SONY COMPUTER ENTERTAINMENT INTRODUCES DUALSHOCK 4 WIRELE CONTROLLER 0 ANNIVERSARY EDITION� Limited Edition DUALSHOCK 4 Launches in Nor America, Europe and Asia in September 05

Tokyo, June 16, 2015 - Sony Computer Entertainment Inc. (SCEI) today announced that it will introduce DUALSHOCK 4 Wireless Controller 20th Anniversary Edition in North America, Europe and Asia in September 2015 at a recommended retail price (RRP) of US$64, 64, and 380RMB / HK$468*1 respectively. Commemorating the 20th anniversary of the original PlayStation console launch in North America and Europe, this special DUALSHOCK 4 will be available as a limited edition.

DUALSHOCK 4 Wireless Controller 20th Anniversary Edition comes in an iconic Original Gray finish with a four-color PlayStation family mark emblazoned on the PS button. Users will be able to enjoy games and other entertainment content with this truly special Wireless Controller that combines the sleek DUALSHOCK 4 style with the original PlayStation console design.

SCE will continue to further expand the PlayStation platform to deliver entertainment experiences that are only possible on PlayStation.

*1Price may vary depending on the country/region.

< DUALSHOCK 4 Wireless Controller 20th Anniversary Edition Product Outline > Product name DUALSHOCK 4 Wireless Controller 20th Anniversary Edition

Color Original Gray

Product code CUH-ZCT1 05

Release date September 2015

Recommended retail price US$64, 64, 380RMB / HK$468

*Design and specifications are subject to change without notice.

About Sony Computer Entertainment Inc. Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes, develops and markets the PSP (PlayStation Portable) handheld entertainment system, the PlayStation 3 (PS3 ) computer entertainment system and the PlayStation Vita (PS Vita) portable entertainment system. SCEI has revolutionized home entertainment since they launched PlayStation in 1994. PlayStation 2 further enhanced the PlayStation legacy as the core of home networked entertainment. PSP broadens the entertainment experiences into the portable arena. PS3 is an advanced computer system, incorporating the powerful Cell Broadband Engine and RSX processors. PSNSM, that includes PlayStation Store, delivers unparalleled online gaming experience to PlayStation users. PS Vita is an ultimate portable entertainment system that offers a revolutionary combination of rich gaming and social connectivity. SCEI also delivers the PlayStation experience to open operating systems through PlayStation Mobile, a cross device platform. PlayStation 4, available this holiday season, is the next generation computer entertainment system that redefines rich and immersive gameplay with powerful graphics and speed, intelligent personalization and deeply integrated social capabilities. Headquartered in Tokyo, Japan, SCEI, along with its affiliated companies, Sony Computer Entertainment America LLC., and Sony Computer Entertainment Europe Ltd., and its division companies, Sony Computer Entertainment Japan Asia develops, publishes, markets and distributes hardware and software, and manages the third party licensing programs for these platforms in the respective markets worldwide.

PlayStation and DUALSHOCK are registered trademarks and PS4 is a trademark of Sony Computer Entertainment, Inc. All other trademarks are property of their respective owners.

LINK:	http://www.scei.co.jp/en/corporate/release/2015/150616a.html?rss=true...
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