MainConcept, the leading provider of video and audio codecs, has announced the latest version of its real-time encoding application for OTT and TV broadcasting workflows, Live Encoder 3.4. It comes with two powerful additions, support for VVC/H.266 and MPEG-5 LCEVC and aims to transform the way in which broadcasters and OTT content providers distribute live video, streamline workflows, and elevate the overall viewing experience.
Live Encoder itself is an all-in-one, real-time encoding engine designed to simplify broadcast and OTT workflows. Version 3.4 comes with MainConcept's HEVC and AVC codecs natively built in and adds VVC (Versatile Video Coding) and LCEVC (Low Complexity Enhancement Video Coding), making it one of the most forward-looking video production applications on the market. Version 3.4 also supports live encoding into MP4 and MPEG-2 TS for MPEG-DASH, SRT, Zixi, UDP and archiving files and leverages MainConcept's state-of-the-art AutoLive encoding technology to reliably deliver real-time, multi-layer live video content in 8K, 4K, 1080p and 720p.
MPEG-5 LCEVC was integrated into Live Encoder 3.4 in partnership with V-Nova. LCEVC adds an enhancement layer that simultaneously increases resolution, while reducing bitrates for the same quality by up to 40%. In addition to these reductions in delivery costs, LCEVC also reduces transcoding complexity which can increase density. The LCEVC enhancement codec can be used as an enhancement to the MainConcept AVC/H.264, HEVC/H.265 and VVC/H.266 base encoders.
Commenting on the launch, Thorsten Schumann, Senior Vice President of Engineering, MainConcept, said: MainConcept Live Encoder 3.4, featuring LCEVC and VVC is the next generation tool for live broadcasting standards and formats. The addition of LCEVC is the culmination of the innovative work done by the teams at both MainConcept and V-Nova, who worked side-by-side to make it happen. With the addition of VVC to Live Encoder, this application is fully future ready, making it capable of handling more workflow requirements than ever before.
Guido Meardi, CEO of V-Nova Ltd said: We are proud of our collaboration with MainConcept. MainConcept is a critical ecosystem component and partner in accelerating the rollout of MPEG-5 LCEVC with service providers across so many aspects of media. The innovative and flexible software approach they have developed with their Live Encoder takes full advantage of LCEVC's benefits to reduce both delivery and encoding costs, whilst delivering a superior viewing experience. More importantly, MainConcept Live Encoder is a deployment-ready LCEVC enabled product that will help broadcasters and video service providers meet and exceed the expectations of their customers.
In addition to media, broadcasting and entertainment, Live Encoder is widely used for distance learning and to deliver live sporting events.
In Brazil, following Globo's successful trial of TV 2.5 and TV 3.0 during the FIFA World Cup Qatar 2022, it is clear the country continues its mission to ensure everyone has access to the best quality video and audio possible while watching linear TV. MainConcept was heavily involved in providing technology for TV 2.5 broadcasting tests and the compatibility of Live Encoder 3.4 with TV 3.0 ensures that Brazilian TV viewers receive higher quality video and audio.
North America Stories
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
04/12/2025
Creative software developer Foundry today announced Mari 7.5, the latest iteration of its artist-friendly paint toolset that can handle large, detailed assets w...
04/12/2025
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at Dreamforce 2025 in San Francisco providing...
04/12/2025
LTN's purpose-built IP video network brings all-movie diginet to over 100 stations and streaming platforms in just three months while eliminating satellite ...
04/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data a...
04/12/2025
The HELM, a global expert in cinematic live broadcast and high-end production workflows, has signed a partnership agreement with Keslow Camera, one of North Ame...
04/12/2025
At ISE 2026, LiveU will showcase its expanded IP-video EcoSystem, enabling broadcasters, sports, production companies and pro-AV professionals to share their st...
04/12/2025
Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs ha...
MainConcept, the leading provider of video and audio codecs, has announced the latest version of its real-time encoding application for OTT and TV broadcasting workflows, Live Encoder 3.4. It comes with two powerful additions, support for VVC/H.266 and MPEG-5 LCEVC and aims to transform the way in which broadcasters and OTT content providers distribute live video, streamline workflows, and elevate the overall viewing experience.
