Sony will exhibit at IBC a full IP ecosystem from acquisition to production and archive Sony dar a conocer nuevos avances en imagen, tecnolog a IP y flujos de trabajo de medios, presentando soluciones que impulsar n a los clientes en el cambio del panorama de medios y broadcast
Continuing its vision Beyond Definition, Sony explorar en IBC 2016 c mo las innovaciones en los campos de imagen, tecnolog a IP y flujos de trabajo permiten el surgimiento de nuevas formas de participaci n de la audiencia con los creadores de medios y su contenido.
La multinacional estar acompa ada de sus parnerts para revelar productos, sistemas y soluciones y debatir nuevos est ndares tecnol gicos que respalden nuevas maneras de trabajo para las organizaciones de medios. Sony presentar casos de xito de clientes que han introducido satisfactoriamente nuevas formas de trabajo, y por primera vez le presentar al p blico europeo su nueva c mara de sistema HDC-4800. El foco clave estar puesto en c mo Sony trabaja junto a sus socios y competidores para ofrecer soluciones que se adapten a las pr cticas del mundo real en la industria moderna del broadcast, garantizando la implementaci n de innovaciones tecnol gicas en el contexto de la interoperabilidad, los valores heredados y per odos de funcionamiento confiables.
Michael Harrit, director de marketing de Sony Europe, destaca que la industria de medios ha visto un cambio considerable, y esta transformaci n ha provocado un aumento de tecnolog as disruptivas. Mientras que el potencial para mejorar las experiencias del p blico va en r pida expansi n, del mismo modo aumentan los desaf os que enfrentan las emisoras y los proveedores de medios. Como industria en general, estamos cambiando a flujos de trabajo que combinan conocimientos y eficiencia comercial con tecnolog as creativas, y esa es la raz n por la que debe adoptarse un enfoque orientado a soluciones. Con esto en mente, nuestros clientes recurren a nosotros para que actuemos como sus innovadores tecnol gicos, proveedores de soluciones y socios comerciales .
Es por ello que la Feria IBC siempre representa un momento de entusiasmo para nosotros re ne a los clientes y a la industria para explorar lo que se pudo lograr. Mucho ha cambiado s lo en los ltimos 12 meses. Tomemos como ejemplo las soluciones IP y la producci n en vivo: hemos pasado de una fase de debate y exploraci n a la entrega de tecnolog as IP interoperables basadas en un enfoque de est ndares abiertos en la industria de broadcast y producci n , a ade Harrit.
Study IP
Harrit subraya tambi n la importancia de la puesta en marcha del IP Live Studio en las instalaciones DMPCE de Sony en Pinewood Studios (en las cercan as de Londres). Estamos trabajando en colaboraci n con socios de la industria para ofrecerles a las emisoras una experiencia pr ctica en la construcci n de una cadena completa de producci n en vivo sobre IP. Tambi n esperamos mostrar nuestra premiada soluci n Media Backbone Hive, que ha ganado reconocimiento en la feria NAB de este a o al obtener el premio IABM Game Changer award, y las ltimas mejoras y beneficios comerciales del resto de nuestra l nea de soluciones de gesti n de operaciones de medios , concluye.
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Sony will exhibit at IBC a full IP ecosystem from acquisition to production and archive Sony dar a conocer nuevos avances en imagen, tecnolog a IP y flujos de trabajo de medios, presentando soluciones que impulsar n a los clientes en el cambio del panorama de medios y broadcast 
