Hoods Inc. Productions Shoots Knockout Carnival with Blackmagic Cinema Camera

Hoods Inc. Productions Shoots Knockout Carnival with Blackmagic Cinema Camera Beijing, China - August 1, 2013 - Blackmagic Design today announced that Singapore based Hoods Inc. Productions is shooting Knockout Carnival, Singapore's highest rated and longest running weekly television series focusing on the arts, with Blackmagic Cinema Camera.

Knockout Carnival features exciting arts how to's, news and competitions for children, youth and families. With tight weekly deadlines and the need to provide high quality images for a wide broadcast audience, series producers chose Blackmagic Cinema Camera because it provides both beautiful footage and could facilitate their workflow without any loss in quality.

With a top notch cast and crew using Blackmagic Cinema Camera, it now only takes up to two days to film a single episode, with all footage recorded as 10 bit Apple ProRes 422 files via the camera's internal SSD recorder to ensure a seamless post production process.

Having the footage recorded in Apple ProRes 422 saves a lot of time as it is a format accepted in the editing software that we use. This means that the editor is able to start editing immediately. Also, there is no need to spend time ingesting or digitizing the clips again, which is crucial for timeliness when delivering 52 episodes a year, said Bratina Tay, executive producer of the series. Unlike in the past when we had to archive both the original footage and digitized footage, the Blackmagic Cinema Camera eliminates the need for twice as much time and storage space.

All clips are easily previewed and renamed using Preview and Finder, and theres no need to install any special codec or a special program to watch them. When editing, the clips can play smoothly on the timeline. We save time, storage space and money compared to our past workflows, and it works very well for this series, said Deanna Tan, post production supervisor, Hoods Inc. Productions.

For monitoring, Blackmagic Cinema Camera is connected to an external LCD monitor via the camera's built in SDI port. The crew also monitors the audio tone and signal on a laptop running the included Blackmagic UltraScope waveform monitoring software, which is connected to Blackmagic Cinema Camera via a Thunderbolt cable to make sure everything complies with the broadcaster's technical requirements.

Tan Yean Loon, the cinematographer who has been shooting the series with Blackmagic Cinema Camera said: My favorite feature is the simplicity of the camera. I put on a lens, slide in an SSD, adjust white balance, shutter speed, iris and focus, and Im good to go. The clean and simple menu design is brilliant.

Press Photography Product photos of all Blackmagic Design products are available at www.blackmagicdesign.com/press/images.

About Blackmagic Design Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com.

LINK:	http://www.blackmagicdesign.com/press/pressdetails?releaseID=43060...
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