It has been quite a busy couple of years for Denver-based Wazee Digital. About a year after CEO Harris Morris came aboard, T3Media rebranded itself as Wazee Digital this past August as part of a change in strategy centered on the launch of its distribution platform, Wazee Digital Core, as a standalone product. In addition, Wazee refocused the licensing sector of its business to grow new revenue through sub-distribution partnerships. Throughout all this, Morris (who was elevated to chairman last month) rebuilt much of Wazee's senior-management team, inserting Mark Pougnet as COO/CFO, Greg Loose as SVP of product and engineering, and Dave Polyard as SVP of global sales.
Wazee was named after Downtown Denver's Wazee Street in a nod to the city's bustling tech community. In November, the company was included on the list of Top 100 Digital Companies in Colorado.
SVG sat down with Polyard recently to discuss how the rebrand has gone thus far; recent multi-year deals for content-management, metadata, and distribution service agreements with the USTA and the National Rugby League in Australia; and how the demand for sports content has never been higher.
Dave Polyard
How has the industry reacted to the Wazee Digital rebrand so far?
It's been gratifying and very positive. It positions us to go beyond what many people view as our core strength, which was just licensing. Now, licensing is still very, very important to us, and we have some premiere brands that we're able to license, like Pac-12 Networks. It really was an effort to tell the industry that not only can we license your content but we can securely store, manage, and distribute the content through our platform, which is known as Core.
The whole idea of the rebrand was to say we're more than just a licensing company. The platform that we created as a licensing company is now a product that we're making available to anybody that needs a secure and stable cloud-based storage facility. We built that to facilitate licensing, and now we're productizing it. There's a concerted effort right now to grow the sales team and get the word out organically through the field teams.
Do you see the sports market as a growth opportunity for Wazee, and how are you looking to boost your presence in this sector?
Sports is definitely one of the areas that is hugely important to us. We are adding key leadership specifically for the sports market, and we will be announcing more very soon on that. There are a lot of areas of expertise for us, but we think that the sports vertical is going to be one where we're going to have a lot of growth. We already have a relationship with PGA, the USTA, National Rugby League in Australia, and several others.
We see ourselves as a tripod or three-legged stool when it comes to sports: Event Services, the Core, and Licensing. With Event Services, we go onsite, we capture content during the course of the event, we clip it, we distribute it for the international rightsholders, do packages for PR, and provide content for use in commercial content. So we have Event Services capturing the content, storing it in Core, and then making it available for licensing.
How have you seen the Event Services side of your business evolve?
There is such a demand for content, with so many channels, the growth of OTT, fan Websites, and in-stadium shows. A company like ours that can clip it, annotate it with metadata, and serve it up becomes key. As an example, at one golf tournament, there was a Korean golfer that was doing really well, and a Korean network who has the rights called up and asked for some highlights. We were able to deliver some really targeted content that made that event much more valuable. Shoulder programming is another example. We put together content so that, if there's a rain delay, they can come to us and have that kind of content ready to go. There's an exploding need for content a variety of scenarios, and we can serve than need.
Are there any new technological developments that you're especially excited about right now?
There is a company called Thuuz, which essentially crowdsources metadata, so that we can bake that into [our workflow] and make content much more accessible. Thuuz is one of the technologies that we're working with that enables content owners to get more value out of their content. We are doing a lot of those kinds of things to add value and to create more usability for content. The idea is that, when it lives in the cloud, at any point in time, the content owner or the rightsholder can go in and annotate the metadata up in the cloud, and, when it's in our Core system, it's available to anyone anywhere via proxy on any workstation. There's no software to install; they can give people read-only or view-only access or access where they can just annotate the metadata. [The] constant flow and evolution of expanding that metadata footprint [makes] the content ultimately more valuable, because, if you can't find it, you can't reuse it [and], if you can't reuse it, you can't monetize it.
Things like Thuuz, facial recognition, and scene recognition are going to drive the value of the content much more over time. Being that we're in the cloud and have this very flexible metadata schema that anybody can manipulate to their needs makes what we do even more valuable for sports rightsholders. Instead of filling a rack room full of equipment, I think, [their] focus should be elsewhere. [Their] focus should be on the field, [letting] the tech guys like us figure out the technology.
As sports networks look to trim budgets in today's challenging landscape, how can Wazee serve their ever changing needs?
You can get on board with us very easily, very quickly, very affordable. We grow as the customer grows, and there's
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS and Amazon Web Services have announced the network is using generative AI to provide enhanced search results to viewers on the PBS App and PBS LearningMedia...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
It has been quite a busy couple of years for Denver-based Wazee Digital. About a year after CEO Harris Morris came aboard, T3Media rebranded itself as Wazee Digital this past August as part of a change in strategy centered on the launch of its distribution platform, Wazee Digital Core, as a standalone product. In addition, Wazee refocused the licensing sector of its business to grow new revenue through sub-distribution partnerships. Throughout all this, Morris (who was elevated to chairman last month) rebuilt much of Wazee's senior-management team, inserting Mark Pougnet as COO/CFO, Greg Loose as SVP of product and engineering, and Dave Polyard as SVP of global sales.
