Sky scoops gold at Sports Industry Awards

03 May 2013

Sky scoops gold at Sports Industry Awards

Sky's partnership with British Cycling was last night recognised in the Best Sponsorship of a Sports Team' category at the BT Sport Industry Awards for its support of Great Britain's Cycling Team in 2012.

Making the award, the judges cited the synergy' between Sky and British Cycling as well as the breadth of support Sky has delivered as Principal Partner to British Cycling. The partnership encompasses cycling at the grassroots right through to the successes of Team GB cyclists at London 2012.

Sky's partnership with British Cycling was formed in 2008 with ambitious targets to get one million more people cycling regularly and to produce the first overall British winner of the Tour de France. Both parties renewed the relationship for a further four years in 2012 having achieved both of these challenging targets ahead of time.

Robert Tansey, Director, Sky Sports, commented: "Inspiring people through the power of sport has been central to Sky from the very beginning. That's why it's particularly satisfying to get recognition for a partnership that is helping to encourage greater participation in cycling, not just on the track but where it really matters, on Britain's streets. We're thrilled that the partnership between Sky and British Cycling has been honoured at these prestigious industry awards."

Director of Cycling Tricia Thompson and gold medallist Sir Chris Hoy received the award from

F1 drivers Max Chilton and Susie Wolff. British Cycling also took home the Governing Body of

the Year award.

Commenting on the event, Nick Keller, chairman of the Sport Industry Group, said: "2012 was defined by its narrow margins, and the same can be said for this year's BT Sport Industry Awards. This great industry continues to give our esteemed judging panel a tough day, with the quality of work produced astonishing us year on year. To be on the shortlist for the BT Sport Industry Awards is a stellar achievement in itself, and to triumph from this elite group is evidence of simply staggering work. Our congratulations go to the entire shortlist, and all the winners, as well as our thanks to every member of this industry for the part in a year that will be talked about for generations to come."

The 2013 BT Sport Industry Awards took place at London's Battersea Evolution on

Thursday 2nd May 2013.

- Ends -

For further information:

Clara Eldridge, Corporate Communications

clara.eldridge@bskyb.com

For more information on Sky's partnership with British Cycling, please click here.

For more information on Sky's Bigger Picture activities please visit click here.

About Sky

Sky is the UK and Ireland's leading home entertainment and communications company. Around 40% of all homes have a direct relationship with Sky through its range of TV, broadband and home telephony services.

Sky is the UK's biggest investor in television content, investing more than £2.3 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News. Around two-thirds of Sky's content spend is invested in the UK and Sky is the fastest-growing source of investment in original British programmes. More than 30 million people watch Sky content each week.

Alongside its commitment to offering customers a greater choice of high-quality content, Sky is a leading innovator. Customers enjoy total control and flexibility over their favourite TV through Sky+, watch TV on the move through Sky Go, and enjoy the best quality TV experience at home through High Definition and 3D.

Sky distributes its content broadly over several platforms, including satellite, cable, IPTV, mobile and WiFi. NOW TV, Sky's second consumer brand, builds on the company's leadership in internet TV. Sky is also the UKs fastest-growing home communications company and favourite triple-play' provider of TV, broadband and home phone.

Sky believes in making a wider contribution to the communities in which it operates by taking positive action on the environment, supporting grassroots sports and increasing access to, and participation in, the arts. Sky employs 23,000 people, has annual revenues of £6.8 billion and is estimated to support a £5.4 billion contribution to UK GDP. Sky is listed on the London Stock Exchange (BSY).

LINK:	http://corporate.sky.com/media/press_releases/2013/sky_scoops_gold_at_...
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