Back to All News
Behind the Curtain: Consumer Products VP Josh Simon Talks Bringing Bridgerton' From Screen to Life
Netflix Staff
Entertainment
23 March 2022
Global
Dearest Reader. As we prepare to welcome back Queen Charlotte and her royal subjects for the second season of Bridgerton, we cordially invite you to take part in the merriment. The latest six-piece cosmetic collection from Pat McGrath Labs' exclusive Pat McGrath X Bridgerton line or Bloomingdale's Bridgerton-inspired tableware collection from designer Sheila Bridges and Wedgwood will make you feel like you're enjoying high tea with the Queen herself. And what would this kind of celebration be without a ball? The Queen's Ball: A Bridgerton Experience will welcome guests beginning March 24 at the esteemed Biltmore Hotel in downtown Los Angeles.
In advance of these celebrations, yours truly rang upon Josh Simon, Netflix's vice president of consumer products, to discuss how his team partners with brands large and small to extend Netflix stories into areas like apparel, toys, housewares, and immersive experiences; how the Queen's Ball will transport visitors to the regal and romantic world of Regency-era London; and what's next.
Tell us about the Queen's Ball.
The Queen's Ball immerses visitors in the world of Bridgerton balls, romance, fashion and music. Attendees are greeted by the voice of Lady Whistledown and actors in full Regency attire. They sip Bridgerton-themed cocktails, visit a portrait studio, learn dance steps from the period and compete to win the Queen's favor as a string quartet plays music inspired by the series. It's your chance to experience Bridgerton as if you were truly there. And one lucky attendee might just shine enough to be named Diamond of the Season.
Why do you think Bridgerton is a good fit for these kinds of extensions?
With Bridgerton, Shondaland created a fully-realized fictional universe that's as fun to experience in real life as it is to see on screen. Fans have connected with every aspect of the series, from the characters to the costume design to the art and set design and soundtrack. They are so taken with the sights, sounds and romance of the world of Bridgerton that when we launched the experience in London, many came dressed in period costume, and at least one couple actually got engaged there.
A photo from Bloomingdale's Bridgerton' pop-up at its flagship New York City store on 59th street. Credit: Daniel Salemi
What's the best part about your job?
I love how much we embrace innovation and creative risk-taking as part of our culture - and I see that come to life with something like the Queen's Ball. This is a totally new type of immersive experience. As such, there's always a risk of failure. But I love how much our team, working quickly and in very close partnership with the series' creators, are willing to bring a new form of storytelling to fans.
How do you decide what partnerships and products to move forward with, like for Bridgerton?
We always want the products we create to feel completely authentic to our fans. In the early stages, we ask ourselves whether a given product line or experience allows a viewer to explore the world more deeply, express their fandom, or extends the story in compelling ways. (I'm currently sipping a delicious cup of Queen's Cake tea as I write this.) We're not just looking to create more stuff. Working with Dame Pat McGrath, who is such an innovative force in the beauty space, is the epitome of this mindset - Pat McGrath Labs cosmetics were used by the entire cast during filming, and Bridgerton actor Nicola Coughlan serves as muse for the new collection.
A photo from Pat McGrath Labs' exclusive Pat McGrath Labs x Bridgerton' custom makeup line. Courtesy Pat McGrath Labs.
Why do you think there's an appetite for these kinds of products and experiences?
We put a lot of care into choosing our consumer products based on series and films we believe will have the greatest impact with fans - titles like Stranger Things, Squid Game, The Witcher, Money Heist (La Casa de Papel) and of course Bridgerton. We've expanded our team around the world but have stayed focused on curating unique and authentic products for our members, through retail experiences that meet fans where they are, from Walmart and Target to Netflix.shop. These products help bridge the gap between seasons and create a year-round point of connection for our members to express their love of our shows and connect with other fans.
What's next for the consumer product and experiences team?
A big part of our goal is to create experiences that can travel. We're excited to bring the Queen's Ball to Washington D.C., Chicago, and Montreal. And we'll soon announce cities around the world both for Stranger Things: The Experience and our Stranger Things retail experience, along with a ton of exciting new products, to coincide with the premiere of Stranger Things 4 in May.
The Queen's Ball: A Bridgerton Experience opens March 24 at the Millenium Biltmore Hotel in Los Angeles. Get your tickets here. Bridgerton Season 2 premieres March 25.
Download photos from the experience here.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Back to All News
