Lighting the Tallest Building in Africa for Xbox launch posted: 30/11/2020
The lighting, crew and technical production were delivered by event technical specialists MSTARR working for event producers Penquin.
The tallest building in Africa - The Leonardo, a 234-metre mixed-use property development in Sandton, Johannesburg - was lit up for the South African launch of the new Microsoft Xbox Series X console - standing out against the night sky highlighted in green by Robe BMFL moving lights, with the Xbox logo emblazoned onto the top of floors of the tower. Amassed media, press and VIPs watched the spectacle unfold from the rooftop balcony of the nearby Radisson Blu Hotel on Rivonia Road, a vantage point offering the best views, with the event also clearly visible from all around the Sandton CBD and beyond. It brought plenty of positive energy and vibes to the city amidst a challenging year.
The launch lighting scheme was designed by Greg Angelo and MSTARR's Gareth Chambers who chose Robe's powerful BMFL fixture because it was the ONLY fixture that could do the job and blast enough light across the 550-metre throw distance.
In one of the most inspiring stories to emerge from the SA lockdown, MSTARR Productions has recently been taken over by Gareth and his business partners - sound enthusiast, Zweli Ngcobo and company CFO Landy Yeatman - and undergone complete restructuring ready for a new era of enterprise. This was their first major high-profile brand experience event.
To illuminate The Leonardo thoroughly and spectacularly, 18 x Robe BMFLs - six BMFL WashBeams and 12 x BMFL Blades - were installed in three different locations.
Gaining the required permissions to do this involved getting the agreement of three separate buildings and their management and security companies - the Benmore Shopping Centre roof parking, the Sandton Gautrain station parking lot, and the Radisson Hotel which also had fixtures positioned on its actual roof.
Two BMFL WashBeams and four BMFL Blades were deployed in each location, an operation that included manually carrying the kit up staircases in some cases to reach to the respective rooftop positions. Each set of luminaires was controlled locally by a grandMA Dot2 console.
Three of the BMFL Blades were fitted with custom Xbox gobos for projecting a crisp, clear image onto the building, with local power utilized at the Radisson and the fixtures in the two parking lots running off generators.
The set up was completed the day before the event and was also tested that evening.
On the night, the 30 or so socially distanced VIP guests first joined a reception at the Leonardo Hotel, and at dusk were shuttled just up the road to the Radisson and taken to the balcony which revealed stunning views of The Leonardo illuminated in green and overlaid with the logos.
The Leonardo's permanent LED architectural lighting scheme was also turned green for the event.
I was delighted with the BMFLs, enthused Gareth they did exactly what we wanted and needed, and they were the only lights in South Africa that could have done the job! He has in fact used BMFLs for similar long throw applications before and to cover even longer distances up to 850 metres, so he was confident the lights were up to it!
The challenge on this project - apart from the physical effort of getting the fixtures in place - was the weather. Bang in the middle of the rainy season, downpours in SA during this time can be erratic and when they happen it's always a biblical deluge rather than a polite sprinkling! Happily, it held off on the event night and the previous setup evening!
The client was delighted with the results, the VIPs were suitably impressed, and Xbox X Series sales have gone through the roof in SA ... so the launch has had the desired effect and looked amazing in the process!
The Leonardo - which includes apartments, office and commercial spaces, ground floor shops, a hotel and more - was completed in 2019 and by 36 feet became the tallest building in Africa, topping out the 223-metre-high Carlton Centre in downtown Johannesburg, which had held the title since 1973!
Gareth, Zweli and Landy - experienced event and live industry professionals each with around 20 years' experience - see a bright future ahead for MSTARR.
While they were not planning to take over the company before Covid brought events to a standstill, they saw an opportunity for both MSTARR Productions and its well-respected sister company MSTARR Events Solutions run by Carla Human, Monique Bester and Thato Ngcobo to offer full in-house technical services as well as complete event management with flair and imagination.
The winter saw a complete repositioning of MSTARR ready for emergence from the Covid period. While the SA events industry has been very quiet since March, some green shoots of hope are appearing and its hoped that smaller and more creative Covid-compliant events will start to happen.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
Lighting the Tallest Building in Africa for Xbox launch posted: 30/11/2020 
