gmail (45.0 percent).
Top 15 Smartphone Properties & Apps
July 2013
Total U.S. Smartphone Mobile Media Users, Age 18 (iOS and Android Platforms)
Source: comScore Mobile Metrix
Top 15 Properties % Reach Top 15 Apps % Reach
Smartphone Browsing App Audience 100.0% Smartphone App Audience 100.0%
1 Google Sites 92.6% Facebook (Mobile App) 76.1%
2 Facebook 86.3% YouTube (Mobile App) 53.7%
3 Yahoo! Sites 81.7% Google Play (Mobile App) 53.6%
4 Amazon Sites 66.8% Google Search (Mobile App) 53.5%
5 Apple Inc. 50.2% Google Maps (Mobile App) 46.2%
6 Microsoft Sites 45.2% Gmail (Mobile App) 45.0%
7 AOL, Inc. 45.0% Apple App Suite (Mobile App)* 43.9%
8 Wikimedia Foundation Sites 44.1% Pandora Radio (Mobile App) 40.4%
9 Pandora.com 40.4% Yahoo! Stocks (Mobile App) 31.2%
10 eBay 36.7% Apple Maps (Mobile App) 27.9%
11 Turner Digital 33.8% Instagram (Mobile App) 26.4%
12 Glam Media 31.4% Yahoo! Weather Widget (Mobile App) 25.1%
13 CBS Interactive 30.1% Voice Search (Mobile App) 22.4%
14 Weather Company, The 29.8% Twitter (Mobile App) 21.3%
15 Twitter.com 29.0% Facebook Messenger (Mobile App) 21.3%
*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center
About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
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comScore Reports July 2013 U.S. Smartphone Subscriber Market ShareSmartphone Penetration Surpasses 60 Percent in U.S. Mobile Phone Market
