
MainConcept, the leading provider of video and audio codecs, has announced the latest version of its real-time encoding application for OTT and TV broadcasting workflows, Live Encoder 3.4. It comes with two powerful additions, support for VVC/H.266 and MPEG-5 LCEVC and aims to transform the way in which broadcasters and OTT content providers distribute live video, streamline workflows, and elevate the overall viewing experience.
Live Encoder itself is an all-in-one, real-time encoding engine designed to simplify broadcast and OTT workflows. Version 3.4 comes with MainConcept's HEVC and AVC codecs natively built in and adds VVC (Versatile Video Coding) and LCEVC (Low Complexity Enhancement Video Coding), making it one of the most forward-looking video production applications on the market. Version 3.4 also supports live encoding into MP4 and MPEG-2 TS for MPEG-DASH, SRT, Zixi, UDP and archiving files and leverages MainConcept's state-of-the-art AutoLive encoding technology to reliably deliver real-time, multi-layer live video content in 8K, 4K, 1080p and 720p.
MPEG-5 LCEVC was integrated into Live Encoder 3.4 in partnership with V-Nova. LCEVC adds an enhancement layer that simultaneously increases resolution, while reducing bitrates for the same quality by up to 40%. In addition to these reductions in delivery costs, LCEVC also reduces transcoding complexity which can increase density. The LCEVC enhancement codec can be used as an enhancement to the MainConcept AVC/H.264, HEVC/H.265 and VVC/H.266 base encoders.
Commenting on the launch, Thorsten Schumann, Senior Vice President of Engineering, MainConcept, said: MainConcept Live Encoder 3.4, featuring LCEVC and VVC is the next generation tool for live broadcasting standards and formats. The addition of LCEVC is the culmination of the innovative work done by the teams at both MainConcept and V-Nova, who worked side-by-side to make it happen. With the addition of VVC to Live Encoder, this application is fully future ready, making it capable of handling more workflow requirements than ever before.
Guido Meardi, CEO of V-Nova Ltd said: We are proud of our collaboration with MainConcept. MainConcept is a critical ecosystem component and partner in accelerating the rollout of MPEG-5 LCEVC with service providers across so many aspects of media. The innovative and flexible software approach they have developed with their Live Encoder takes full advantage of LCEVC's benefits to reduce both delivery and encoding costs, whilst delivering a superior viewing experience. More importantly, MainConcept Live Encoder is a deployment-ready LCEVC enabled product that will help broadcasters and video service providers meet and exceed the expectations of their customers.
In addition to media, broadcasting and entertainment, Live Encoder is widely used for distance learning and to deliver live sporting events.
In Brazil, following Globo's successful trial of TV 2.5 and TV 3.0 during the FIFA World Cup Qatar 2022, it is clear the country continues its mission to ensure everyone has access to the best quality video and audio possible while watching linear TV. MainConcept was heavily involved in providing technology for TV 2.5 broadcasting tests and the compatibility of Live Encoder 3.4 with TV 3.0 ensures that Brazilian TV viewers receive higher quality video and audio.
More from TV-Bay
27/02/2026
Video is one of the lawyer's most powerful storytelling tools in civil litigation today, whether used to transport jurors to an incident scene or challenge ...
27/02/2026
Creative software developer Foundry today released Nuke 17.0, the latest version of its powerful compositing tool for visual effects and animation. Marking one ...
27/02/2026
In a sun-drenched Los Angeles studio filled with guitars, laughter, and the low thrum of KRK monitors, Third Eye Blind's Kryz Reid balances rockstar energy ...
27/02/2026
Atomos announces the launch of Ninja RAW, a 5-inch HDR monitor-recorder designed to give filmmakers, content creators, and broadcasters an uncompromising and af...
27/02/2026
FM, leaders in commercial property insurance, is utilizing Marshall Electronics CV228 Weatherproof Lipstick Cameras to capture critical fire testing data inside...
27/02/2026
Telestream, global leader in media workflow technologies, today announced expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and...
27/02/2026
Riedel Communications today announced that Fondazione Teatro alla Scala has deployed a comprehensive wireless intercom solution, leveraging Riedel's Bolero,...
26/02/2026
With more than four decades of experience in radio broadcasting and live sports production, Daryl Doss, owner of Doss Technical Services and a contract engineer...
26/02/2026
BCNEXXT has deployed live HLG-based HDR playout capabilities within its Vipe platform, enabling broadcasters to integrate High Dynamic Range into live productio...
26/02/2026
TAG Video Systems (Booth W2323) will unveil new capabilities across its IP-native Realtime Media Platform at NAB 2026. New releases include visual service healt...
