
Mediaset plant face to Flooxer of Atresmedia with the launch of Mtmad Inicialmente, este nuevo canal de v deos nace con 40 formatos diferentes pensados y producidos para el entorno digital con el que Mediaset inaugura el desarrollo de nuevas f rmulas experimentales de producci n propia online.
Mediaset Espa a da el salto a la conquista de la audiencia de millennials y entra de lleno en el terreno de los contenidos online con el lanzamiento de Mtmad. En l nea a la plataforma Flooxer impulsada por Atresmedia, Mtmad pretende aglutinar contenidos nativos digitales dirigidos a las generaciones que han nacido con Internet.
Referente del ocio televisivo entre los millennials y la Generaci n Z', Mediaset Espa a da ahora un paso m s con su apuesta por los contenidos nativos digitales y las nuevas f rmulas de entretenimiento en Internet.
Prescriptores de xito en las redes sociales, rostros conocidos de Mediaset Espa a en una faceta diferente a la que muestran en televisi n y nuevos talentos hasta ahora desconocidos saltan con Mtmad a la oferta audiovisual de Mediaset online.
El usuario puede acceder a todo el cat logo en HD de mtmad a trav s de la web www.mtmad.es, alojada a su vez en Mitele, plataforma recientemente renovada con un sistema responsive para web desde PC y dispositivos m viles, app y Smart TV, con la ltima tecnolog a multibirate que asegura la calidad del contenido con la adaptaci n al ancho de banda de cada usuario, con la inclusi n de una lista personal de contenidos, control parental y crossdevice resume, entre otras mejoras.
Inicialmente, este nuevo canal de v deos nace con 40 formatos diferentes pensados y producidos para el entorno digital con el que Mediaset inaugura el desarrollo de nuevas f rmulas experimentales de producci n propia online.
Con la moda, belleza, m sica, televisi n, sexo, tecnolog a, humor, pareja, familia, lifestyle, gaming, cocina, deporte, viajes y cine entre los contenidos m s demandados y con la prescripci n de los personajes m s influyentes en el entorno digital con unas est tica y estilo propio, Mtmad pretende convertirse en un nuevo escaparate para las marcas que ver n incrementada su notoriedad a trav s de m ltiples posibilidades, ya sea a trav s de su integraci n editorial mediante f rmulas de branded content o patrocinios del site y microsite.
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