Adobe Introduces Adobe Content Authenticity Web App to Champion Creator Protection and Attribution
Brie Clayton October 8, 2024
0 Comments
Today, Adobe (Nasdaq:ADBE) announced a new free web app, Adobe Content Authenticity, designed to help creators protect and receive attribution for their work with Content Credentials. Content Credentials are like a nutrition label for digital content, serving as secure metadata that anyone can attach to their work to share information about themselves and provide context about how their content was created and edited. Since founding the Content Authenticity Initiative in 2019, Adobe has championed the widespread adoption of Content Credentials as the industry standard for transparency in digital content, now supported by over 3,700 members. As concerns over misinformation and AI-generated deepfakes have grown, Content Credentials have become a valuable tool for publishers, allowing them to provide key information about digital content to helps consumers assess its trustworthiness. Now with the web app, Adobe is unlocking the full potential of Content Credentials, helping creators protect their work from misuse or misrepresentation and build a more trustworthy and transparent digital ecosystem for everyone.
Adobe is dedicated to responsibly developing tools that empower creators to express themselves and tell their stories while helping address their concerns. A new Adobe study on creator perspectives on generative AI shows that amid rising concerns over unauthorized sharing of their work or misattribution, 91% of creators are seeking a reliable method to attach attribution to their work. Additionally, more than half (56%) of creators said they are worried about their content being used to train generative AI models without their consent.
Adobe is committed to responsible innovation centered on the needs and interests of creators. Adobe Content Authenticity is a powerful new web application that helps creators protect and get recognition for their work, said Scott Belsky, Chief Strategy Officer and Executive Vice President, Design & Emerging Products at Adobe. By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online. The Adobe Content Authenticity web app will not only benefit creators but also help consumers navigate the digital ecosystem with greater clarity.
A Simple, Free and Easy Way for Creators to Attach Content Credential to Their Digital Work The Adobe Content Authenticity web app was developed in close collaboration with creators, incorporating their feedback at every stage, through one-on-one listening sessions, group discussions, user experience testing and more, to ensure it is truly built by and for creators.
Content Credentials are already supported in popular Adobe Creative Cloud apps that creators use today to unleash their creativity, including Photoshop, Lightroom and Firefly. The web app will integrate with these Creative Cloud apps and others, serving as a centralized hub for managing Content Credentials preferences. Key benefits of the web app include:
Easily Apply Content Credentials to Help Protect Their Work and Receive Attribution: With the web app, creators can easily apply Content Credentials in batch to sign their digital work - including images, audio and video files. Creators have control over the information included in Content Credentials, such as their name, website and social media accounts, with Adobe planning to offer more customization options. Attaching this information can help creators receive attribution for their work, protecting it from unauthorized use or misattribution and ensuring recognition.
Set Generative AI Training and Usage Preference: Adobe only trains Adobe Firefly, its family of creative generative AI models, on content it has permission to use - never on customer content. However, not all generative AI models on the market follow this approach. With the Generative AI Training and Usage Preference in the web app, creators can use Content Credentials to signal if they do not want their content used by or to train other generative AI models on the market. Adobe is actively working to drive industry-wide adoption of this preference so that other generative AI models that support it do not train on or utilize creators' work. Spawning, an opt-out aggregator for generative AI has committed to recognizing this preference.
In addition, content marked with this preference indicating that the creator does not want their work used for generative AI training will not be eligible for submission to Adobe Stock. Firefly is trained on licensed content from Stock, and this preference helps ensure that Adobe respects creators' content use choices.
View and Inspect Available Content Credentials Easily: Some social media platforms and websites today do not retain visible provenance information such as Content Credentials when the content is posted online, limiting the level of transparency available to consumers. To bridge this gap as the adoption of Content Credentials grows, Adobe is releasing the Content Authenticity extension for Google Chrome and the Inspect tool within the web app to recover and display any Content Credentials associated with the content, including edit history when available.
Durable Content Credentials: Content Credentials applied with the web app stay securely connected to the creator's work throughout the content lifecycle and can be recovered even if the provenance information is removed or when someone takes a screenshot of the content. To enable this, Content Credentials combine digital fingerprinting, invisible watermarking and cryptographically signed metadata, helping to ensure that Cont
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
01/12/2025
Many industries have seen big-ticket hardware turn into software. Switchers, though, demand a combination of real-time performance and sheer bandwidth that has ...
01/12/2025
GENEVA Shanghai will host the next quadrennial Radiocommunication Assembly (RA-27) and World Radiocommunication Conference (WRC-27), Oct. 11-Nov. 12, 2027. This...
01/12/2025
NEW YORK Just in time for Giving Tuesday tomorrow (Dec. 2), the Broadcasters Foundation of America is seeking out donations to help television and radio industr...
01/12/2025
STOCKHOLM, Sweden Net Insight CEO Crister Fritzson has informed the company's board that he will retire from the video transport and media cloud technology ...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...
01/12/2025
The prequel to the global hit Sky Original mob crime saga, Gomorrah' is a s...
01/12/2025
Featuring Florence Welch, Red Hot Chilli Peppers' Flea, designer Bella Freud...
01/12/2025
Back to All News
A Down to Earth, All Too Relatable Hero: Cashero' Teaser ...
01/12/2025
In the rush to deliver content to every screen, many broadcasters overlook one of the most crucial steps in the workflow: format and frame rate conversion. Get ...
01/12/2025
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in Upcoming ...
01/12/2025
Arvato Systems' Virtual Private Cloud (VPC) Receives BSI C5 Certification (T...
01/12/2025
Summary This short video gives you an summary of the changes in under two minutes.
--...
01/12/2025
As the festive season approaches, RT Supporting the Arts is proud to showcase a...
01/12/2025
Researchers worldwide rely on open-source technologies as the foundation of their work. To equip the community with the latest advancements in digital and physi...
01/12/2025
Festive specials of Christmas in Kilmainham presented by Marty Whelan, High Road Low Road, Callan Kicks the Year and Keys to My Life
Ring in the New Year with ...
01/12/2025
Architect and television presenter Hugh Wallace, best known to RT audiences as a long-serving judge on Home of the Year, has died at the age of 68.
In a state...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
Adobe Introduces Adobe Content Authenticity Web App to Champion Creator Protection and Attribution 