26/02/2026
IBC today announced a new strategic partnership with EIT Culture & Creativity the institutional partnership for culture and creativity, supported by the Europ...
26/02/2026
Clear-Com kept the action on track at Red Bull Shay'iMoto, an adrenaline-fueled motorsport spinning event that transformed the streets of Durban, South Afr...
26/02/2026
Harmonic (NASDAQ: HLIT) today announced that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with ...
26/02/2026
Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, today announced that it ha...
26/02/2026
New approach enables video service providers to deliver multiple live feeds on the same screen with lower costs and improved device compatibility
Broadpeak, a ...
25/02/2026
Arch Platform Technologies, a leading platform for creating and managing cloud workstation infrastructure, and Wacom, the world's leading manufacturer of in...
25/02/2026
Today, AWS is announcing AWS Elemental Inference, a fully managed AI service that automatically transforms and maximizes live and on-demand video broadcasts to ...
25/02/2026
As the only private television broadcaster serving Italian-speaking Switzerland, TeleTicino has long been committed to delivering authoritative, locally focused...
24/02/2026
Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announced that Griffin Media, an Oklahoma-based multimed...
24/02/2026
Intinor announces the appointment of Ideal Systems as an authorized reseller, covering Singapore, Malaysia and Indonesia, and strengthening local access to resi...
24/02/2026
Di TV implements its own nxtedition platform for continuity
Dagens Industri, the popular Swedish financial publisher, has moved to a new base in the Nasdaq bu...
24/02/2026
Appear, a global leader in live production technology, today announced that its X Platform has been officially verified by YouTube for Secure Reliable Transport...
24/02/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
20/02/2026
A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...
20/02/2026
Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...
20/02/2026
Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...
20/02/2026
Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...
20/02/2026
PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...
20/02/2026
Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...
20/02/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....
20/02/2026
Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...
19/02/2026
Foundry, the leading developer of creative software for the Media and Entertainment industry, today announced the completion of its acquisition of Griptape, a p...
19/02/2026
Capturing the raw energy and emotional intensity of FX's hit series The Bear is no small feat, especially when the set itself is as hectic and unpredictab...
19/02/2026
Cobalt Digital Inc., a leading designer and manufacturer of award-winning video and audio conversion, processing, and distribution solutions, and a founder of o...
19/02/2026
DHD s complete range of digital audio mixers plus the latest-generation RM1 Pro broadcast-from-anywhere unit will be promoted at the upcoming Lokalradioforbunds...
19/02/2026
Operative, the preferred advertising management solution provider for the world's leading media brands, today announced a partnership with GraySwan to bring...
19/02/2026
Witbe today announced the launch of Agentic SDK, a new test automation framework designed to help video service providers build, operate, and scale agentic auto...
19/02/2026
Grass Valley today announced that Network18 Media & Investments Ltd., one of India's largest and most influential media conglomerates, is deploying Grass Va...
19/02/2026
Clear-Com is sponsoring and presenting the USITT Stage Management Award during the United States Institute for Theatre Technology (USITT) Annual Conference & S...
18/02/2026
Good Luck, Have Fun, Don't Die in theaters February 2026 Photo courtesy of Graham Bartholomew, SMPSP
James Whitaker, ASC reunited with visionary director G...
18/02/2026
TAG Video Systems has expanded its Media Control System (MCS) version 1.7.0 release with Lens, a visual service health analysis interface that organizes monitor...
18/02/2026
Teradek, a global leader in advanced video transmission technology, today announced the launch of RF-X Auto Switcher, a revolutionary appliance designed to deli...
18/02/2026
Train Dreams. (L-R) Director of Photography Adolpho Veloso and Joel Edgerton as Robert Grainier on the set of Train Dreams. Cr. Daniel Schaefer/BBP Train Dreams...
18/02/2026
Cerberus Tech, a leader in cloud-native IP video contribution and distribution, today announced the addition of Akamai Cloud as a supported infrastructure optio...
18/02/2026
Leading video software provider, Synamedia, today announced that Office de Radio et T l vision des Comores (ORTC), the national public broadcaster for the Comor...
17/02/2026
As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators ...
16/02/2026
Content Vault, the patent-pending content security platform originally developed for the film, television and entertainment industries, has today announced a ma...
13/02/2026
Riedel Communications has officially opened a new office in Kuala Lumpur, Malaysia, marking a strategic expansion of its global Customer Success and IT software...
13/02/2026
Two of ES Broadcast Hire's longest-serving employees recently celebrated a decade working for the company.
Annie Breislin, Operations Manager, and Charles ...
13/02/2026
Disguise, the award-winning technology company powering global experiences, today unveils a new 8,000-square-foot office and Experience Center in Atlanta, creat...