Juanma Ortega captaining a new radio project: Hello Radio La agencia de publicidad y marketing Hello Media Group pone en marcha un estudio de radio propio en sus oficinas de la planta 24 del edificio Torre Europa de Madrid.
Coincidiendo con el D a de la Radio, la agencia de publicidad y marketing Hello Media Group, ha dado a conocer la puesta en marcha de su ltimo proyecto, su propio estudio de radio. Capitaneada por el locutor Juanma Ortega la nueva emisora est ubicada en la planta 24 de la madrile a Torre Europa. El proyecto demuestra ser un paso m s en el compromiso de la agencia por ofrecer un servicio de marketing integral y flexible, que concibe la estrategia de medios on-off como una sola.
Si ya Hello Radio se distingu a por gestionar eficazmente la publicidad en las emisoras tradicionales, ahora se convierte en una agencia capaz de gestionar contenidos radiof nicos para marcas, desde la creatividad de la campa a, producci n de cu as publicitarias, microespacios, branded content, megafon as, emisiones en directo o incluso programas o canales de radio completos.
M s all de la simple cu a
Juanma Ortega, director creativo de Hello Radio, explica que de poco sirve un contenido publicitario si no resulta atractivo hasta el punto de ser un xito. El objetivo es ofrecer soluciones creativas que van m s all de la simple cu a, algo que parece estar demandando el sector. Co-crear contenidos junto a las marcas aportando el valor de la experiencia y la originalidad es una garant a . Seg n l, tradicionalmente no se ha tratado bien a las marcas: Cada vez que un locutor dice aquello de nos vamos a publicidad' o unos minutos y ahora volvemos', est echando a los anunciantes del contenido, cuando son quienes sostienen todo. Es como hacer que pague el banquete el que se come las sobras. Debemos tratar mejor a las marcas, darles un mejor servicio, atender a sus necesidades, sus valores y ofrecerles contenidos de calidad, originales, personalizados, llamativos y sobre todo, atractivos , a ade. Su papel exitoso como prescriptor publicitario en programas como Day by day o Carrusel Deportivo (Cadena SER) le han permitido conocer bien la integraci n de anunciantes y contenidos.
Ortega, que es miembro de la Brandend Content Marketing Association, se sinti atra do especialmente por la propuesta de Hello Radio. El equipo, que ya contaba con un gran expertise gracias a la dilatada trayectoria profesional en el mbito comercial y de planificaci n de Juan Ca ete y Daniel Serrano, sabe que con Juanma, aunando pasi n y genialidad, se consiguen contenidos de xito planificados estrat gicamente.
Nos sentimos muy orgullosos de poder satisfacer a nuestros clientes en sus estrategias on-off, ofreciendo un servicio m s creativo, integrado, r pido y flexible, sin la complicaci n y sobrecoste que supone trabajar con varios intermediarios , afirma Ca ete. Para Yago Arbeloa, presidente de la compa a, este es uno de los hitos m s bonitos vividos en Hello y por el que se siente muy orgulloso: Desde el principio, siempre hemos tratado de avanzar anticip ndonos a las circunstancias pero, sobre todo, siempre hemos querido hacerlo pensando en las necesidades de quienes conf an en nosotros y esto es lo que, al final, nos hace ser cada vez m s grandes .
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Juanma Ortega captaining a new radio project: Hello Radio La agencia de publicidad y marketing Hello Media Group pone en marcha un estudio de radio propio en sus oficinas de la planta 24 del edificio Torre Europa de Madrid. 
