
NBA Virtual-Reality Broadcasts on Oculus Fueled By Fully Cloud-based Decentralized Workflow Through The Switch and AWS, MediaMonks takes live VR sports production into the cloud By Brandon Costa, Director of Digital
Tuesday, May 11, 2021 - 12:56 pm
Print This Story | Subscribe
Story Highlights
In a challenging season of evolving COVID-based protocols, limited fan attendance, and national broadcast partners' taking much of their live game production remote, the NBA has managed to uphold its reputation as one of the nation's most progressive professional sports leagues.
That includes leading the way on NFTs (through NBA Top Shot), sports-betting-based alternative streaming broadcasts, and, yes, even virtual reality.
The NBA has partnered with Facebook to deliver a package of live games in virtual reality on the Oculus platform.
Through its partnership with Facebook, the NBA has delivered a package of 10 VR broadcasts of live games on the Oculus Quest platform, the last of which - between the Toronto Raptors and Dallas Mavericks - will stream Friday evening.
Consumable on Oculus Quest's Venues app, this season's edition of the NBA's live VR experience brings users (and their dynamic avatars) into a suite-like experience to interact with other fans of their choosing while watching a produced, multi-camera live presentation of the game itself.
Yet, although the consumer side of the production has been advanced significantly by pushing the quality of the video to 4K at 60 fps, perhaps the most radical and impactful changes are behind the scenes, where the entire live experience is being produced via a new decentralized model with the crew working from numerous locations around the globe.
The Key First Mile to the Cloud The NBA and Facebook have entrusted international creative digital-production company MediaMonks to produce the live game coverage and assist with marrying it to the Venues app experience within Oculus.
Camera specialist Alan Bucaria sets up one of four cameras used to shoot the VR broadcast. Bucaria is one of just two-three people required at the arena to make the production possible. (Photo Courtesy: MediaMonks)
MediaMonks' team has logged plenty of reps working NBA VR experiences in the past, but, when it became clear that conditions at NBA arenas were going to be quite different this season given careful resumption of play amid the coronavirus pandemic, it was understood that this slate of productions would be the most challenging yet.
Unable to travel staff and have a large technical presence onsite, MediaMonks had to get creative. Like many broadcasters throughout this pandemic, it would need to find a way to produce from home - literally. The agency would assemble a completely decentralized workflow that would allow the entire production to be done in the cloud.
The key to decentralization came in unlocking the connectivity. MediaMonks turned to The Switch for its high-capacity, low-latency first-mile connectivity into every NBA arena. This enabled The Switch to extend a direct peering with AWS via a private Direct Connect which MediaMonks accessed directly from the NBA Venue panel. The ability to funnel 4K video signals over those pipes (The Switch network) out of the arena and into the cloud was the critical element that enabled the entire show.
A chart of the signal workflow behind the NBA VR experience. (Courtesy: MediaMonks)
The signal workflow is relatively straightforward (see image at right). From AWS Direct Connect, the camera signals are fed through nine softwareSRT decoders into TouchDesigner for 3D mapping and custom projection. From there, it runs into Vizrt's Viz Vectar Plus production-switching system controlled by Central Control where the crew can tap in and work from their respective homes to build the final product, which is transmitted to Oculus headsets through AWS Cloudfront.
This workflow sounds terrifying and bizarre, says Lewis Smithingham, MediaMonks' Director of Creative Solutions, but, once it got up and running, it has been one of the more stable shows that we've ever run.
Minimal Onsite Presence At the arena on a game night, the MediaMonks team has to deploy little more than a collection of five cameras and a small, 12 rack unit rolling case housing a collection of Haivision Makito X4 encoders.
The only gear required on-site for the production are five Sony cameras and a 12 RU rolling case of Haivision Makito X4 encoders. Those encoders leverage The Switch's in-venue network to transport the camera feeds to AWS Direct Connect. (Photo Courtesy: MediaMonks)
With the team looking to stick with more-traditional broadcast elements, these games are not produced with some special VR rig, which previous major VR projects across the industry may have used. Instead, these games are shot using Sony FX6 full-frame cinema cameras outfitted with Canon EF 8-15mm fisheye lenses. They are positioned in four spots in the arena: high center court, low center court, and under each basket.
Only two to three crew members are needed onsite: VR Broadcast Engineer in Charge Ken Stiver and Camera Lead/Live Tech Alan Bucaria, supported by Broadcast Engineer Adam Roth, or a local utility. Everyone else involved in the show works on equipment in their own homes.
Says Smithingham, It's liberating as a manager to be able to recruit the talent that I want for this show, [rather] than be restricted to just who can get to the truck.
Bringing in Talent Far and Wide The show is steered by a crew more than 15 people deep, all working from home in locales ranging from Orlando to New York, New Jersey, Los Angeles, San Francisco, Arkansas, London, Nottingham, Buenos Aires, and S o Paolo.
