Nos ltimos 10 a 15 anos, a mudan a para o streaming de udio transformou completamente a ind stria musical, e o Spotify liderou esse processo. Antes do streaming, os caminhos dos artistas para o sucesso eram muito mais limitados e dominados por um grupo seleto. Mas, como mostra o nosso relat rio Loud&Clear 2024, o streaming continua a criar novas oportunidades para os artistas.
Loud & Clear - nosso relat rio anual sobre economia de streaming de m sica - fornece um recurso valioso e baseado em fatos para artistas, f s e a ind stria. Quem est gerando dinheiro? Quanto eles est o ganhando? E como isso mudou ao longo do tempo?
Nossos insights globais Loud & Clear 2024, divulgados no in cio deste ano, mostraram que o Spotify registrou o maior pagamento anual de um nico varejista para a ind stria musical, mais de US$ 9 bilh es em 2023 - quase o triplo do que pagamos h seis anos, e um valor significativo parte dos US$ 48 bilh es que pagamos no total.
A Loud&Clear tamb m analisa o impacto econ mico do streaming de m sica nos mercados locais e regionais. E isso inclui o Brasil, onde o Spotify est ajudando os artistas a aumentar significativamente sua receita e seu p blico. Na verdade, em 2023, artistas brasileiros foram escutados pela primeira vez quase 10 bilh es de vezes no Spotify.
Mas isso apenas o come o. Aqui est o nossas principais descobertas do Loud & Clear no Brasil.
Spotify est ultrapassando a ind stria musical brasileira
Na compara o com 2022, a receita gerada pelos artistas brasileiros s no Spotify cresceu 27% no ano passado.
Esse n mero mais que o dobro do crescimento de receita de 13% que o crescimento musical do Brasil teve no mesmo per odo (de acordo com a Federa o Internacional da Ind stria Fonogr fica, IFPI).
Royalties do Spotify continuam crescendo para artistas brasileiros
Os royalties gerados por artistas brasileiros somente pelo Spotify cresceram 600% desde 2017.
Em 2023, as receitas geradas por artistas brasileiros apenas com o Spotify atingiram mais de R$1.2 bilh o, mais que o qu druplo desde 2018.
Os royalties do Spotify est o impulsionando as carreiras de artistas em todos os n veis
O n mero de artistas brasileiros que geraram mais de R$100 mil em receitas s no Spotify aumentou mais de 500% desde 2017.
O n mero de artistas brasileiros que geraram mais de R$50 mil em receitas s no Spotify tamb m aumentou mais de 300% desde 2018.
Artistas brasileiros independentes prosperam no Spotify
Mais de 70% de toda a receita gerada pelos artistas brasileiros no Spotify em 2023 veio de artistas independentes ou gravadoras.
Al m dos dados, For the Record tamb m conversou com o cone do funk brasileiro Anitta, que trabalhou em estreita colabora o com o Spotify em todos os momentos importantes de sua carreira para alcan ar o estrelato. Refletindo n o apenas sobre sua carreira, Anitta tamb m relembra a ind stria musical brasileira em geral e revela como a chegada do Spotify ao Brasil ajudou a transformar a ind stria musical do pa s.
O que ajudou a aumentar o seu p blico local e globalmente e como o Spotify ajudou? uma coisa curiosa, porque o Funk brasileiro sofreu com muitas atitudes preconceituosas em nosso pa s, parecidas com o hip-hop dos anos 90. Voc n o veria ou ouviria funk no r dio, em programas de TV ou em premia es. Mas com o Spotify, os artistas de funk n o precisavam mais do apoio dos grandes players da ind stria. Eles poderiam simplesmente enviar suas pr prias m sicas, e a comunidade poderia apoiar o funk por meio de suas transmiss es e mostrar ao pa s que as pessoas amam o funk.
Como o Spotify ajudou voc nos primeiros est gios de sua carreira? O Spotify estava sendo lan ado no Brasil na mesma poca em que minha carreira decolava, ent o meio que crescemos juntos. Eu estava apresentando essa nova plataforma aos meus f s na poca, e fizemos muitas coisas juntos para descobrir como aproveitar ao m ximo recursos como playlists de artistas. Foi uma grande parceria e acho que ainda temos essa liga o porque foi muito bom para todos os envolvidos.
No geral, como o Spotify impacta positivamente as carreiras dos artistas? No Brasil, o Spotify se tornou o destino para descobrir quem est na moda, quem est em alta e quais g neros est o em alta. O Spotify uma parte importante da cultura musical no Brasil e os artistas realmente celebram seus sucessos e conquistas no Spotify. Eles realmente entendem que um grande neg cio. Tamb m timo ver como o Spotify apoia novos artistas. Eles t m um prop sito. N o se trata apenas de tentar ser a maior plataforma. Eles tamb m querem ajudar a cultura.
Para obter os insights mais recentes sobre a economia do streaming de m sica, confira nosso relat rio Loud&Clear completo.
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Nos ltimos 10 a 15 anos, a mudan a para o streaming de udio transformou completamente a ind stria musical, e o Spotify liderou esse processo. Antes do streaming, os caminhos dos artistas para o sucesso eram muito mais limitados e dominados por um grupo seleto. Mas, como mostra o nosso relat rio Loud&Clear 2024, o streaming continua a criar novas oportunidades para os artistas.