Among those behind the scenes were Solutions Architect Lead Jason O'Malley, Broadcast and Films Senior Technica
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
07/08/2026
DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
The Award Recognizes ACT's Outstanding Sales Performance, Marketing Collaboration and Long-standing Commitment to the NEUTRIK Brand
ACT Entertainment, one ...
07/08/2026
Beamr Imaging Ltd. (Nasdaq: BMR), a leader in video optimization technology and solutions, today announced it is bringing AI upscaling to live sports, broadcast...
07/08/2026
Berklee City Music Presents Nine Scholarships and Awards at Annual Concert Student recipients from seven states and Canada received scholarships, housing awar...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/08/2026
Riedel Communications at IBC2026: Live Production Experience Showcasing Integrated IP Production Workflows
At IBC2026, Riedel Communications will bring modern ...
07/08/2026
Shotoku Showcases Expanding Aura PTZ Ecosystem and Award-Winning Swoop Robotic Crane at IBC2026
Shotoku Broadcast Systems will officially introduce its Aura fa...
07/08/2026
Highlights will include new Dante fiber connectivity, expanded IPMX capabilities and award-winning signal processing solutions
Cobalt Digital, the leading des...
07/08/2026
Bob Moses Concert at Red Rocks Captured with URSA Cine 12K LF
Brie Clayton August 6, 2026
0 Comments
PYXIS 12K and URSA Cine 12K LF enable cinematic c...
07/08/2026
Use It or Else Is Not an AI Implementation Strategy
Andy Marken August 6, 2026
0 Comments
Source - Hitchhikers Guide to the Universe, Touchstone Pi...
07/08/2026
Migration of more than 1,000 radio services delivers improved resilience, efficiency and sustainability
07 August 2026, Winchester, UK Arqiva, the UK's l...
07/08/2026
On 6 August, the European Commission and the SpaceRISE consortium concluded nego...
07/08/2026
The Traitors Ireland Uncloaked is also back with all the behind the scenes drama...
06/08/2026
The broadcaster's 14-race schedule begins in Iowa and ends in November with ...
06/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/08/2026
As media organizations consolidate teams, technology platforms, and content libr...
06/08/2026
Firmware updates introduce Dolby's next-generation picture engine, content-aware optimization, and new motion and ambient-light tools...
06/08/2026
TNT Sports will have wall-to-wall coverage of the upcoming FIBA Women's Bask...
06/08/2026
swXtch.io (Stand 5.MR13) has unveiled groundSwXtch for Audio over IP (AoIP), a software application that lets broadcasters and media organizations move audio in...
06/08/2026
At IBC2026, Riedel Communications (Stands: 10.A24, 10.A31, 10.A38) will bring modern media production to life with the Live Production Experience - a connected ...
06/08/2026
The first live-sports director to receive the prestigious honor, eight-time Emmy...
06/08/2026
NBC Sports will continue to present the Preakness Stakes on NBC and Peacock thro...
06/08/2026
Cobalt Digital (Stand 8.F90) continues to reinforce its commitment to delivering...
06/08/2026
Wave Central has promoted promotion Jeff Daubert to Director of Sales, Americas.
In his expanded role, Daubert will lead Wave Central's sales strategy and ...
06/08/2026
KMH Integration is expanding its ability to serve media, broadcast, and IT organizations by adding Keith Hanadel, an accomplished architect with decades of indu...
06/08/2026
Advanced Systems Group (ASG) has promoted Michele Ferreira from Vice President of its Systems Integration team to the newly created position of Chief Business O...
06/08/2026
Demonstrations will include new JPEG XS, Dolby audio, cloud-gateway, stream-processing, and distribution capabilities...
06/08/2026
The deal includes three premium mobile units, engineering personnel, existing br...
06/08/2026
Broadcast Management Group produced Amazon Prime's inaugural Obsessed Fest a...
06/08/2026
Exhibit will feature new variable-ND functionality, OLED viewfinders, remote-camera tools, and UHD production monitors...
06/08/2026
Compact full-frame E-mount lens targets sports, wildlife, and other long-range shooting applications...
06/08/2026
Live broadcast will honor Roger Federer and Mary Carillo on Aug. 29, with onsite...
06/08/2026
End-zone board receives higher-resolution LED technology and an updated Show Control system ahead of the 2026 football season...
06/08/2026
New 16- and 32-pad MIDI controllers now available
Fender have just announced that the two new performance-focused controllers that were unveiled at NAMM 202...
06/08/2026
Standalone version, performance improvements & more
Lewitt have just released a significant update for their speaker and room virtualisation software, intro...
06/08/2026
Combines celeste samples with synth engine
After launching earlier in 2026 with deFORM, ebbandflow have returned with their first sampled acoustic instrumen...
06/08/2026
SGL Carbon's consolidated sales in the first half of 2026 totaled 394.2 million, down 13.0% from the prior year (H1 2025: 453.2 million). On the one hand,...
06/08/2026
The BBC has announced casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited.
Joining Bluemel are Henry Ashton (A ...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Proven offering builds on more than 20,000 live sporting events with greater automation, flexibility, and operational control
LTN , the industry leader in tran...